Wikipedia Management for Dummies
FEBRUARY 10, 2015
” you ask, “I can do everything my client wants with my own sites, through social media like Facebook and Twitter , and through SEO.” While I am still scared of my own reddit shadow, I have embraced Wikipedia in a big way. My Personal Wikipedia Philosophy.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts?
What is Social Media Marketing?
DECEMBER 2, 2014
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” The post What is Social Media Marketing?
20 Experts, 1 Awesome Resource: The Social Media ProBook
JUNE 29, 2011
by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. The ProBook is a “re-imagining” to last year’s award-winning Social Media Playbook.
Blogger outreach is more PR than social media
APRIL 23, 2013
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right?
New insights on the future of search, privacy and the inevitability of social media
grow - Practical Marketing Solutions
OCTOBER 1, 2012
” How can any company block the social web today?” Social media is inevitable. ” “Bing is blending search results with the social graph. Social TV will connect all the screens but that is just the beginning.
6 Essential Social Media Lessons From Top Executives
SEPTEMBER 15, 2014
Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Even though there is an overall lack of c-suite social media participation across industries, there are numerous execs who just plain get it.
Are you a social media polymath?
DECEMBER 31, 2013
Photo credit: Wikipedia. Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. Are you a one-trick pony?
Creating an inclusive social media event
grow - Practical Marketing Solutions
JANUARY 29, 2012
A few years ago, I was speaking at a social media event in New York. I just don’t think that all social media events should be so elitist. This is what is different about Social Slam: This is the best social media educational value in America.
Embrace your inner realtor when selling social media
SEPTEMBER 3, 2013
I daresay that realtors were the world’s first social media marketers — well before the Internet ever existed. Are you brave enough to put yourself out there in social media?
Being Pretty Isn’t Enough for Social Media Marketing
JANUARY 17, 2012
Image via Wikipedia. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome.
The five stages of social media grief—have you passed through them yet?
JUNE 15, 2011
Image via Wikipedia. Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. The marketer passes through a period in which social media is thought of purely as a B2C thing.
Social Media U: Take a Class in Social Media - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. social media.
26 Social Media Secrets Skittles Knows
AUGUST 20, 2012
Photo credit: Wikipedia. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. 423 minutes are spent each month by Facebook users social networking.
Higher Education Faculty Continue to Use Social Media
OCTOBER 24, 2012
Photo credit: Wikipedia. Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching.
Why Every Social Media Team Needs Millennials AND Boomers
AUGUST 8, 2012
Photo credit: Wikipedia. I left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Should only people under 25 should be Social Media Managers?
Why Your Rant is Not Right for Social Media
B2B Marketing Traction
APRIL 5, 2013
Social media is not a place to express anger or admonish people publicly. A recent incident at a technology conference provided a good reminder why you should never use social media for a rant. Do you need help with your social media campaigns?
The Sociology of Social Media: TED TV Talks
Writing on the Web
MAY 4, 2011
Now you can learn all about social media and the sociology of the Internet through video lectures. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Social Skills: What’s Needed for Social Media.
Social media is a physical extension of your brain
OCTOBER 23, 2012
So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound. Photo credit: Intersection Consulting).
You’re only renting in social media
MAY 22, 2012
Photo credit: Wikipedia. Be sure you don’t become so tethered to your Facebook page that you lose sight of the bigger picture of social media–your message, rather than your medium. Invest more in your ability to engage your visitors, draw online attention, to encourage social sharing, and to tell compelling stories than in your single-minded expertise in Facebook Apps, vBulletin , or whatever.
Fill in your entire social media timeline backlog
JULY 16, 2013
You have the opportunity to use your social media platforms any way you like: you can revise, you can delete, you can write all the blog posts you wished you had written and post them on the dates when you very well should have written them.
Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]
JULY 9, 2014
Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Why Sephora’s hosting of a ‘beauty Wikipedia’ creates a sense of customer trust and connection with its brand.
A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
MARCH 23, 2015
Editor''s Note: Recently, Capital New York reported that NYPD computers had been used to make edits to Wikipedia entries on police-related topics. We asked Wikipedia expert William Beutler to comment on this news story. The History of Self-Interested Wikipedia Edits.
Is Social Media Security Out of Your Hands?
MARCH 1, 2013
Photo credit: Wikipedia. It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Anyone who is stupid enough to buy that kind of abrupt messaging as real is not social media savvy and likely just not very intelligent.
5 Tips to Inject Humor into Your Social Media Mix
AUGUST 7, 2013
These are some of the reactions you might see on your social media networks when injecting humor into your tweets, posts and/or photos. You can even win awards for causing a chuckle or two on social. LOL, ROFL, HAHA.
A Brief History of Marketing Technology (and Social Media Marketing)
AUGUST 22, 2014
Source: Wikipedia). The creation of social media led to social marketing. The world of social media marketing exploded. Along with Facebook, other social networks emerged, with each one focusing on its own niche. Last Social Interaction.
How to Quell a Social Media Nightmare
SEPTEMBER 4, 2014
Sometimes, social media mistakes are as inconsequential (and adorable) as your colleague inadvertently tweeting a picture of their baby bump to the company''s 400,000 Twitter followers. Thousands of people alerted Greggs'' social media team to the issue on Twitter.
Five Ways to “Get Real” With B-to-B Social Media
FEBRUARY 29, 2012
are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. This is the no-brainer of B-to-B social media marketing. Each social medium has its own strengths and weaknesses. Let’s look at how social media can be applied to support what you’re trying to do.
Use Lifetime Customer Value to Measure Social Media
MARCH 15, 2012
Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric. When I’m discussing the need to get into social media marketing, they are far more skeptical.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know.
Get Over Social Media Writer’s Block
MARCH 6, 2012
Image via Wikipedia. There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. In social media, always breathe before you respond or hit the submit button.
Does Social Media Influence Search Rankings?
FEBRUARY 26, 2014
Here’s the first part of Patel’s Wikipedia page, slightly edited, emphasis mine: Patel launched his first online venture, a job board named Advice Monkey, in the late 90s while in high school. Social media and search rankings. The post Does Social Media Influence Search Rankings?
Wikipedia and the wiki utopia, revisited
JANUARY 16, 2012
If Wikipedia can be as good as Britannica, we could replace all our outdated corporate knowledge repositories with wikis. Was Wikipedia just the exception that proved the rule? billion people in the world who can read Wikipedia’s content in English, about 0.0023% are editors.
In social media, you don’t need to outrun the bear
MARCH 13, 2012
Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors.
Is social media all the market research you need?
JANUARY 7, 2013
Photo credit: Wikipedia. In our service economy, it is very easy to create new offerings and use digital media to establish a brand, put out messages, create buzz, etc.
14 Funny Brands You Can't Help But Follow in Social Media
AUGUST 16, 2012
There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter?
How can you pick the right social media tool for your situation?
JUNE 28, 2012
Photo credit: Wikipedia. The other day, I posted about choosing the right social media listening tool for the right job. Any use of social media that is good enough for a person to look at individual social conversations can get by with just these free tools. So, the bottom line is that you need to focus on how you want to use social media to choose the right tool.