Outreach

MAY 31, 2019

However, CRMs have never been a place for a rep to do the work they need to do—engaging customers, closing deals and growing accounts. Today, SEPs (Sales Engagement Platform) provide sales reps with a place to do their real work while seamlessly syncing data back and forth with Salesforce.com. The best of both worlds!

CRM 72

CRM Salesforce.com Outreach Course 72

ViewPoint

AUGUST 28, 2013

Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight. Twitter: @stein_nick. The next PowerViews will be with Chris Snell of Care.com.

Enterprise Management 120

Enterprise Management Work Management Salesforce.com Marketing Management 120

Customer Experience Matrix

MARCH 25, 2009

Rather, salespeople must focus on what only they can do – provide nuanced, personal service – and delegate other tasks to resources that can handle them more cheaply and often more quickly. In many cases, those resources will be automated systems that are run by marketing. Yes, sales could duplicate those systems for itself.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Salesforce.com 120

Heinz Marketing

DECEMBER 9, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. I didn’t realize, when I was purchasing, that the level I was buying would only work with the extension. What I like best about the product is how it is integrated into Salesforce.com. To Sum it All Up.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Lattice

JUNE 23, 2016

Amazon, Rackspace, Salesforce.com and others are all great choices for hosting company applications and resources, as they all provide a secure foundation. The same thing is true about running applications in the cloud.

Salesforce.com 113

Salesforce.com Vendors Guidelines Amazon 113

Seismic

FEBRUARY 10, 2020

Prior to Roderick Jefferson & Associates, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T. How do you define sales enablement at your organization?

Marketing Analytics Tools 97

Marketing Analytics Tools Salesforce.com Cross-Selling Thought Leadership 97

Customer Experience Matrix

NOVEMBER 5, 2009

My own answer boiled down to a perhaps-not-convincing “trust me, they’re really different”, although I’ve addressed the question in depth in the resources section of the Raab Guide Web site. Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ViewPoint

AUGUST 14, 2013

You can connect with Koka and learn more about his work at LinkedIn via the following resources: LinkedIn: www.linkedin.com/in/kokasexton. The next PowerViews will be with Nick Stein of Salesforce.com. The more people you’re connected to, the bigger your sales pipeline. Twitter: @kokasexton. Stay Tuned.'

Social Media 120

Social Media Media Cross-Selling Salesforce.com 120

ANNUITAS

JUNE 18, 2012

The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. Contests and giveaways work well on Facebook. Here’s how it works. Salesforce.com leverages Facebook to drive attendance to its many events. The style that works best is relaxed, informal and a little edgy.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Customer Experience Matrix

JULY 10, 2013

You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. As the tools for creating professional video have reduced production costs, innovative marketers like Act-On are shifting resources to video and seeing great returns. And it worked.”. And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Jackie Walts

MARCH 6, 2019

I work with HubSpot, Pardot and Marketo and the interfaces are getting easier and much more similar. I’m not suggesting you dump something’s that’s working well for your company, but if you have been thinking about exploring new options, now might be the time. They all feel very similar to work with right now.

Demand 54

Demand Marketing Automation Services Budget Programs Salesforce.com 54

ViewPoint

JULY 11, 2011

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Target market challenges.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 19, 2011

Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data. An army of advocates can be a tremendous resource, but without a way to attract, nurture and direct them, they’re just a random mob. See my December 8 post for details.) Influitive tackles the control issue head on.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Varicent

SEPTEMBER 23, 2019

It’s the full power of FunnelCake reporting with health flags, operational insights, and suggested next actions in context of where the sales team is already working. Through this app, customers can get FunnelCake analytics and actions inline with where sales reps and managers are already working – in Salesforce.

Enterprise Management 40

Enterprise Management Peer-to-peer Salesforce.com Work Management 40

Customer Experience Matrix

JULY 20, 2009

For a more detailed description of this cycle, see Introduction to Demand Generation Systems in the Resources section of the Raab Guide. Sales and marketing activities are increasingly intermingled, and sales people increasingly work with directly with marketing systems. Registration is no longer required.)

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

ViewPoint

OCTOBER 24, 2011

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. In a sense, Kenandy and PointClear function in similar ways to move strategic business processes out to more efficient and cost-effective resources.

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Salespeole working with Salesforce.com can see a list of their leads with priority ratings. Neolane may be the most similar, since it also straddles the business and consumer marketing worlds.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

The Mx Group

NOVEMBER 17, 2017

We are using salesforce.com as our CRM — how well will it work to support our efforts? The short answer is that it works well, but you’ll have to make some adjustments. You’ll also need to do some work to produce reports that provide an accounts-based pipeline view instead of a leads / opportunities view. Contact Us.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

markempa

APRIL 13, 2015

In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. Do not frustrate field salespeople with requests for brochures and marketing resources. What’s worked for you to optimize lead distribution?

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

JUNE 4, 2013

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. This is the future, and it’s why we are proud to be the leading independent marketing software company today working with ALL leading CRM solutions, including salesforce.com, Microsoft Dynamics, SAP, Oracle, Netsuite, and SugarCRM.

Acquisitions 48

Acquisitions Enterprise Management Salesforce.com Work Management 48

Customer Experience Matrix

FEBRUARY 9, 2012

Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place. To really ensure success, vendors must actively help their clients through training and, in some cases, services to do the work for them. That’s not a software problem.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

B2B Marketing Analytics

AUGUST 2, 2020

With the experience of working with over 30 B2B marketing organizations for various marketing analytics projects, I have been working with the marketing teams when it comes to deploying these marketing analytics capabilities. Here is my approach when it comes to handling 2 of the highest priorities as are listed in this report.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Markempa

MAY 24, 2021

I don’t mean that all other brands are passive because they do a lot of work, but the implication is that companies carry reputations, and they want to carry a good reputation. I was thinking perhaps Salesforce.com or Apple. Brand activism works best when inspired by leaders. So, her brand was active. Anyone else?

Activities 76

Activities Branding Brand Identity Planning 76

markempa

FEBRUARY 18, 2013

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. Related Resources: CRM How-to: Tactics on Marketing/IT alignment, database strategy and integrating social media data. How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

The Point

APRIL 1, 2014

In our work developing lead nurturing programs for B2B companies , we often hear statements like the following: “We won’t be implementing lead nurturing for new leads because our telesales manager says his team is following up on every lead.”. Once initiated, the steps are as follows: 1. Marketo sends first follow-up email.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

Customer Experience Matrix

SEPTEMBER 1, 2009

This simplifies the system in two ways: marketers have fewer features to learn, and they can reuse their work across many functions. Let’s run through the standard demand generation process to see how this works in practice. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Digital B2B Marketing

JULY 6, 2011

Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. Amazon and other cloud-based providers have upended traditional hosting and development models, allowing companies to add and remove traditional infrastructure resources as needed. I work with B2B clients on media and integrated marketing programs.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

Webbiquity

APRIL 4, 2024

The Cloud Cloud computing has advanced rapidly and grown spectacularly since the development of virtual machines for x86 systems by VMware in 1999 , the spectacular growth of Salesforce.com in the early 2000s, and the launch of Amazon AWS in 2006. Per CloudZero, the global cloud computing market grew from $24.63 billion in 2010 to $156.4

Marketing AI 172

Marketing AI Salesforce.com Enterprise Management Internet Marketing 172

SWZD

SEPTEMBER 30, 2019

Like many of our thought leaders in this series, Mary said that she enjoyed working with numbers and began her career in Finance. However, she said that whenever they record a touch of customer, they always see the opportunity value in Salesforce.com, so that gives some indication of potential ROI. Background and Career.

Salesforce.com 48

Salesforce.com Thought Leadership Cross-Selling SMB 48

NuSpark Consulting

MAY 28, 2011

You guys only knew the basics of Salesforce.com. You folks stumbled with social media and kept questioning the value of the time and resources. It’s all about working together to improve quality leads, improve conversions, and measure performance more accurately. Nothing like improved, real-time insights to make your job easier.

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Scoring 100

NuSpark Consulting

MAY 28, 2011

You guys only knew the basics of Salesforce.com. You folks stumbled with social media and kept questioning the value of the time and resources. It’s all about working together to improve quality leads, improve conversions, and measure performance more accurately. Nothing like improved, real-time insights to make your job easier.

Email Marketing 100

Email Marketing Work Management Lead Scoring Lead Ranking 100

Webbiquity

AUGUST 29, 2011

Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. This is ideal for midsized companies with at least moderately sophisticated internal marketing resources who are already using a separate CRM system and are ready to graduate from hosted email marketing services.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Engagio

DECEMBER 28, 2020

With so much changing with remote work and field/events/business travel not happening at scale, we can use ABM as our superpower to provide our audiences with amazing customer journey experiences that are highly creative and crafted just for them. And this form of ABM also requires a lot of work, making it hard to scale. Jon Miller.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Adobe Experience Cloud Blog

FEBRUARY 9, 2011

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers. Suggest features for the Marketo Roadmap.

Marketo 48

Marketo Communities Features Peer-to-peer 48