Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Webbiquity

OCTOBER 17, 2023

Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales. Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%).

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Webbiquity

MAY 9, 2023

Efficient Resource Allocation: Social media marketing can be time-consuming and resource-intensive. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? Each objective requires a different approach and set of metrics to track progress. Or all of them?

Social Media 310

Social Media Social Marketing Planning Tips 310

Only B2B

APRIL 24, 2024

Key demand generation marketing tactics include: Social media marketing Community building Blogging Podcasting Live events But how do you measure the success of inbound marketing efforts? Here are some metrics to consider: High-intent Marketing Qualified Leads (MQLs). Contribution to pipeline and sales impact.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Recommended Resource: Need to jumpstart your content marketing results?

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Marketing 261

FEBRUARY 20, 2021

Whether it’s creating a lead-generating email or writing a brand new blog post, it’s hard to start from scratch. The good news is, you don’t have to continue wasting time and resources developing new content. Website and Blog Meta Tags Template. That’s where content repurposing comes in. .

Template 62

Template Resources Planning Top of Funnel 62

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Hubspot

FEBRUARY 6, 2020

Every interaction a salesperson has in the interest of selling something constitutes what’s known as a “sales engagement.” Here’s a high-level overview of what sales engagements are, what resources are available to help facilitate them, and how what you can do to make the most of them. What Is Sales Engagement?

Resources 77

Resources Rules Allocation Work Management 77

Marketing Insider Group

AUGUST 26, 2020

Often, it takes months to see a positive change in your metrics. Learn how to measure ROI easily with targeted metrics. If you haven’t gotten your content marketing program off the ground yet, you won’t have any metrics to show yet. Provide information our audience can’t find elsewhere. Estimate Your Costs.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

The Marketing Blender

NOVEMBER 30, 2023

In this blog, we’ll explore the reasons behind this common concern and provide insights into how you can accelerate your revenue growth. Without a clear strategy, you might be wasting your resources on tactics that don’t align with your goals. You’re not alone. What are their pain points and needs?

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

SmartBug Media

DECEMBER 8, 2020

The world of content marketing offers many choices for where to host your content, and specifically your blog. At first, blog tools may appear to be similar from the outside, but there are quite a few considerations you should take into account when choosing your blogging platform. Cost vs. Benefit.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Webbiquity

APRIL 18, 2024

Reduced costs: Automation reduces the need for manual efforts, cutting down on staffing costs and resource expenditures. This will eventually ensure that your marketing and sales efforts are focused where they will have the greatest impact. This dual approach ensures that resources are allocated efficiently.

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. But sometimes, things go off track, and marketing and sales operate in their own silos causing them to be misaligned in the way they attract and acquire new customers.

Top of Funnel 116

Top of Funnel Work Management Marketing Management Marketing Automation Services 116

Vision Edge Marketing

SEPTEMBER 12, 2023

Execution Success Requirements Aligning and Securing Resources Monitoring Execution and KPIs Creating Effective Communication Channels Evaluate these 3 Elements Before Crafting Your Growth Plan It is paramount when setting a future course that you first review past performance and recalibrate performance targets.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Webbiquity

APRIL 23, 2024

When we talk about the final value, it’s the amount of revenue that your marketing effort generates, which can be readily determined from point-of-sale data or your accounting system. Businesses can achieve increased profitability and efficient resource allocation by concentrating on optimizing ROI.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” But there are a lot of factors littering the path of lead conversion [time, sales, team, and more]. Understanding the lead generation vs lead qualification is crucial to smoothen your sales process and maximize conversions.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Heinz Marketing

JUNE 30, 2023

Leveraging metrics plays a vital role in this process, as it provides actionable insights and quantifiable measures to track progress and make informed decisions. In this blog, we will explore the importance of leveraging metrics for B2B customer-led growth and delve into effective strategies to unlock their potential.

Churn Rate 102

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 102

Contently

DECEMBER 13, 2022

For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Not every piece of content is meant to drive a sale or even generate a lead. Identify key metrics from the get-go.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Top Rank Marketing

JANUARY 22, 2024

Top of funnel metrics To measure how influencers are driving awareness and brand interaction, use these metrics: Potential Reach This is a rough estimate of how many people your influencers can get your message in front of. These metrics will show how effective your content is at building ongoing interest. Contact us today.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. Alignment of Sales and Marketing : Effective marketing orchestration bridges the gap between sales and marketing departments.

Planning 93

Planning B2B Marketing Lead Ranking B2B 93

Contently

APRIL 4, 2023

Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal. No problem!

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Vidyard

OCTOBER 7, 2019

We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. The veritabel cream of the crop when it comes to video resources (especially free ones). Fast Forward has sessions on video production, video for sales, video for internal comms, and beyond.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Sword and the Script | B2B

NOVEMBER 23, 2019

Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. The metrics content marketers track. 2) Blogging benchmarks. . >>>

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Convince & Convert

DECEMBER 15, 2023

By the time you launch your first offer, you’ll have enough positive comments and word of mouth to drive initial sales. Include social sharing options for website content You are spending a ton of your resources on creating website content like blogs, whitepapers, use cases and case studies. Tim Hanson is doing the same.

Social Media 157

Social Media SEO Cost Per Click Media 157

Tiecas

MARCH 15, 2024

Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. For content marketing to be truly effective, it needs a strategy with resources behind it.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Animalz blog

FEBRUARY 25, 2024

The default strategy would be to start a blog, focus on SEO, and they will come. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). The popularity of platforms such as LinkedIn, TikTok, and Substack has turned some audiences away from blogs. Shifting eyeballs.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Oktopost

APRIL 9, 2024

Improved sales lead quality- Leads that come to you through your demand gen efforts will already be interested in your products and will be easier to qualify and convert. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. That’s precisely what we’ll be discussing in this blog post. This helps in increased sales in the long run. Blogs Blogs are one of the most versatile, low-cost, and evergreen types of content.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Branding 91

ClearVoice

APRIL 14, 2023

Today’s competitive landscape makes it critical to understand which metrics matter. Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103