Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 103

ROI Work Management Marketing Management Case Studies 103

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . Want to read the full report? Technology.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are most interested in exploring organic social media, followed by influencer marketing (74%) and email signatures (59%), according to the study, which interviewed over 100 senior and mid-level marketers and 1,000 U.S. The post Two-thirds of marketers report mid-year budget cuts appeared first on MarTech.

Budget Programs 116

Budget Programs Marketing Report Marketing Management Marketing Budget 116

SmartBug Media

DECEMBER 22, 2023

For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders. A 2023 study shows that businesses spend a lot of money on trade shows, with budgets increasing by 70 percent over the previous year. Tech Stack and Reporting Integrating efficient systems and robust reporting mechanisms is crucial.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

KoMarketing Associates

MAY 16, 2018

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. B2B Marketers and the ROI of Video Content. However, previous research suggests that it has been difficult for them to measure ROI. However, 44 percent claimed that measuring ROI remains a top challenge.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Only B2B

JUNE 21, 2023

In the current competitive business environment, businesses are constantly looking for strategies to improve their return on investment (ROI) and spur revenue development. In this blog, we will explore the power of different types of Account-based marketing and delve into their benefits, examples, and case studies.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M Sprout makes reporting and understanding performance more efficient and digestible.

Social Media 102

Social Media ROI Work Management Marketing Management 102

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. The emphasis added below is mine. That’s old-school thinking from 20 years ago.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Webbiquity

JULY 18, 2023

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. ” Only 29%?! ” Only 29%?! ” Strange.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search. And unlike attribution models, which are retroactive indicators of ROI, Content Value is a leading indicator.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Vision Edge Marketing

JUNE 21, 2018

Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI. 90% of Marketers are not training in Marketing Performance and Marketing ROI. 90% of Marketers are not training in Marketing Performance and Marketing ROI.

ROI 173

ROI Planning Class Work Management 173

Martech

NOVEMBER 4, 2021

She emphasized this point by citing a Gartner study , which found that 81% of organizations expect to compete based on customer experience. How to measure content marketing ROI and ROE. Instead of limiting success measurement to the broader metrics of ROI, content ROE gives marketers actionable data at a granular level.

ROI 143

ROI Content Marketing Planning Gartner 143

Allocadia

MAY 23, 2023

The CMO reached out to the marketing operations team to ask which campaigns had the best ROI. “We They didn’t have a fair way to measure pipeline contribution, which led to a lack of confidence in ROI measurements. Spreadsheet Nightmares It wasn’t as if the marketing team wasn’t trying to evaluate the ROI of their programs.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

KoMarketing Associates

JUNE 18, 2019

There’s good reason to focus on informational content: The B2B buyer’s journey is only getting longer and more complex, according to Demand Gen Report. This is due to a myriad of reasons, but especially the fact that more time is being spent researching purchases and conducting a detailed ROI analysis. a purchase.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

OnMessage

DECEMBER 7, 2021

A McKinsey study “Marketing Disruption: Five blind spots on the road to marketing’s potential” found the complexity of marketing disrupters, and the speed at which they are experienced, causes confusion and prevents marketers from achieving long­-term success. The post This Blind Spot is Lethal to Your Marketing ROI.

ROI 98

ROI Studies Marketing Report Marketing 98

Atomic Reach

FEBRUARY 23, 2023

Part 3 of 3: Putting ROI-based Influencer Marketing into Effect: Four Steps to Action In Part 1 of this series, we looked at what's wrong with the way influencer marketing is done today, observing how poor use of data promotes guesswork instead of measurable results. This is just one case study among many we could cite. Does It Work?

ROI 59

ROI Effectiveness Advertising Benchmark Case Studies 59

Biznology

MARCH 9, 2017

The case study companies include Zappos, McDonald’s, and U.S. Many companies report they are undergoing digital transformation, even though most don’t know how to go about it. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). Is your company one of them? Like this post?

Case Study 120

Case Study Case Studies Digital Transformation Studies 120

Contently

APRIL 15, 2016

In this report, we’ll explore: How brands like Equinox and Jaguar Land Rover are engaging audiences through compelling, well-crafted content. A framework for measuring and optimizing luxury content for maximum ROI. Best practices for targeting and connecting with high-value consumers across digital media.

Case Study 88

Case Study Case Studies ROI Studies 88

The Daily Egg

APRIL 15, 2019

What we (Crazy Egg and Nonfiction Research together) uncovered in this study is that marketers are secretly skipping over a simple practice that — in 15 minutes a week — could answer a lot of the challenges that keep them up at night.

ROI 96

ROI Marketing Websites Studies Marketing Report 96

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. Why we care. Get MarTech! In your inbox.

Marketing Report 108

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 108

KoMarketing Associates

AUGUST 8, 2017

The “2017 State of Social Marketing” report from Simply Measured discovered that 61 percent of brand and agency marketers are finding it difficult to determine the ROI of their social media efforts. Studies have shown that the volume of this dark traffic is massive.”. analytics software, publishing tools)? ABOUT SCOTT FALLON.

Social Media 167

Social Media Paid Search Agency ROI Social Marketing 167

Seismic

MAY 18, 2021

You’ll eventually need to measure and demonstrate its return on investment (ROI). But how do you actually go about evaluating sales enablement ROI? In the Seismic Annual Sales Enablement Benchmark Report (2021) , we found that the answer isn’t always easy. Revenue is the best marker of ROI.

ROI 72

ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04 Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

KoMarketing Associates

JULY 5, 2019

Monetate recently published the “2019 Personalization Development Study” and statistics showed that 93 percent of companies with an advanced personalization strategy have experienced revenue growth. percent of businesses that have seen 3x ROI claim that their primary goal metric for personalization is to increase customer loyalty.

Marketing Report 120

Marketing Report Personalization Custom Publishing Marketing & Strategy 120

The Point

JULY 1, 2019

Last week, the folks at Demand Gen Report released their “ 2019 B2B Buyers Survey Report ,” and one of their key findings, supported by multiple data points, was this: “Buyers are accelerating the time to engage with sales reps so they can make decisions as quickly – or as slowly – as desired.”. Photo by Amy Hirschi on Unsplash.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

KoMarketing Associates

MARCH 6, 2017

The “2017 Personalization Development Study” from Monetate found that 95 percent of marketers who increased their ROI three-fold through personalization saw a rise in profitability last year. Approximately 88 percent of those who exceeded their income predictions intend to increase their budget for personalization this year.

Studies 123

Studies Personalization Leads Lead 123

Contently

OCTOBER 19, 2017

Content marketing studies tend to be happy-go-lucky affairs. Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. But I wanted to dig deeper to draw out more unorthodox insights from the report—and not all of them are good. An ROI reckoning is coming.

Studies 110

Studies Top of Funnel B2B Marketing Content Marketing 110

Top Rank Marketing

AUGUST 11, 2023

The post Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

KoMarketing Associates

JUNE 11, 2018

As marketers look ahead into the future, more of them are investing in content planning to gauge the ROI of their efforts, according to new research. The “2018 State of Email Workflows” report from Litmus revealed that more than half of marketers (55 percent) are now using a content calendar year-round. percent vs. 49.5

Marketing Report 135

Marketing Report Email Marketing Planning Advertising Agencies 135

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). 85% report an intent to raise their mobile budgets in the near future. 42% report an ability to prove ROI.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

OCTOBER 17, 2012

Yesterday’s Biznology Webinar by our blogger Rob Peterson was about measuring Social Media ROI. “How How do I measure social media return on investment (ROI)?” is the number one question 3,300+ marketers have asked for the last three years according to Social Media Examiner’s annual “Social Media Marketing Industry Report.”

Case Study 80

Case Study Case Studies Social Media Studies 80

Marketing Insider Group

SEPTEMBER 17, 2020

Prove its ROI and show metrics that will measure its success. . According to a Fournaise study, more than 75% of CEOs don’t trust their current CMOs. . About the same percentage of CMOs report dissatisfaction with their jobs. A recent study reports that almost 40% of marketers admit to having no actionable innovation strategy.

Marketing Agencies 2 340

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 340

NetLine

MARCH 21, 2022

In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results. This is just a taste of everything that’s been packed into this terrific report.

Account Based Marketing 52

Account Based Marketing ABM Advertising Benchmark Studies 52

PureB2B

MAY 2, 2022

But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. Only 28% of marketing professionals know how to leverage intent data in a measurable way, according to a recent study from Ascend2.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

KoMarketing Associates

SEPTEMBER 5, 2019

Securing budget and resources for social media, content publishing, and measuring ROI were also significant challenges for social media marketers. In terms of campaign objectives, the report showed that 70 percent of marketers use social media to increase brand awareness, while 59 percent turn to it to improve sales/lead generation.

Social Media 124

Social Media Social Marketing Studies Media 124

Contently

DECEMBER 22, 2017

As brands and publishers push for better engagement and tangible ROI, unlocking this data has never been more important. These shares may have once eluded publishers, but with the right tools, they can unearth insights to study how audiences spread their favorite content. The first one is easy to track; the second isn’t.

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152