Public Relations and Webinar - B2B Marketing Zone

Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations

Public Relations Paid Search Agency Companies Media

How Content Marketing and Public Relations Go Hand-in-Hand?

Outgrow

MARCH 17, 2022

How Content Marketing and Public Relations Go Hand-in-Hand? In this blog, we’ll talk about how content marketing and public relations together set a strong foundation for your marketing goals. . Why Content Marketing and Public Relations Go Together? Content Marketing and Public Relations and Social Media.

Public Relations

Public Relations Content Marketing PR Paid Search Agency

How to Drive Organic Impact with Press Content (Webinar Highlights)

MarketMuse

DECEMBER 3, 2020

A public relations and content marketing masterclass. The post How to Drive Organic Impact with Press Content (Webinar Highlights) appeared first on MarketMuse.

Press

Press Webinar Metrics Organization Public Relations

Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

KoMarketing Associates

OCTOBER 20, 2020

and public relations (3.1) Media Planning and Buying’ and ‘Public Relations,’ meanwhile, also ranked as relatively low in importance for future marketing according to the respondent base.”. This was followed by social media marketing (84%) and events (71%), such as trade shows and webinars. also made the list.

Social Media

Social Media Tactics Customer Surveys Social Marketing

5 Tips For B2B Public Relations Professionals

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Industry forums. Optimize content.

Public Relations

Public Relations Tips B2B RSS

How to Make a Splash with a New-to-the-World Website

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

Paid Content

Paid Content Aggregage Marketing Websites Paid Search Agency

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Myth #2: I can do my own PR.

PR

PR B2B Thought Leadership Advertising Agencies Campaigns

Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC)

Thinkers360

MARCH 31, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements. Prashant Mali [MSc, LLB, LLM, Ph.D.]

Work Management

Work Management B2B Thought Leadership Thought Leadership Enterprise Management

9 Proven B2B Marketing Strategies for 2024

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Sponsored webinars are financially backed by an organization other than the host, usually in exchange for promotional opportunities.

Ideal Customer Profiles

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy

Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA)

Thinkers360

MARCH 22, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements.

B2B Thought Leadership

B2B Thought Leadership Work Management Thought Leadership B2B

B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

APRIL 7, 2021

Demand Gen Report’s 2021 Content Preferences Study of B2B buyers also found that buyers prefer webinars above all other top content formats, ranked as follows: Webinars: 57% (compared to 54% in 2020). Earned media is basically public relations, though it can be much more. E-books: 57% (compared to 48% in 2020).

Demand Generation Agencies

Demand Generation Agencies Demand Generation Demand Marketing Budget

Content Already Fuels Everything. Now Act Like It.

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Blog posts, eBooks, webinars, email nurtures, chatbots on the company’s website , and social media campaigns all play a role in demand generation.

Demand Generation Agencies

Demand Generation Agencies Content Demand Generation Paid Search Agency

The Demand Generation Strategy Guide

Zoominfo

MARCH 9, 2021

Public Relations : Dedicating time and effort to public relations activities can reveal a lot about where your audience gets its information online. Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Top of Funnel Demand

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

The report goes a bit further and also tells us that 52% of all registrations occur within 10 days before a scheduled webinar and 15% registering on the day of the webcast. I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. senior management when your results are being questioned.

Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (Latin America)

Thinkers360

MARCH 15, 2024

Dang Leadership Arthur Diniz CEO at Crescimentum Contact Arthur Diniz Leadership Waldin Duran Regional Sales Manager Peru at Accor Contact Waldin Duran Washington Filho Agenda Tellme School Contact Washington Filho Carlos Garcia Digital Strategy Manager at Betr Media S.A.S International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Work Management Digital Transformation

Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (North America)

Thinkers360

MARCH 8, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements.

B2B Thought Leadership

B2B Thought Leadership Work Management Thought Leadership Enterprise Management

The 3 Key Ingredients in a Successful Influencer Pitch

Convince & Convert

AUGUST 17, 2014

Recently, I participated in a free Webinar with TapInfluence (a great sponsor of Convince & Convert) called The 8 Things Influencers Can Do For You. I wrote a post about the webinar, and included a recording and the slides here. public relations' So, I’m going to take ONE MORE crack at this, today.

PR

PR Public Relations Case Study Case Studies

What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

JULY 7, 2021

Public relations teams are strategic communicators that manage brand reputation and increase brand visibility by producing media content (traditional and digital) and building relationships in their industry. The key to effectively leveraging SEO and PR is collaboration. Why Companies Need PR and SEO.

PR

PR SEO Lead Scoring Lead Ranking

Top 50 Global Thought Leaders and Influencers on Future of Work 2024

Thinkers360

MAY 6, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements. Salih, DBA Score: 31.47

B2B Thought Leadership

B2B Thought Leadership Work Management Thought Leadership Lead Scoring

Top 50 Global Thought Leaders and Influencers on Retail 2024

Thinkers360

APRIL 20, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements. Ken Ip Score: 31.42

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. Here are five key rules to guide you when preparing your webinar: 1.

Webinar Metrics

Webinar Metrics Planning Work Management Effectiveness

Top 50 Global Thought Leaders and Influencers on Personal Branding 2024

Thinkers360

APRIL 28, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements. Contact Lucille Ossai Score: 30.76

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking

The Demand Generation Strategy Guide

Zoominfo

OCTOBER 5, 2021

Public Relations : Dedicating time and effort to public relations activities can reveal a lot about where your audience gets its information online. Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Top of Funnel Demand

tools of the trade: webinars and online presentations

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services

Marketing Automation Services Webinar Metrics Budget Programs Work Management

PR Barbie’s Unstoppable Revolution: Understanding the Power of a PR Campaign

Champion Communications

JULY 24, 2023

B2B businesses can take a similar approach by diversifying their PR strategies and engaging in thought leadership articles, newsjacking, industry events, webinars, and interviews with the press.

PR

PR Campaigns B2B Thought Leadership Buzz

Attack of the Customers: Why Critics Assault Brands Online & How to Avoid Victimization

Biznology

APRIL 17, 2013

Yesterday’s Biznology® Webinar by Paul Gillin was about how to prepare for and prevent social media attacks on your brand. In this free 30-minute Biznology® Webinar, Paul Gillin explains: How customer attackers use social media to build momentum for their cause. Photo credit: Automotivespace.

Public Relations

Public Relations Brand Identity Branding Viral Marketing

DIY Digital PR (Online Engagement & Blogger Outreach)

Biznology

JULY 10, 2013

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online. Photo credit: zoxcleb. Did you build it and no one came? The best way to engage.

Blogger

Blogger Outreach PR Public Relations

Top 50 Global Thought Leaders and Influencers on Education 2024

Thinkers360

MARCH 1, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements.

Education

Education B2B Thought Leadership Thought Leadership Lead Scoring

The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. 6 Steps to Creating High-Performing Thought Leadership Campaigns Content teams workshop thought-leadership narratives using a similar process to the one used to develop content marketing and public relations (PR) ideas.

Thought Leadership

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels

Top 50 Global Thought Leaders and Influencers on Business Continuity 2024

Thinkers360

MARCH 8, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements. Pinter Score: 32.79

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking

Celebrating National Apprenticeship Week: Meet Champion’s First Apprentice

Champion Communications

FEBRUARY 12, 2021

Let me introduce myself properly , my name is Alex, and I am Champion ’s first Public Relations Apprentice. Due to the pandemic, I met my mentor online, and have been completing webinars and assignments through OneFile, an online portfolio system. I grew up in the South West of England.

PR

PR Fulfillment Public Relations Opinions

Top 50 Global Thought Leaders and Influencers on Lean Startup 2024

Thinkers360

MAY 18, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements. Cynthia Young Score: 30.86

Startups

Startups B2B Thought Leadership Thought Leadership Lead Scoring

Top 50 Global Thought Leaders and Influencers on Ecosystems 2024

Thinkers360

MAY 13, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements. Pinter Score: 31.21

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking

Top 50 Global Thought Leaders and Influencers on Legal & IP 2024

Thinkers360

MARCH 22, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements. Professor Jason Lau Score: 30.79

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking

How To Put AI To Work for Better Content Marketing

Content Marketing Institute

AUGUST 31, 2023

Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-form content into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more. . But copy from AI is starting to look obvious and dull.

Marketing AI

Marketing AI Content Marketing Planning Ethics

Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market.

Marketing Budget

Marketing Budget Enterprise Management Sales Management Work Management

Top 50 Global Thought Leaders and Influencers on Supply Chain 2024

Thinkers360

FEBRUARY 16, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements. Contact Kevin Giblin Score: 32.40

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking

Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2024

Thinkers360

APRIL 7, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements. Westover, PhD Score: 37.16

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking

Top 50 Global Thought Leaders and Influencers on Security 2024

Thinkers360

MARCH 16, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements. Score: 30.36

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking

How to Use Our B2B Marketing Plan Template Effectively

The Marketing Blender

FEBRUARY 13, 2024

Educational Content: Utilizing blog posts, white papers, and webinars to educate customers and generate interest. Public Relations and Outreach: Utilizing PR and outreach to build credibility and authority. Commitment to utilizing the right tools and employing the most effective tactics drives towards achieving desired outcomes.

Planning

Planning Template Marketing Plans Marketing Automation Services

How Public Relations Plays an Important Role in an Integrated B2B Marketing Program

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. Trade publications are primarily online, although some continue to produce printed journals. They offer a wide range of content in addition to news and articles such as podcasts, webinars, white papers and videos.

Public Relations

Public Relations Paid Social Agency B2B Marketing PR

B2B Lead Generation Blog: Webinar: Lead Generation Strategies for the Complex Sale

markempa

AUGUST 14, 2006

« New E-Book Offers Great Advice | Main | Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 » Webinar: Lead Generation Strategies for the Complex Sale Join me for a complimentary webinar this Thursday, August 17, 2006 at 1pm EDT.

Lead Generation

Lead Generation Webinar Metrics B2B Sales Generation

B2B Lead Generation Blog: Webinar: Eight critical success factors for lead generation

markempa

AUGUST 7, 2006

« New complimentary e-book - Start with a Lead: Eight critical success factors for lead generation results | Main | New Book on Corporate Blogging » Webinar: Eight critical success factors for lead generation Join me for a complimentary webinar the Eight Critical Success factors for Lead Generation Success.

Ideal Customer Profiles

Ideal Customer Profiles Lead Generation Webinar Metrics Generation

B2B Lead Generation Blog: Webinar: A Multimodal approach to Lead Nurturing for Complex Sales

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads

Why Most B2B Companies Don’t Use Earned Media (Public Relations)

How Content Marketing and Public Relations Go Hand-in-Hand?

Trending Sources

How to Drive Organic Impact with Press Content (Webinar Highlights)

Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

5 Tips For B2B Public Relations Professionals

How to Make a Splash with a New-to-the-World Website

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC)

9 Proven B2B Marketing Strategies for 2024

Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA)

B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

Content Already Fuels Everything. Now Act Like It.

The Demand Generation Strategy Guide

Making the Most of Your Webinars

Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (Latin America)

Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (North America)

The 3 Key Ingredients in a Successful Influencer Pitch

What Is the Link Between PR and SEO and How Can You Leverage It?

Top 50 Global Thought Leaders and Influencers on Future of Work 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024

Webinar Presentations That Suck « The Effective Marketer

Top 50 Global Thought Leaders and Influencers on Personal Branding 2024

The Demand Generation Strategy Guide

tools of the trade: webinars and online presentations

PR Barbie’s Unstoppable Revolution: Understanding the Power of a PR Campaign

Attack of the Customers: Why Critics Assault Brands Online & How to Avoid Victimization

DIY Digital PR (Online Engagement & Blogger Outreach)

Top 50 Global Thought Leaders and Influencers on Education 2024

The 6-Step Guide to Creating a Thought Leadership Content Program

Top 50 Global Thought Leaders and Influencers on Business Continuity 2024

Celebrating National Apprenticeship Week: Meet Champion’s First Apprentice

Top 50 Global Thought Leaders and Influencers on Lean Startup 2024

Top 50 Global Thought Leaders and Influencers on Ecosystems 2024

Top 50 Global Thought Leaders and Influencers on Legal & IP 2024

How To Put AI To Work for Better Content Marketing

Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Top 50 Global Thought Leaders and Influencers on Supply Chain 2024

Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2024

Top 50 Global Thought Leaders and Influencers on Security 2024

How to Use Our B2B Marketing Plan Template Effectively

How Public Relations Plays an Important Role in an Integrated B2B Marketing Program

B2B Lead Generation Blog: Webinar: Lead Generation Strategies for the Complex Sale

B2B Lead Generation Blog: Webinar: Eight critical success factors for lead generation

B2B Lead Generation Blog: Webinar: A Multimodal approach to Lead Nurturing for Complex Sales

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