Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 277

Stats Advertising Agencies Paid Search Agency Work Management 277

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. Public approval agreed with them. Launching with Co-branding with Research. Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Hinge Marketing

FEBRUARY 19, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. Insight #1: High Growth Technology and Software Firms Conduct More Research. Figure 4: T&S Firms That Conduct Research On Their Target Audience. Which firm is yours? About the Study.

Marketing Budget 113

Marketing Budget Budget Programs Software Research 113

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. Our research team had a lot of other things on their plate.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Biznology

DECEMBER 14, 2018

was Seattle, with almost 30,000 moving there and a net influx (minus those leaving) of +7,302 (Source: 2017 Pew Research). This also involves organizing conferences to promote Smart Cities, attracting companies to get involved, and conducting research to enhance city services. And it is not a public relations task.

Trends 91

Trends Brand Identity Branding Copywriting 91

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Most marketers and business professionals think of research as a tool to make better business decisions.

Marketing Budget 100

Marketing Budget Research Lead Scoring Lead Ranking 100

Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier. had left their job in 2021.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Zoominfo

MAY 23, 2019

In fact, according to research, companies that have embraced a data-driven culture are three times more likely to be substantially ahead of their competitors financially ( source ). But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 billion in the next 10 years.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Top Rank Marketing

SEPTEMBER 20, 2023

and online, and as the biggest content marketing conference in the world, CMWorld annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the industry.

B2B Marketing 137

B2B Marketing Enterprise Management Content Marketing VALS 137

Thinkers360

MAY 19, 2024

We provide consulting, training and research services to implement tailored solutions for our clients. CognitivePath CognitivePath is a research and advisory firm that guides marketing organizations through the AI era. International Institute of Scientific Research Institut International de la Recherche Scientifique.

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Webbiquity

FEBRUARY 7, 2020

MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. With this type of MBA, you can find opportunities in media companies, advertising agencies, amd public relation firms, as well as in digital marketing and advertising agencies.

Enterprise Management 248

Enterprise Management Startups Work Management Advertising Agencies 248

Biznology

NOVEMBER 17, 2014

The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth: 1. Like this post?

Trends 80

Trends Brand Identity Branding Planning 80

Top Rank Marketing

NOVEMBER 10, 2023

In October When it comes to marketing job growth, jobs in the advertising and public relations sectors grew by some 2.3 The Drum Ad, PR Jobs Increased 2.3% percent during October, according to newly-published U.S. Bureau Of Labor Statistics data of interest to B2B marketers. MediaPost Is AI in Search Changing B2B Content Strategies?

Advertising Benchmark 110

Advertising Benchmark Marketing Report B2B Marketing Linkedin 110

Contently

JULY 10, 2019

Traditional” public relations deals with crafting press releases and pitching contacts at media outlets about prominent updates with the company, like new products, a significant anniversary, an impressive acquisition, etc. We just have to put in more legwork (AKA, more thought into design, presentation, pitching, etc.).

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

The Marketing Blender

JUNE 5, 2024

Conduct thorough research through interviews, surveys, and social listening to gain a deep understanding of your target audience. Solution Exploration: They start researching potential solutions and learning about the options available. Want to see trends in demand gen? See research and statistics here.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market. Don’t ignore the rising power of voice search. Voice search is on the rise.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Thinkers360

MAY 6, 2024

7 Tom Haak HR Trend Institute Contact Tom Haak Score: 43.19 21 Maribel Lopez Lopez Research LLC Contact Maribel Lopez Score: 33.86 33 Scott Steinberg FutureProof Strategies – The Futurist Trends Consulting Firm Contact Scott Steinberg Score: 32.14 21 Maribel Lopez Lopez Research LLC Contact Maribel Lopez Score: 33.86

B2B Thought Leadership 125

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 125

sagefrog

NOVEMBER 14, 2023

Spend Time Researching Your Buyer Personas In the B2B market, decision-making often involves multiple stakeholders, such as procurement officers, leadership teams, administrators, and regulatory bodies. Market Research: Gain insights into market trends and emerging needs within your target industries.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hubspot

AUGUST 29, 2019

I also recommend (and personally subscribe to) their weekly email subscription, The Skinny , which offers a thoughtfully curated rundown of the latest PR, marketing, and communications news and trends. Institute for Public Relations. Public Relations Today. 7 Business Writing Sins PR Pros Commit Regularly.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Launch Marketing

AUGUST 23, 2023

It’s critical that a VP of Marketing understands both traditional and digital marketing methods and the trends driving the evolution of both approaches. An agency has a larger team of resources that can devote time to crafting a strategy and plan, establishing a budget, conducting market research, and driving execution.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. United States License. United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

Social Media 101

Social Media Ideal Customer Profiles Media Customer Satisfaction 101

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. High growth government contracting firms have access to more highly skilled talent than their no growth peers, especially in functions such as SEO , social media , and research. Key Advantage 2: Talent.

Marketing Budget 98

Marketing Budget Studies Peer-to-peer Work Management 98

Hinge Marketing

MAY 22, 2023

For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs. These are substantial firms. The 50% in the middle were designated as Average Growth firms.

Marketing Budget 120

Marketing Budget Budget Programs Marketing Budget Creation Allocation 120

Vidyard

SEPTEMBER 22, 2021

But video is helping to curb this trend. For more insights on video trends and to dive deeper into the data, please download the complete Vidyard State of Virtual Selling Report. Demand Metric’s core focus is to help B2B marketing organizations grow revenue by operationalizing the best practices discovered in our research.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

Sales Engine

FEBRUARY 25, 2016

Having practiced PR for more than two decades it might surprise you to hear me say that the principles of public relations haven’t changed much over the years. PR pros need to ask a lot of questions, research market trends, be up on the latest news, as well as social and cultural topics. Finding a great story takes time.

PR 136

PR Public Relations Marketing Management Storytelling 136

Brandpoint

JULY 8, 2019

2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. There were also two panels about influencer marketing, both chock-full of experienced professionals, and a compelling presentation on eight social media trends to watch for delivered by Arik Hanson from ACH Communications. The biggest takeaway?

Conference 107

Conference PR Storytelling Public Relations 107

Martech

JANUARY 26, 2023

Let’s say clicks or conversions are trending down, a closer look at the data will help you identify and address the issue quickly, enabling you to adjust your campaigns accordingly. Audience analytics is more research-based versus performance-based and happens before a campaign launches.

Paid Content 136

Paid Content Enterprise Management Work Management B2B Marketing 136

Sales Engine

FEBRUARY 25, 2016

Having practiced PR for more than two decades it might surprise you to hear me say that the principles of public relations haven’t changed much over the years. PR pros need to ask a lot of questions, research market trends, be up on the latest news, as well as social and cultural topics. Finding a great story takes time.

PR 120

PR Public Relations Marketing Management Storytelling 120

Sword and the Script | B2B

NOVEMBER 17, 2020

That hasn’t been true in my own experience, and I don’t think the research supports such a conclusion. The 2021 B2B Content Marketing Benchmarks, Budgets, and Trends Report by the Content Marketing Institute and MarketingProfs is an example. And that’s the better point: content marketing and public relations need each other.

B2B Marketing 62

B2B Marketing Content Marketing Ad Building B2B 62

SmartBug Media

SEPTEMBER 23, 2019

You may already understand that public relations , or earned media, can be an impactful tool in getting exposure for your small business brand. Even with limited resources, your brand can stand out from the pack with the help of strategic public relations. Think David versus Goliath. Build Trust as a Thought Leader.

PR 61

PR Public Relations Brand Identity Branding 61

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 123

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 123

Brandpoint

APRIL 24, 2019

Amidst planning for the Classics, Greg took the time to answer some questions for us about the history of the awards, trends in PR, and what he sees for the Classics in the future. How do you feel the public relations world has changed since you’ve been part of PRSA? Tell me a little bit about the PRSA Classics.

PR 120

PR Public Relations Broadcasting Communities 120

Biznology

DECEMBER 6, 2016

Can public relations help make it go mainstream ? Figuring out what people are talking about using Google Trends is a better way to do real-time marketing. Cindy Crescenzo brings more than 15 years of research, measurement and planning expertise to the corporate communications world. We’ll bring you up to date.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Smarte

FEBRUARY 4, 2022

Dependency on poor quality data can lead to: Loss of reputation that can range from minor damages to major public relation disasters. Appropriate Data Means Better Business Research proves that the biggest assistance in lead generation is the availability of quality data. A Few Useful Tips.

Gartner 52

Gartner Public Relations Validation Analysis 52

Contently

MARCH 14, 2018

A cohort from Contently is heading to Las Vegas to hear more about what questions people want answered, what investments they want to make for the future, and what trends are already taking over. The more I researched the event, the more I could see how our vision and strategy fit with the direction of the industry at large.

Content Marketing 167

Content Marketing Paid Search Agency Content Ideal Customer Profiles 167