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SMS Marketing Platforms: Klaviyo vs. Attentive

SmartBug Media

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Among the many SMS platforms out there, the two most frequently used are Attentive and Klaviyo. What Is an SMS Marketing Platform? Both platforms have benefits that the other doesn’t.

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The 9 best reputation management services for your brand in 2024

Sprout Social

Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm. But how do you know which online reputation service is the best fit for your needs? What is a reputation management service?

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5 Questions: An Introduction to Marketing Services

ClickDimensions

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. Today we will interview Barry O’Callaghan , Global Director of Marketing Services, to find out more about the Marketing Services team and their offering.

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How to Use Big Data to Improve Customer Service

Biznology

Quality customer service focuses on providing exceptional customer experiences. To dramatically improve the effectiveness of your customer service, you need to collect customer data and act on it. In this article, you will learn how to collect and use big data to strengthen customer service. Measure Customer Sentiment.

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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

You can improve the way you interact with your customers and your marketing systems, to do things like: Personalize at scale: With these new Data Cloud integrations, you can personalize advertising using a complete customer profile that unifies first-party data from customers across marketing, commerce, sales, service, or any touchpoint.

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Klaviyo Product Update Roundup for April 2024

SmartBug Media

This feature is particularly useful as it extends beyond mere tracking, offering deep dives into reasons for subscriber suppression and profile exclusions, especially relevant for email and SMS channels. It also provides detailed insights into which specific forms are most effective at gathering subscriber information.

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Using an AI Writing Assistant for High-Conversion Text Messages

Anyword

Is that the tone of an incoming SMS, or the sound of rising conversion rates? For those who master the art of SMS marketing, it’s both. The Use of Text Messages (SMS) in Marketing. SMS marketing is the creation and sending of text messages to existing customers and general audiences. Examples of SMS Marketing Use Cases.