Hubspot

AUGUST 28, 2017

It's important to always know what people are saying about you -- whether it's your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms. 12 Free Social Media and Brand Monitoring Tools to Try.

Social Media 78

Social Media Tools Media Branding 78

Convince & Convert

APRIL 18, 2012

She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. Jess Ostroff is Managing Editor at Convince & Convert. The great thing about Pinterest is its versatility.

Paid Content 156

Paid Content Social Media Tools Product 156

Sprout Social

MAY 11, 2020

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. — The Associated Press (@AP) October 29, 2019. That said, social media for journalists can be tricky. 9 best practices of social media and journalism.

Social Media 120

Social Media Effectiveness Media Ethics 120

DAGMAR Marketing

NOVEMBER 29, 2019

While you may not have a national company with multiple locations, the report offers good reminders of how companies of all types, including your local small business, may be missing marketing opportunities on social media. What is localized social marketing? Word-of-mouth is more powerful than ever, thanks to social media.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Online Marketing Institute

AUGUST 7, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Simply Google ‘social networking websites’.

Social Media 52

Social Media Work Management Marketing Management Class 52

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Stats 109

Stats Social Media Social Marketing Media 109

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. Both are critical tools for dealing with bad news or crisis situations. So why do corporate PR and social media efforts so often appear disconnected and out of sync? The social media release also links back to the company’s LinkedIn and Twitter accounts.

PR 100

PR Social Media Media Blogger 100

Anyword

MARCH 31, 2022

Whether you’re starting your first freelance venture or transitioning to the freelance lifestyle after years in the workforce, you’ll find that this work style requires its own special tools and platform. Design Freelance Tools. There are different use cases for each tool depending on whether you’re working with 2D or 3D designs.

Budget Programs 52

Budget Programs Marketing AI Tools Work Management 52

Webbiquity

FEBRUARY 5, 2016

A wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating. Here are several of the best paid and free tools you can use to create and promote your content in the most efficient and productive manner. Add people to your project and drag them to cards.

Budget Programs 100

Budget Programs Tools Planning Content Marketing 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

Social Media 100

Social Media Media PR Digg 100

Hubspot

SEPTEMBER 18, 2023

Social Listening Tools : Social listening tools can notify you if someone is talking about you or your business online. Tools like Buffer and Hootsuite can help you track and get insights from the information pulled. Track this event with : Google alerts, press releases page, industry news 4.

Trigger Marketing 73

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 73

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. What is Social Media Outreach? Unfortunately some marketers use social media outreach as an opportunity to spam influencers. The easiest way to do this is with a tool like Buzzsumo.

Outreach 97

Outreach Social Media Media CAN-SPAM 97

KEO Marketing

SEPTEMBER 30, 2016

Social media marketing is an important part of any B2B marketing plan. But before you begin posting on social media platforms, create a program for managing how you will present content and interact with your audience members. Organize your social media program by creating a method to manage them all from one place.

Social Media 48

Social Media Media Tips B2B 48

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It’s time to start getting other departments jazzed about the power of social listening tools. .

Tools 92

Tools Work Management Marketing Management Business 92

Biznology

DECEMBER 30, 2015

I hear these objections all the time when speaking to top executives about social media. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. The same applies to online interactions, and that’s why social networks can be so powerful for executives.

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Social Media 100

Social Media Social Marketing Media Planning 100

Convince & Convert

SEPTEMBER 28, 2011

We have all the tools we need to do amazing digital and social marketing right now. The problem with advanced social marketing isn’t the wand, it’s the wizards. Businesspeople (especially small business), and even professional marketers cannot possibly keep up with the pace of social media innovation.

Social Media 143

Social Media Media Marketing Analytics Tools Mobile Marketing 143

Convince & Convert

APRIL 11, 2011

The 5 Dangerous Realities of Social Media. summary of my keynote at Get Social PRSSA ). The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing , the money guys have shown up on the scene – right on cue.

Social Media 151

Social Media Media Business Case Studies 151

Vidyard

APRIL 10, 2019

Through these integrations, sales professionals can easily record, share and track one-to-one videos without ever leaving their sales tool of choice. EveryoneSocial : Sales teams that leverage social media to build pipeline and engage with buyers use EveryoneSocial. ” “Sales is becoming more personal every day.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Webbiquity

NOVEMBER 23, 2010

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Social media is a meritocracy (mostly). How did we do this before?

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. — Sprout Social (@SproutSocial) July 4, 2022. To hashtag or not to hashtag?

Effectiveness 121

Effectiveness Social Media Paid Search Agency Viral Marketing 121

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

DECEMBER 13, 2011

In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” Pitch Engine’s job is to make Social Media Release-making as easy-as-possible, tech-free, as possible. Image via CrunchBase. Pitch Engine is a how!”

Social Media 80

Social Media Demand Media Blogger 80

Sharpspring

JUNE 3, 2021

Use the story in your site’s About sections and use a concise version in social media profiles. Another useful tool to mention here is called About.me You can easily create an eye-catching page with your photo, a short description of your personal and professional background, links to your social networks and to your email.

Personalization 129

Personalization SEO Branding Brand Identity 129

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Customer Experience Matrix

SEPTEMBER 17, 2009

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media. Relevance-X includes two other components.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Which online tools are most helpful for PR pros? Go ahead, works for anything.

PR 100

PR Tools Tips Blogger 100

Sprout Social

JUNE 27, 2023

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. Create more impactful content Review analysis reveals what type of content resonates the most with your audience, which will help you deliver more relevant social posts for better engagement.

Ideal Customer Profiles 127

Ideal Customer Profiles Branding Brand Identity Customer Satisfaction 127

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Ideal Customer Profiles 136

Ideal Customer Profiles Branding Brand Identity Customer Satisfaction 136

Vidyard

APRIL 10, 2019

Through these integrations, sales professionals can easily record, share and track one-to-one videos without ever leaving their sales tool of choice. EveryoneSocial : Sales teams that leverage social media to build pipeline and engage with buyers use EveryoneSocial.

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. But what if you don’t have a listening platform?

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

EMagine B2B Blog

NOVEMBER 19, 2014

As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. Organize – The easiest way to get overwhelmed and fall behind your social media goals is not taking the time to get organized.

Social Media 40

Social Media Media Ideal Customer Profiles B2B 40

Sprout Social

FEBRUARY 15, 2023

Nine Black creators were selected to amplify their content creation efforts by providing them with resources, tools, courses, and access to a network of executives to learn from. According to the press release, this program was designed to “invest in and support emerging Black creators and music artists on TikTok.

Branding 97

Branding Brand Identity Budget Programs Communities 97

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? Big business has adopted many of the tools of the digital age, but it hasn’t gone native — because it doesn’t need to.

Business 197

Business Enterprise Management Blogger Class 197

Paul Gillin

FEBRUARY 10, 2016

I hear these objections all the time when speaking to top executives about social media. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. The same applies to online interactions, and that’s why social networks can be so powerful for executives.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50