Walker Sands

OCTOBER 23, 2023

Why You Should Attend the Top Cybersecurity Conferences Cybersecurity conferences like RSA, Black Hat, and DEF CON offer invaluable advantages for both cybersecurity and PR professionals, from deepening industry knowledge to networking and beyond. DEF CON sessions, on the other hand, showed how scammers and hackers can use generative AI.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Contently

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. There are differences, however.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Brandpoint

NOVEMBER 6, 2019

As PR professionals, we’ve always had the ethical responsibility for maintaining truth within the communication world. For B2B and PR companies who market to those aged 9 or younger, it’s important to reflect on how what we do now in the media is influencing this new generation. Fake news and public relations.

Conference 108

Conference Generation PR Peer-to-peer 108

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing Budget 130

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 130

Chris Koch

NOVEMBER 5, 2010

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e., the readers of the journalists’ publications). Looked at this way, there are only two types of PR: Guard dog PR and placement PR.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Convince & Convert

MAY 22, 2013

iGen-ers do not like to be duped and, if they sniff it out, a brand could find themselves in a full-on public relations crisis. Stefan Pollack is president of The Pollack PR Marketing Group, an integrated public relations and marketing firm with offices in Los Angeles and New York. So we examined deeper….

Peer-to-peer 156

Peer-to-peer Generation Public Relations Ethics 156

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

ClearVoice

JULY 29, 2021

A virtual PR agency primarily staffed by freelancers: April Margulies began her career working at top agencies including Weber Shandwick, Edelman, and Rubenstein Public Relations. When she started her own PR agency, Trust Relations , she considered it almost an extension of her successful freelance career.

Work Management 98

Work Management Paid Search Agency Peer-to-peer Lead Ranking 98

Convince & Convert

MAY 30, 2014

via Navy Federal’s Facebook With the support of the PR team, Michael strives to keep content primary in his social media strategy. Social Pros Podcast content strategy conversation marketing customer service digital marketing public relations social media Social Media Marketing Social Pros' CEO of J Crew, Mickey Drexler.

Social Media 132

Social Media Service Peer-to-peer Media 132

Biznology

JULY 23, 2014

These buyers trust their peers more than any other information source, across the spectrum from awareness, to researching product details, to the buying decision. They still rely on trade shows and events for product information–second only to peers and colleagues. SMB is where there’s enough volume to do plenty of testing.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Brandpoint

NOVEMBER 6, 2019

As PR professionals, we’ve always had the ethical responsibility for maintaining truth within the communication world. For B2B, B2C and PR companies who market to those aged 9 or younger, it’s important to reflect on how what we do now in the media is influencing this new generation. Fake news and public relations.

Conference 48

Conference Generation PR Peer-to-peer 48

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. I’d reach out to journalists via Help a Reporter Out and hear crickets.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Hubspot

OCTOBER 3, 2019

However, public relations (PR) is a constantly evolving industry. That's why attending conferences and events should be a priority for all PR professionals. When you begin looking for PR conferences to attend, keep in mind that they don't need to have a public relations focus. You're not alone.

PR 14

PR Conference Public Relations Peer-to-peer 14

Hubspot

JUNE 1, 2023

In this article, you’ll get some tips from peers who’ve been laid off in the past on how to rebound your career after a layoff. If you’re a salesperson affected by these layoffs, you’re probably scared of what the future will look like for you career-wise. And that’s okay. Rebounding After a Layoff 1. Negotiate your severance package.

Tips 67

Tips Peer-to-peer PR Ideal Customer Profiles 67

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects. Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Webbiquity

FEBRUARY 4, 2013

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Marketing, PR and communication efforts within the enterprise need to be connected as well.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

Biznology

SEPTEMBER 23, 2015

Buyers are increasingly looking to their peers for direction in making purchasing decisions. I wanted to share some thoughts on a market trend that, while not new, is very much coming into its own in terms of capabilities and relevancy. Many of us are witnessing a paradigm shift in the selling of products or services.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Top of Funnel Brand Identity 80

Walker Sands

DECEMBER 20, 2018

As PR professionals, we know how to identify and secure the awards that will most dramatically accelerate your positive positioning in the market. Finally, media coverage is crucial to helping a company gain clout in its industry and amongst peers. More Than a Participation Trophy. Relationship-building is the foundation of B2B.

Peer-to-peer 40

Peer-to-peer B2B Thought Leadership B2B BtoB 40

Hinge Marketing

OCTOBER 17, 2019

Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” And over two hundred years later, Taylor Swift added, “Ooh, you and me, we got big reputations.” ” Both of these quotes are relevant to those of us in professional services. Definition of Earned Media.

Work Management 48

Work Management Marketing Management Service Media 48

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Hubspot

MAY 18, 2015

By knowing where we stand against our peers and competitors, we’re better positioned to uncover areas of opportunity. 1) Consumer Products (CPG) marketers rank branding and public relations, social media marketing, and online advertising among their top marketing investments. Tweet This Stat ). Tweet this Stat ).

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

markempa

MARCH 21, 2006

During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?, B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. correlated directly to growth rates.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

Convince & Convert

SEPTEMBER 7, 2010

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNsettling Stratten has a knack for gaps. A tall order, to be certain.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

B2B Marketing Savvy

AUGUST 6, 2009

Consumers have always asked their friends/neighbors/peers for suggestions and recommendations. Posted in Agency Side, Client Side, Marcom for B2B Tagged: Advertising, B2B Marketing, branding, Facebook, iphone, Marketing Communications, PR, Public Relations, social media. Literally 100s of responses ensued.

Advertising Agencies 40

Advertising Agencies Brand Identity Branding Peer-to-peer 40

markempa

SEPTEMBER 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JUNE 9, 2005

IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Just 27% said most vendors are honest most of the time.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Convince & Convert

MAY 13, 2010

Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

markempa

JULY 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Convince & Convert

AUGUST 25, 2011

Here’s the public events where I’ll be, and hopefully I’ll see you at one or more of these. The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. The people you meet.

Social Media 127

Social Media Media Blogger Co-Registration 127

Hubspot

DECEMBER 20, 2013

Historically, Target''s reputation has largely evaded the scorn that is directed toward its peers in the discount retail space. In general, it seemed largely immune to the PR pitfalls that often befell its competitors like Wal-Mart and TJX Companies. Social media can be a powerful public relations recovery tool when used properly.

Service 28

Service Peer-to-peer PR Leads 28

Hubspot

DECEMBER 17, 2014

If I were to ask you to define a successful career, there’s a 46% chance you’d cite “money” as the measuring stick. Yet despite the emphasis placed on income, marketers are going about maximizing earnings in a flawed manner. A coordinator becomes an associate, an associate becomes a senior associate, a senior associate becomes a manager, and so on.

Planning 28

Planning Work Management Peer-to-peer Classified Ads 28

The Point

SEPTEMBER 30, 2022

Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach, and improve results. Can PESO do the same for demand generation ? Examples include review sites, media coverage, or social media mentions.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

markempa

MAY 24, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

JUNE 8, 2005

If you’re really good, people (you don’t even know) will start recommending you to their collegues and peers. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120