Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. She regularly contributes posts for Search Engine Watch and The SEM Post.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

The Point

APRIL 16, 2019

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Choozle

MAY 5, 2021

How many times a day do you search for something online? Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Jump to: What is search advertising? How does search advertising work?

Paid Search Agency 52

Paid Search Agency Advertisements Advertising Top of Funnel 52

Valasys

MAY 18, 2023

When it comes to digital marketing, there are two strategies that stand out: Pay-per-Click and Search Engine Optimization. Both PPC and SEO are crucial components of Search Engine Marketing, which refers to businesses’ digital tactics and marketing campaigns to increase their online visibility and drive website traffic.

Paid Content 52

Paid Content PPC Comparison SEO 52

Conductor

OCTOBER 20, 2020

We have access to more digital tools than ever, but search continues to be the most used, especially in the beginning of our unique researching and buying journeys. In fact, 93% of online experiences begin on a search engine. billion searches a day, companies have a lot of opportunities to get found.

Paid Search Agency 77

Paid Search Agency Organization SERP Marketing & Strategy 77

Webbiquity

FEBRUARY 25, 2011

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. How can you improve quality scores to get a higher ad position at a lower cost? My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

QuanticMind

SEPTEMBER 13, 2018

Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. Given this, if you’re a search engine marketer in charge of a site that’s going to be redesigned, you need a plan for surviving the website redesign.

Search Engine Marketing 43

Search Engine Marketing Paid Content Search Marketing SEM 43

QuanticMind

MARCH 5, 2020

When it comes to Search Engine Marketing (SEM) programs, the question of the synergy between SEO and PPC eventually comes into play. Here’s everything you need to know about the relationship between SEO and PPC. What is SEO and PPC? See the RED box in Figure 1 for examples of PPC results.

PPC 76

PPC SEO CPC Cost Per Click 76

QuanticMind

MAY 30, 2019

Search engine marketing is constantly changing. Adwords went through a major overhaul last year, rebranding as Google Ads in the process. As Google introduces new tools and features, advertisers must change their PPC strategies and adapt. But PPC automation tools aren’t just the latest trend.

PPC 40

PPC Marketing AI Cost Per Click Automation 40

KoMarketing Associates

APRIL 23, 2013

A recent study released by eBay, “ Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment ” refutes the value of paid search and claims an overall ineffectiveness both of branded and non-branded keyword ads. Brand Advertising. Study Takeaways. This is probably true.

Paid Search Agency 120

Paid Search Agency Search Marketing Lead Scoring Lead Ranking 120

QuanticMind

FEBRUARY 6, 2020

Most advertisers consider paid search management software the solution to all their problems. What to Look for in Paid Search Management Software. All paid search management tools can help advertisers save time and improve campaign performance, yet some are more effective and efficient than others.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. When done right, PPC can earn you quality leads.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

ClearVoice

JUNE 27, 2022

This is why strategies like search engine optimization (SEO) and search engine marketing (SEM) play such an important role in digital marketing. Moreover, both strategies rely heavily on good content, which is why the three should work seamlessly together to create a bigger impact.

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

Hubspot

JULY 18, 2019

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Just as you turn to your favorite search engine to look up a new marketing acronym or where to get good pizza, so do your consumers. What is PPC?

Paid Content 78

Paid Content PPC Paid Search Agency Traffic 78

QuanticMind

MARCH 27, 2017

The biggest search engine marketing conference of Q1 is behind us. Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. Let’s take a look now: 1.)

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

ConvertKit

AUGUST 14, 2018

How many times a day do you search for an answer on Google? Knowing this causes us to trust Google and come back to its search engine again and again. Knowing this causes us to trust Google and come back to its search engine again and again. What is SEM (search engine marketing)? SEO vs PPC.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

KoMarketing Associates

MARCH 13, 2014

Baidu is the world’s largest Chinese search engine and holds more than a 60% share in the Chinese search engine market. As such, Baidu presents an attractive opportunity for B2B marketers looking to achieve visibility in the Chinese market. This is called becoming a “Key Account Client.”

PPC 120

PPC Adwords Search Engine Marketing Work Management 120

Marketri

FEBRUARY 22, 2024

It caught on as Inbound Marketing fed a growing trend towards self-service sales. Accomplished speaker Marcus Sheridan wrote a best-selling book called “ They Ask You Answer ,” which highlighted how to do Inbound Marketing well. for answers, I boldly ask the question on many marketers’ minds, “Is Inbound Marketing Dying?”

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

QuanticMind

MARCH 13, 2019

Nowhere are the tradeoffs more important than in the world of search engine marketing. Specifically, with the data that we use to measure performance, set goals, and drive the decision making for our paid search programs. Being data driven in paid search demands it. Quality vs. quantity.

PPC 40

PPC SEM Lead Ranking Budget Programs 40

Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. Organic search experiments can take weeks to show results. Maximize the productivity of your ad spending?

PPC 100

PPC Paid Search Agency Adwords Tips 100

EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 66

Paid Content PPC Organization SEO 66

Launch Marketing

MARCH 8, 2018

A leading technology company in the security space carried out paid search (PPC) campaigns and search engine optimization (SEO) efforts as part of their broader marketing strategy. Low performing ads and campaigns were removed and replaced with engaging and relevant ads aimed at their target personas.

Paid Search Agency 48

Paid Search Agency ROI SEO Lead Scoring 48

seo.co

MAY 31, 2023

If you’re already working with a search engine optimization (SEO) consulting firm and you’re thrilled with the results, it would never occur to you to read an article like this. The same is true if you’re doing all your marketing in-house and you’re satisfied with the direction things are going.

Consulting 97

Consulting Paid Content Work Management Marketing Management 97

Go Beyond SEO

JUNE 6, 2024

Did you know that search engine marketing solutions can boost your online visibility by up to 70% and increase website traffic by 50%? By implementing strategic SEM tactics , you can ensure that your brand stands out in the crowded search engine results pages and attract more potential customers to your website.

Search Engine Marketing 78

Search Engine Marketing Paid Content Search Marketing Lead Scoring 78

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Since users are controlling the buyer’s journey from their mobile devices, the challenge to marketers is relevance. Leverage search engine marketing (SEM) for mobile.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

QuanticMind

DECEMBER 13, 2017

The biggest paid search trends of 2017 include changes to AdWords budgets, attribution, expanded functionality for Google Shopping and Product Listing Ads (PLAs), enhanced audience targeting tools and more. The biggest paid search trends of 2017 made this an interesting year for paid search professionals, to say the least.

Trends 40

Trends Adwords Budget Programs Top of Funnel 40

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Since users are controlling the buyer’s journey from their mobile devices, the challenge to marketers is relevance. Leverage search engine marketing (SEM) for mobile.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

QuanticMind

NOVEMBER 20, 2019

Paid search advertising offers huge opportunities to gain exposure and drive revenue during the holiday season, but competition is higher now than ever before. There are numerous changes businesses have to make to their marketing campaigns to stay ahead of the competition during key holiday shopping weeks.

PPC 40

PPC Campaigns Optimization Allocation 40

QuanticMind

MAY 23, 2019

Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of information at their fingertips that can be used to qualify the impact of marketing initiatives. Consider impressions and click-through rates.

PPC 40

PPC Advertisements Advertising SEM 40

QuanticMind

NOVEMBER 30, 2018

A recent study by market-research group Nielsen revealed that American adults now spend more than 11 hours per day watching, reading, or simply interacting with media online, up from nine hours and 32 minutes just four years ago. So what is PPC? What is PPC? So, then, what is PPC? We’ll break it down.

PPC 40

PPC Paid Content SEM Paid Search Agency 40

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” The state of earned media blogger outreach. “I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193