ClickZ

MARCH 16, 2023

Bad news pings incessantly on our phones: the job of the media cycle is to put people in a ‘fight or flight’ mode to gain their attention. So how can brands support consumers as they attempt to stay level in a world constantly telling them otherwise? So far, Netflix’s ad service has been slow to get going.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. This article will highlight each digital marketing component providing the unique benefits while also including the drawbacks of having tunnel vision in each. What is SEO?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

The Point

JUNE 24, 2022

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. How should companies adapt their demand generation playbook to better serve the needs of the self-serve buyer?

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? And how to be there for their audience without adding to the noise. Consumers are increasing searches for valuable information and engaging with businesses at record rates.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. It’s going to take a lot more than a stellar Facebook ad to turn a prospective buyer into a paying customer. Facebook advertising for B2B brands. The problem? Let’s get started.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Directive Agency

MAY 20, 2020

When potential customers Google a keyword, find your product, and begin showing an interest, keep in mind that they may not be in the market for your product specifically. For example, if you Google the term “log analysis”, many ads for log analysis platforms show up. Total Addressable Market (TAM) on LinkedIn. test it out.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Why you need to measure your inbound marketing efforts. Successful inbound marketers don’t make decisions based on gut feelings.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?!

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Single Grain

AUGUST 31, 2023

B2B marketing is tricky because of how unconventional it can be. And that’s where we come to the topic of paid social media advertising for business-to-business companies. Work With Us Paid Social Media Advertising’s Standing in B2B Verticals Prepare for a paradigm shift.

Paid Social Agency 98

Paid Social Agency Social Media Advertisements Advertising 98

Single Grain

NOVEMBER 8, 2023

Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. When done right, PPC can earn you quality leads.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Digilant

APRIL 2, 2024

social network ad spending by an impressive 10 percent. This year, eMarketer now expects social network ad spending to hit $82.9 The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

SmartBug Media

SEPTEMBER 10, 2019

In 2012, DNA testing and the implications of one’s genetics got the public’s attention with the launch of AncestryDNA and an aggressive marketing campaign by 23andMe. have heard of at least one type of genetic testing company, if not tried one as a consumer. What does all of this mean for genomics companies today?

Inbound Marketing 55

Inbound Marketing Paid Search Agency Paid Social Agency Companies 55

Conversica

AUGUST 13, 2018

Lead conversion metrics are vital to measuring the effectiveness of your marketing campaigns. When you know what those metrics are, you can determine which marketing channels are converting so you know where to focus your time and energy. sales price = # of new customers. # Paid Search or Paid Social.

Paid Content 53

Paid Content Conversion Paid Search Agency Lead Scoring 53

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. First, we knew our target audience consisted of marketing managers, as we were re-launching our Marketing Hub Enterprise product that month. We knew that reports were a content type that worked well for us in the past.

Acquisitions 98

Acquisitions Hubspot Lead Scoring Lead Ranking 98

Buffer

AUGUST 22, 2019

In this post, we take a look at some of the marketing strategies that have aided Daily Harvest’s incredible growth. Contents: 5 Marketing Lessons from Daily Harvest. Before starting Daily Harvest, Rachel Drori worked in marketing for Jetsetter. Something that no company seemed to be offering.

Paid Content 72

Paid Content Planning Landing Pages Paid Search Agency 72

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. During high-traffic times, you can try paid social advertising.

Paid Content 120

Paid Content Sales Qualified Leads Cost per Acquisition High Quality Lead 120

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. It is also not about running banner ads no one wants or clicks on. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. They are wrong!

Paid Content 292

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 292

Outbound Engine

APRIL 15, 2019

Moreover, that number is expected to grow even higher thanks to resources like advanced marketing technology. Buying insurance leads from insurance lead companies is a gamble that often doesn’t pay out. Due to this risk, insurers should focus on more effective marketing strategies first. Use marketing automation.

Buy 40

Buy Marketing Automation Services Leads Lead 40

Convert

MAY 24, 2022

Too many businesses focus on this as their primary strategy expecting sustainable growth but are shocked when the results don’t support their efforts. McKinsey & Company. Many companies who pursue a revenue growth strategy at any cost aren’t profitable. When reinvesting heavily into your company.

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

Outreach

JUNE 2, 2020

Join us for a special two-part webinar series where we’re sharing our tips for pivoting and planning for a virtual event (part 1) and how to turn registrations and content into pipeline (part 2.). Session and Speaker Content. Transitioning content from an in-person presentation to a virtual session is much more difficult than it seems.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Fourth – what are the operational/resource concerns?

Social Media 158

Social Media Media Paid Content Work Management 158

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. However, this is a mistake, as startups and mature companies have very different goals and priorities. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. However, this is a mistake, as startups and mature companies have very different goals and priorities. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Porch Group Media

SEPTEMBER 29, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our Movers and Shakers podcast. The Porch Media Network. Property Insights.

First-Mover Advantage 52

First-Mover Advantage Network Marketing Terms and Conditions Segmentation 52

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Contently

MARCH 21, 2023

We all want to attribute value to the content we produce. The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Every content marketer struggles to achieve success here. How can we calculate the value it brings to the business?

Top of Funnel 175

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 175

Single Grain

APRIL 4, 2022

Digital marketing analytics is crucial for every business. Data-driven insights provided by top analytics agencies help marketing teams consistently measure the impact of their marketing strategies and benchmark their own efforts. TABLE OF CONTENTS: ↓ What Is Marketing Analytics?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Paid Content 52

Single Grain

APRIL 1, 2022

Hiring an Instagram marketing agency can be the best way to transform your social media strategy. Currently, Instagram stands as one of the most valuable social platforms on the web, attracting a massive 2 billion active monthly followers. TABLE OF CONTENTS: ↓ What Is an Instagram Marketing Agency?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Marketing Agencies 1 52

Metadata

JULY 13, 2021

You don’t spend (or aren’t planning to spend) $10k/month+ in paid social ads. If you’re not spending at least $10k every month in paid social ads, Metadata might not be the right fit just yet. And, no, it’s not because we want you to spend more (our pricing isn’t based on a cut of your ad spend).

Buy 98

Buy Cost per Lead Account Based Marketing Paid Social Agency 98

Single Grain

JUNE 5, 2023

With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Work With Us What Are Facebook Ads?

Paid Content 89

Paid Content Advertising Agencies Facebook Advertisements 89

Terminus

NOVEMBER 11, 2019

To make the final push towards profit and achieve best-in-class SaaS metrics, there’s one strategy we recommend: account-based marketing. What is an account-based marketing (ABM) strategy and how can it boost metrics? An account-based strategy doesn’t – and shouldn’t – only impact your marketing and sales teams.

Account Based Marketing 20

Account Based Marketing ABM Ideal Customer Profiles Churn Rate 20

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Target customers. Product overview.

Marketing Attribution 111

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 111