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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Last week our SEO team met with an organization’s marketing communications team. SEO-Specific Metrics. Link-Specific Metrics.

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The Human Approach to Link Building Outreach

Biznology

Without great outreach, link building becomes 100x harder, because how can you expect to secure a link if you can’t get anyone to communicate with you? Without further ado, here are my main strategies for successful outreach for links – mainly for guest posting. Let me know your thoughts on outreach in the comments below.

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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.

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New & Improved: Announcing The Beginner's Guide To Link Building

Moz

Posted by Cyrus-Shepard Link building isn't always easy, but if you want to rank with SEO, links are often the cost of admission. While Google says SEOs sometimes focus too much on links, links remain one of the few confirmed ranking factors. Link Building Outreach. Outreach good. Outreach good. Outreach bad.

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The Rules of Link Building - Best of Whiteboard Friday

Moz

So if you're doing business listings, an age-old thing that local SEOs have been doing for a while is create a page on your site that says where you can find us online. Let's say this article publishes about how awesome SEO companies are and they mention Moz, and they don't link to us. Ask/Outreach. It would be really helpful.".

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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

Improve your SEO rankings. In addition to increased engagement, guest blogging will also help benefit your SEO. By building a solid library of relevant backlinks to targeted keywords, you should see an improvement in rankings, a higher PageRank score and a stronger domain authority. Begin outreach to site editors.

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Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

But attempts at getting guest posts published in a manipulative manner, purely or primarily for the SEO benefit of the backlink, are no longer going to be effective (and by implication, may even lead to penalties or ranking degradation). It would make sense even in the absence of any SEO benefit (though there likely is, still, some).

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