Sprout Social

MARCH 16, 2022

“Have you seen this video?” People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. But video creation requires work. Facebook video metrics to watch.

Video Marketing 121

Video Marketing Youtube Click Rate Allocation 121

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

Viral Marketing 104

Viral Marketing Work Management Planning Paid Search Agency 104

Scoop.it

OCTOBER 12, 2021

In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. The biggest challenge with having a content strategy is staying organized. If you don’t stay organized, even the best-laid plans will disintegrate before your eyes.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature. This sentiment isn’t limited just to TikTok.

Barriers 127

Barriers Brand Identity Branding Content 127

Contently

SEPTEMBER 6, 2016

At Denizen , they’re used to make viral videos. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. ” The core traits of these videos are also consistent with Denizen’s agency content.

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%.

Enterprise Management 309

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 309

Contently

JANUARY 20, 2023

Think customer reviews, social media posts, and photos or videos shared by loyal customers. They also created a series of videos featuring real women and girls discussing issues like gender stereotypes and self-confidence. The song quickly went viral and received over 17 million views in the first year. .

User-Generated Content 174

User-Generated Content PR Word of Mouth Viral Marketing 174

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily.

Paid Content 70

Paid Content Video Marketing Work Management Marketing Management 70

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. To have all these courses,” a sun-kissed McBroom declared from the steps of his cake-tin California home in a promotional video, “you must join now. You only have 24 hours.”

Social Media 211

Social Media Media Viral Marketing Class 211

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. We also learned that video isn’t for a select few. In many ways, 2020 was a live streaming year.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Predictive Response

APRIL 30, 2019

Launching a non-profit or building an online presence with YouTube for your higher education organization is never an easy task, especially if you are familiar with social media and how to put it to proper use. Consider the audience and demographics you want to reach with your YouTube channel. Create a Posting Schedule.

Education 40

Education Youtube Paid Search Agency Organization 40

Martech

OCTOBER 30, 2023

Utilize TikTok’s editing tools: TikTok offers a range of editing tools and effects that can enhance your videos. Regularly posting fresh and engaging content will help you build a loyal following and increase your chances of going viral. This will help you tap into the viral nature of TikTok and generate organic engagement.

Campaigns 96

Campaigns Top of Funnel Best Practices Marketing AI 96

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. Although brands are jumping on the live video bandwagon, you might still wonder if live video is really worth investing in. Where Consumers Watch Live Video.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Oktopost

APRIL 4, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Hot topics in this episode: Time management as a social team of one—how to stay organized and sane.

B2B 118

B2B Youtube Top of Funnel Verticals 118

Contently

JULY 21, 2016

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. In other words, they believe there’s a method to the madness.

Viral Marketing 60

Viral Marketing Content Internet Marketing Barriers 60

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Image credit: Teooh. Host virtual conferences, trade shows, job fairs, and more.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

TrustRadius Marketing

APRIL 6, 2021

The inclusion of video content can drive traffic, sales, and interest for almost any type of organization. Video can be self-produced or outsourced, posted to a third party, or directly on your website. Gone are the days of keyword stuffing, SEO for video relies on accessibility, audience targeting, and content optimization.

SEO 52

SEO Video Marketing Work Management Marketing Management 52

Oktopost

NOVEMBER 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

The Lead Agency

APRIL 14, 2024

Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. They’re getting more into other formats like video, and encouraging people to share insights on the platform.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. Recent data shows that video content is one of the most influential forms of marketing out there. More recently, short-form videos have taken over social media platforms.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Sprout Social

JANUARY 10, 2017

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. YouTube SEO. Write Engaging Titles.

Youtube 109

Youtube Paid Content Promotion Advertising Channels 109

Sprout Social

MARCH 8, 2023

There’s a new pressure on social media teams to not only make more videos, but to also star in them. In this article, we’re going to dive into how you can get others involved in social video, and why it matters. But first: Why you should get others involved in social video Content formats are ever-changing.

Video Marketing 90

Video Marketing Content Thought Leadership Social Media 90

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.” What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Listicles are also high-performing videos.”

Social Media 108

Social Media Media Business Viral Marketing 108

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. Like this recent video of residents interacting with the maintenance team. Within 24 hours, the posts racked up 2.9

Brand Identity 106

Brand Identity Branding Communities Viral Marketing 106

SmartBug Media

FEBRUARY 1, 2019

Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? So here’s the question: Why haven’t you dipped your toe in the water and experimented with video marketing yet? Let the video do the hard work and keep your visitors engaged.

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

Vidyard

MARCH 23, 2021

So you’ve created some videos. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. If your CEO was to suddenly ask which videos have been the most effective—which ones you should continue making—how would you answer?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Content Standard

MAY 7, 2015

When Snickers wanted to reboot its You’re Not You When You’re Hungry video marketing campaign, the brand could have looked for Hollywood talent. Instead, it tapped Jessica Harlow , a self-made style guru propelled into fame by her YouTube channel, which boasts over 587,000 subscribers. Be Consistent. Listen and Interact.

Youtube 40

Youtube Video Marketing Planning Advertising Agencies 40

Magisto

MARCH 19, 2020

For the time being, video gives us plenty of opportunities to connect – whether it’s by creating and sending each other videos, having video calls, or sharing our screen with others. Create a video from this list to send to your loved ones now. Host a live video to teach people something new. Celebrate Local.

Video Marketing 98

Video Marketing Communities Youtube Class 98

ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Payments are based on the performance of longer videos that meet certain follower and viewer requirements. The concept of being a “creator” totally dominates TikTok and TikTok marketing.

Creativity 79

Creativity Paid Search Agency Viral Marketing Lock-In 79

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest.

Effectiveness 118

Effectiveness Social Media Paid Search Agency Viral Marketing 118

Content Standard

JUNE 9, 2015

A year ago, brand video sharing and engagement on YouTube was 20 times higher than on Facebook. This year, the king of video had a month-long celebration for its 10-year anniversary , but it is no longer leading the views and engagement growth charts as Facebook has now taken the digital throne.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

Social Media 114

Social Media Stats Ideal Customer Profiles Media 114