Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. With B2B marketing, it’s all about value.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Martech

JANUARY 21, 2022

Let’s say you work in martech for a large, well-known enterprise. Ideally, you’d want to follow a structured, test-based approach for how you bring new technology into the enterprise, and you’d expect participating vendors to follow your lead in the vetting process — out of respect, if nothing else. How it works.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Vendors 106

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Starting with a template provides much needed direction so you can jump right into the work that matters. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media 108

Social Media Template Work Management Marketing Management 108

Martech

DECEMBER 14, 2021

The rise of Headless and Hybrid CMSs is revolutionizing the way content is created, managed and delivered to devices and platforms across the globe. Do we have, or can we hire, a development team to handle the Head presentation layers that may not be part of a Headless or Hybrid CMS? Does our C-suite support this type of initiative?

CMS Development 105

CMS Development Enterprise Management Work Management Marketing Management 105

Vision Edge Marketing

OCTOBER 31, 2023

Like the North Star or Southern Cross, it leads businesses to prioritize their efforts, allocate resources strategically, and chart a course toward sustainable growth and profit as found in a Bain & Company study , 81 percent of executives say market segmentation is a critical element for increasing profits.

Segmentation 196

Segmentation Lead Ranking Work Management Marketing Management 196

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. Buyer intent comes down to understanding what makes an excellent lead for your business. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Marketing Insider Group

MAY 17, 2021

Event organizers base KPIs on the goals they’re aiming to achieve. Lead generation – Increased lead generation for event sponsors. Send out your message to potential attendees using email marketing, social media promotion, a press release, direct mail, and other channels. Use multiple channels to reach out.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Vidyard

JUNE 8, 2022

You hear it within any sales organization structure: AE…SE…BDR…SDR. The sales organization structure can be complex at first glance, but once you have a better understanding of the typical roles that make up a sales organization, you’ll soon understand how they work together to build sales pipeline and keep money flowing into the business.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Scoop.it

FEBRUARY 22, 2024

But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. It’s an opportunity to showcase your organization’s values, culture, and employee experience far and wide – on your own terms. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Webbiquity

AUGUST 4, 2020

Presenting results of original research is often a strong draw. But social media, paid advertising, and influencer marketing can also play important roles. A third important element is your presenters. But social media, paid advertising, and influencer marketing can also play important roles. Is your information unique?

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

B2BMarketing.net

MAY 8, 2024

In order to understand the impact of the recently endorsed EU AI Act on B2B marketing, I’ve interviewed David Keene, CMO Europe, Wipro , and Ian Liddicoat, CTO & Head of Data Science, Adludio. We explored what marketing leaders need to consider to ensure compliance while maintaining effectiveness.

Work Management 52

Work Management Marketing Management B2B Marketing Advertising Agencies 52

Only B2B

FEBRUARY 24, 2023

Managing a B2B business is not an easy task. It requires extensive planning, execution, and analysis of various aspects, such as sales, marketing, customer support, finance, and more. While managing all these functions is essential, there are certain activities that matter the most, such as appointment setting.

Work Management 118

Work Management Marketing Management Telemarketing Paid Search Agency 118

Binary Demand

FEBRUARY 15, 2024

.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Biznology

APRIL 1, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. Managing and distributing your video library.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Biznology

MAY 23, 2018

A live feature presentation is a key component of Agile methods. But if you work in a large organization, or have stakeholders who can’t always be fully engaged, you need more. One of them is “create compelling feature presentations” – which sounds obvious, but often runs afoul of the Agile principle of minimal documentation.

Features 156

Features Work Management Deliverability Organic Leads 156

Heinz Marketing

NOVEMBER 3, 2020

By Maria Geokezas , VP of Client Services at Heinz Marketing. Managing a marketing team can be difficult. When you search for marketing management you get all sorts of information about what marketers do – the theories, tools, and frameworks used that make up the field of marketing.

Work Management 139

Work Management Marketing Management Tips Lead Ranking 139

LeanData

MAY 16, 2022

However, despite B2B providers knowing the importance of speed to lead , they are too often stuck in an old-school revenue orchestration model, one burdened with manual engagement and coordination. An integral part of that required inbound buying experience is being facilitated by automated scheduling software solutions. .

Work Management 96

Work Management Marketing Management Software Automation 96

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. Marketing this then becomes a conversation, not a sales pitch.

Work Management 110

Work Management Marketing Management Product Differentiation 110

Hubspot

JUNE 21, 2022

According to research firm Gartner , 75% of B2B sales organizations will augment their traditional sales methods with guided selling solutions by 2025 to better connect with customers and drive conversion. In this guided selling starter kit, we’ll cover the basics, including how this process works and how it can benefit your business.

Work Management 68

Work Management Marketing Management Software Tools 68

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Trade Press Services

MAY 13, 2024

B2B video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. According to Wyzowl’s Video Marketing Report , individuals watch an average of 17 hours of video content each week.

Video Marketing 75

Video Marketing B2B Marketing B2B Thought Leadership Work Management 75

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 60

ROI Marketing Attribution Cost per Acquisition Work Management 60

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. Only companies who genuinely grasp their customers’ challenges, goals, and buying journeys can tailor solutions and deliver tangible value.

Top of Funnel 109

Top of Funnel Work Management Verticals Marketing Management 109

Sharpspring

AUGUST 21, 2020

If you’ve ever kept an address book, then you’ve already been introduced to the most basic level of customer relationship management (CRM). While printed organizational products may no longer be the most efficient way to keep tabs on customer contact information, they were definitely the jumping-off point for the evolution of CRM software.

Work Management 60

Work Management Marketing Management CRM Software 60

Salesforce Marketing Cloud

JANUARY 5, 2022

This is becoming increasingly true for the way public sector organizations worldwide connect with their communities. Public sector organizations are critical to the personal and professional lives of every member of our society. This all-digital, work-from-anywhere landscape will endure, continuing far beyond the pandemic.

Organization 98

Organization Marketing AI Enterprise Management Work Management 98

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. Yet today, cloud computing is ubiquitous.

Marketing AI 107

Marketing AI Enterprise Management Work Management Marketing Management 107

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Do you have a clear understanding of who your target audience is and what they want? Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

Martech

APRIL 22, 2022

Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. In this piece, we will dive deep into the value of AI technologies in marketing. Why AI marketing matters.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Lead Liaison

FEBRUARY 14, 2023

14 Ways Show Organizers Can Increase Attendee and Exhibitor Engagement at Live, Virtual, and Hybrid Events We’ve been working with show organizers as they navigate changes in the events industry. If you’re a show organizer reading this article, you’re in the right place! Here’s the list: 1.

Organization 98

Organization Lead Liaison Trade Show Marketing Automation Services 98

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Marketing AI 128

Marketing AI Ethics Work Management Marketing Management 128

Martech

JANUARY 31, 2024

There are certain qualities all strong leaders possess, regardless of their role in the organization and the circumstances under which they lead. Effective marketing leaders also need to be masters of communication. Marketing leaders need to cultivate a vision and use it to inspire their team. This is tactical leadership.

Effectiveness 117

Effectiveness Work Management Marketing Management Planning 117

Salesforce Marketing Cloud

APRIL 9, 2024

Known facts cannot be marshaled and presented in such [a] manner as to be effective,” he wrote more than 100 years ago. Enterprise customers continue to spend mightily on big data solutions like data lakes and data warehouses. Service representatives can’t use them to resolve customer issues. How did we get here? Let’s face it.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. We regularly update our list of the top pharma event management companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. There’s less space online for ads than organic listings, so an effective SEO strategy gives you more real estate coverage. Pay-Per-Click Marketing.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 102

Resources Enterprise Management Work Management Marketing Management 102