Contently

SEPTEMBER 30, 2024

Virginia’s Consumer Data Protection Act (CDPA) and California’s Consumer Privacy Rights Act (CPRA) both empower users to opt out of data collection and sale, but California’s law goes further by establishing the California Privacy Protection Agency (CPPA) to enforce these rights.

Social Media 163

Social Media Advertising Agencies Classified Ads Media 163

Navigate the Channel

OCTOBER 15, 2024

AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries. Bonus Trend #4 – Data Privacy and Personalization As data privacy concerns grow, marketers must prioritize ethical data usage.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Contently

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. These laws have led to those ubiquitous pop-ups asking users to opt in to data collection on websites they visit. For brands, however, it means a paradigm shift. What will change for brands.

Paid Content 155

Paid Content Marketing AI Paid Search Agency Lead Ranking 155

Litmus

MARCH 8, 2024

Current state of email privacy laws To understand today’s email privacy laws, it’s helpful to start with a bit of history. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. And as technology advances, so do privacy measures.

Privacy 105

Privacy Email Marketing Marketing AI Data Hygiene 105

Convert

NOVEMBER 30, 2020

In short, the law expands user privacy rights to align with the GDPR , imposes additional duties on businesses, and establishes the first government authority dedicated to privacy implementation and enforcement in the US, the California Privacy Protection Agency (CPPA). Right to Opt-Out of Third-Party Sales.

Privacy 93

Privacy Advertising Agencies Opt-out Privacy Protection 93

Convert

SEPTEMBER 15, 2021

Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information. Opt in or opt out for processing of sensitive information. Data Protection Assessments. Accountability/Governance.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Navigate the Channel

SEPTEMBER 15, 2023

AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries. Bonus Trend #4 – Data Privacy and Personalization As data privacy concerns grow, marketers must prioritize ethical data usage.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65