KoMarketing Associates

DECEMBER 9, 2014

Originally posted in March, Ryan’s blog drove more than 15% of all organic search traffic to KoMarketing last month and it’s shaping up to be one of the most successful content assets created for the year. A few months ago, I wrote a blog post about the increasing overlap between content marketing and public relations.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

KoMarketing Associates

JULY 22, 2014

A few months ago, I wrote a blog post about the overlap between content marketing and public relations. The thing to remember about guest blogging is that it holds many benefits (beyond just links and referral traffic), not the least of which include brand exposure, increased reach, community, networking, etc.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. The High Road Agency is a full-service marketing solutions firm based in East Tennessee.

Advertising Agencies 72

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 72

Outgrow

JULY 8, 2020

They provide an all-round online marketing strategy with content at its core. Not to mention, the holistic content strategies are used across online platforms. MOI is a global B2B online marketing agency for technology brands. WEBARQ is one of the leading digital marketing agencies in Indonesia. Forwardpmx.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. Let us know! Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Webbiquity

APRIL 27, 2011

This of course is not only helpful for increasing search traffic, but also helps your site visitors, builds your credibility as an industry expert, and ultimately increases sales. Her take on which metrics are unimportant in SEO reporting is questionable (the percentage of overall site traffic driven by search isn’t important?!),

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. There I was able to sell and create more robust websites which required some marketing to drive traffic. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Smashmouth Marketing

SEPTEMBER 30, 2009

We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2. One of the speakers was Kim Albee, President of Genoo , a provider of online marketing tools. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2 One of the speakers was Kim Albee, President of Genoo , a provider of online marketing tools. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Public Relations and Special Features. Walker Mowers: How to Mow.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

The Effective Marketer

JANUARY 6, 2009

There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Zoominfo

SEPTEMBER 17, 2018

Online Marketing Made Easy. Hosted by Amy Porterfield, Online Marketing Made Easy covers a variety of important marketing topics. Here’s the iTunes rundown: How do I start an online business? Ask Amanda About Marketing. Duct Tape Marketing. Listen here. Sell more and grow faster? Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. 10 More Online Tools Every PR Pro Should Master (Part Two) by Social Media Today. The Top Free Press Release Distribution Sites by BigNews.biz. ** 5 stars.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

KoMarketing Associates

JANUARY 12, 2023

When KoMarketing made a commitment to building our own inbound marketing channel that demonstrated our expertise in the B2B digital marketing space, I’d write a blog post a week. And the lessons learned helped shape and improve our SEO content marketing success across client programs and for our own digital marketing endeavors.

Demand Generation Agencies 259

Demand Generation Agencies Paid Search Agency B2B Marketing Ad Building 259

markempa

NOVEMBER 14, 2005

By pinpointing where traffic originates and the accompanying click-stream, you have the means of tracking the path visitors are taking to your site. By pinpointing where traffic originates and the accompanying click-stream, you have the means of tracking the path visitors are taking to your site.

Lead Generation 120

Lead Generation Analytics Generation Google 120

EMagine B2B Blog

FEBRUARY 27, 2018

As I’ve watched the definition of the ambiguous word “marketing” evolve over the years I’ve been reflecting a lot lately on what the word actually means (currently). Brand, positioning, messaging, image, targeting, lead generation, events, digital, public relations, nurturing … (need I go on?). Stay in school kids, please.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. There is always a challenge for us, marketers, as we try to measure the success of our campaigns.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Buyers won’t buy from you if they can’t find you.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

MAY 18, 2010

muhammadbutt The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[2] Great idea you have there about leveraging offline assets to online. So thank you for your really insightful post.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

markempa

JUNE 7, 2005

WSJ.coms Riva Richmond writes, "While any size company can use such a strategy, small businesses may benefit most: Blogs offer little-known small businesses name recognition, and the chance to boost traffic well beyond what theyd get if they were simply offering goods and services for sale."

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

Hubspot

SEPTEMBER 26, 2013

However, by diversifying your online marketing tactics and investing in others -- like long-tail search terms, content, public relations, social media, and even paid search -- you are building your online presence and safeguarding against future ranking fluctuations. Organic search traffic volume is one option.

Lead Scoring 28

Lead Scoring Lead Ranking SEO Paid Search Agency 28

Online Marketing Institute

JULY 31, 2012

Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. We use Sitecatalyst to analyze all of the traffic coming back to our sites and what is getting them there. and the impact of those for our traffic.” Stadiums and Arenas.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 18, 2010

5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont. You can have a fancy, well branded website but without traffic it will be useless. Traffic is the lifeblood of internet marketing. Its really simple: more traffic equals more leads, and more leads equals more sales.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Convince & Convert

JULY 27, 2010

Instead, traffic here on Convince & Convert is actually UP since I went on vacation. While I did a nice job of building a growing a culture as the sole author, and I managed to put out some decent content, when we launched the blog to the next level of multiple authors and varying voices, our traffic has gone through the roof.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Online Marketing Institute

MAY 26, 2010

What was your traffic pre- and post-outreach? Mobile As marketing evolves, different ways to reach an audience evolve too. Mobile marketing is the perfect complement to social marketing. Measurement can easily be achieved when you ask: Whether you used a push SMS system to drive traffic to a mobile-friendly site?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. This tactic contributed to a nearly 50% increase in organic traffic to the blog. B2B target keyword glossaries must be more robust.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. The brochure could be made available on site and could also be made available as a PDF that ExactTarget could drive traffic to via email.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Hubspot

NOVEMBER 16, 2012

Gaines writes: " SiriusDecisions expects the inbound marketer to become a fixture in the majority of b-to-b marketing organizations in the next one to two years.". As most savvy marketers will tell you, attracting traffic and converting those visitors into leads is only half the battle. Lead Nurturing Specialist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

KoMarketing Associates

MAY 12, 2014

But, as he points out, the B2B SEO and content marketing teams can learn much from journalists/PR professionals. In fact, many would argue that public relations is content marketing – or at least a tactic in the content marketing tool belt. Enter the editorial calendar (i.e.,

PR 120

PR SEO B2B Marketing Content Marketing 120

Single Grain

JULY 6, 2023

Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others.

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

JUNE 17, 2010

Traffic to my blog. Whatever your Twitter objectives might be, I suggest you spend some time with yourself figuring out what they are, and how to measure whether you’re accomplishing your goals. I consistently look at the number and percentage of visitors to this site that come from Twitter. Followers per tweet.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

JULY 26, 2010

Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. Each of the 27,000 companies that use the service had the same goal – to share their pitch. Meaning, a brand (or person) could benefit by leveraging the crowd.

Social Media 115

Social Media SEO Marketing Websites PR 115

Online Marketing Institute

SEPTEMBER 9, 2018

There are more altruistic reasons as well, which may include sharing information/insights or creating an online community. Less altruistic reasons commonly include driving site traffic or revenue streams or to hone speaking and interviewing skills (on a personal level). Don’t forget marketing fundamentals when promoting your podcast.

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

seo.co

NOVEMBER 8, 2021

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. TopRank Marketing Blog. TopRank is a renowned online marketing consulting firm.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Online Marketing Institute

DECEMBER 23, 2010

If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products. link] Top 5 Inbound Marketing Articles to Start the Week: Blogging Motivation | Best Traffic Tips [.] 4 Tips for B2B Marketing on Facebook [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40