article thumbnail

Best Website Techniques for Greater Online Lead Generation

Hinge Marketing

In fact, our research shows that firms that generate at least 60% of their leads online grow 4x faster and are 2x as profitable as their competition that doesn’t put emphasis on online lead generation. Impact of Online Lead Generation on Growth and Profitability.

article thumbnail

B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Planning a Lead Generation Website for Your Firm

Hinge Marketing

Is your firm ready to start generating significantly more new business leads online? If so, you’ll need to develop a lead generation website — the engine that will drive your online lead generation program. A professional services lead generation website presents some unique challenges.

article thumbnail

Companies Relying on Online Lead Generation Are 2X More Profitable [Data]

Hubspot

A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Although ads might generate immediate results, you need to keep spending money in order to continue generating leads from PPC.

article thumbnail

Telemarketing vs. Digital Marketing: Which Drives Better B2B Leads?

SalesGrape

In today’s competitive business landscape, generating high-quality leads is crucial for the success of any B2B company. With the rise of digital marketing strategies, many businesses have shifted their focus towards online lead generation techniques.

article thumbnail

8 Steps to Success with Manufacturing Marketing

Oktopost

Beyond their role in the buyer organization, there is plenty you need to know and can influence your marketing. It is worthwhile to construct buyer personas for the different decision makers involved in the buying process in each organization. Create a website that generates leads. Collect and analyze potential lead data.

article thumbnail

Don’t Waste B2B Marketing Dollars on PPC

B2B Marketing Traction

Up until as late as 2005, I did think a valid strategy for a company with no presence on the web was to jump start online lead generation with PPC. But today B2B marketers are much better of investing in organic search engine optimization and great content.

PPC 100