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6 marketing automation use cases where AI can help with data quality

Martech

For martech leaders, infusing AI into core stack components like CRM and marketing automation platforms (MAPs) will increase accuracy and productivity. If you’re a Salesforce shop, and still switch to Classic vs. Lightning, that’s your empathy reminder!)

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Is Google Analytics going away? What marketers need to know

Martech

Weather-triggered targeting. CRM integration (postal address, email address, IP address). And (for enterprise-level brands), if you are using GA Premium ($150,000/year USD), I don’t know if you are losing a lot with the switch. Get the daily newsletter digital marketers rely on. Should you make the switch now?

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8 ActiveCampaign Alternatives for Small Businesses (Pricing & Features)

Optinmonster

This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign. Here’s where ActiveCampaign stands out: Send customized newsletters and messages targeted by contact’s interests. OptinMonster will then display a popup asking them to sign up for your newsletter.

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Creative Customer Retention Strategies that Really Work

BenchmarkONE

Marketing tools like an integrated CRM, along with automation, can track all the same data as the barista who writes your name on your cup from memory, and they can do it at scale. . Customer experience is so important that 60% of American customers say they’ll switch companies after two to three instances of poor service.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

ViewPoint

Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012. Look for Greater Process Integration and Alignment in 2012.

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Top Unbounce Integration Tools Your Business Needs In 2020

Outgrow

This helps in developing personalized customer journey maps by implementing actions and conditions for every trigger. Golden Gate Wine, a premier wine importer, switched from shotgun batch and blast marketing. Sisu, a real estate CRM software, wanted to increase audience engagement. Exciting, right? And, it’s here to stay.

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15 Things to Look for in your Email Marketing Software

Delivra

15 things to look for in your email newsletter software. Most email marketing software will include the most popular applications, like your CRM, WordPress, Google Analytics and Shopify. It should seamlessly scale the presentation of your email newsletter to fit the screens of smartphones, tablets, and laptops of various sizes.