Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Some companies prefer to go through a more formal RFP process with multiple agencies and a series of rounds to get to “the one,” while others prefer to keep the pool smaller with a more informal approach centered around in-depth interviews and creative thinking exercises.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Biznology

JUNE 3, 2020

I reached out to my longtime colleague and friend Roger McDonald , a seasoned sales and marketing executive and thoughtful observer of things B2B, to gather up his views on what’s going on and how we B2B marketers should be thinking. How do you see Covid-19 changing the nature of B2B sales and marketing going forward?

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

BenchmarkONE

AUGUST 10, 2022

Every marketing agency wants to be successful. Here are some tips for getting your agency seen and finding clients that will want to partner with your marketing agency. . Network Like The Pros. Professional networkers understand that getting clients is a game, one which they’re determined to win. Promote Yourself.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ideal Customer Profiles Paid Content 76

Biznology

OCTOBER 29, 2019

If you’re a B2B marketer, especially a services provider, your environment is about to be upended. I’ve written about this before, offering ideas for how marketers can cope. But I also see this development as part of a larger trend and has deep implications for how we need to be selling and marketing today.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Martech

FEBRUARY 16, 2023

We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. One outcome of this process was a shift to a more account-based marketing approach. Brand is the long game.

Paid Search Agency 109

Paid Search Agency Ads Campaigns Account Based Marketing 109

Martech

JUNE 17, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. Decide whether or not you need to engage in a formal RFI/RFP process. Get the daily newsletter digital marketers rely on.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Vendors 102

Martech

JUNE 21, 2023

As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space. Q: Before founding CabinetM in 2014, you had a career as a marketer. A: It did.

Marketing AI 97

Marketing AI RFP Work Management Thought Leadership 97

Martech

JANUARY 6, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Decide whether or not you need to engage in a formal RFI/RFP process. Do your identity capabilities apply to non-US markets?

Enterprise Management 106

Enterprise Management Work Management Marketing Management Vendors 106

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Work Management 114

Work Management B2B Marketing Marketing Management Paid Search Agency 114

Webbiquity

JULY 6, 2010

How to Write an Ad Agency RFP. Small companies don’t bother with agency RFPs (nor should they) and even mid-sized companies use them less today than in the past. A post that explains why “social media marketing is simpler than you’ve probably been led to believe. Five Big Shifts in Social Media Marketing.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

SpotMe Blog

JUNE 28, 2023

From an interactive activity feed , networking tools , chatbots, and live chat to Q&A, polls , live applause , quizzes , gamification , and more. For in-person events, like Boomset, Whova offers features like check-in, name badge creation, agenda management, attendee networking, and sponsor promotion, to name just a few.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

KoMarketing Associates

NOVEMBER 19, 2015

Business relationships rely on some of the same data points but are often distanced from targets and customers by geography, station (status in the food chain of the individual with final say-so) and decision-making protocols like RFP docs, requisition requests, and other confounding red tape. What’s The Complexion Of Your Market?

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

Jackie Walts

DECEMBER 13, 2017

The right vendors act as valued strategic partners and maximize the time of your marketing team. But if your call center, agency or marketing automation platform aren’t doing the job, is it time to make a switch? For something like marketing automation, you’ll need two platforms for a while as you ramp one down and ramp one up.

Marketing Automation Services 48

Marketing Automation Services Advertising Agencies Vendors Paid Search Agency 48

Litmus

MARCH 23, 2021

and goals for your organization and marketing team. Get our starter template in our ebook, The Marketer’s Guide to ESP Migration ?. Did you know that there are over 450 ESPs in the market today? Before you start visiting ESP websites and scheduling demos, work to outline and document the priorities. Yikes, right?)

Buy 58

Buy RFP Template Forecasting 58

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . What do you do better than everyone else?

Advertising Agencies 107

Advertising Agencies Paid Search Agency Social Media Ad Agencies 107

DiscoverOrg

AUGUST 17, 2016

During the trade show are opportunities to meet with colleagues for networking opportunities. Outbound marketing will help identify key people attending to get in front of. Call the decision maker and find out if the company is in the market for your product. . There is a downside: trade shows are expensive.

Trade Show 120

Trade Show ROI RFP Work Management 120

SpotMe Blog

JUNE 30, 2023

Use social media, email marketing, and promotional partnerships to spread the word. Or if you’re a professional services provider and strengthening network connections is a top priority for your audience, make sure there’s plenty of time for networking at your event. Host networking opportunities. Use an event app.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Vidyard

MARCH 5, 2021

Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Here are some examples of common use cases for an online video platform: Video Marketing. Contents 1.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

SpotMe Blog

FEBRUARY 2, 2022

We published a free RFP template for you. Networking and group building. Integration exist for CRM, marketing automation systems, and other event registration systems. ON24 offers integration to CRM and marketing automation solutions, and an API. RFP guide and free template. Want to start quickly? Agenda tools.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

SpotMe Blog

NOVEMBER 3, 2022

Networking. It is possible to host an online networking event. Check out our 20 tips on how to host a virtual networking event. #10 Download our event management RFP template and find the vendor that will help you reach your goals. #11 Other activities can take place online. 10 Leverage field hybrid. What does that mean?

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

nDash

APRIL 13, 2021

The Content Marketing Institute (CMI) was founded by Joe Pulizzi way back in 2007. That was long before “content marketing” became part of every marketer’s lexicon. In fact, CMI’s research indicates that the big buckets of investments for marketers in 2021 will be website enhancements (67%) and content creation (66%).

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Work Management 52

Marketing Insider Group

JULY 22, 2015

Content marketing is the key to open the door to your social selling success. Don’t See The Connection Between Content Marketing and Social Selling? I would not worry too much about that since most individuals have discreet social networks and there is very little duplication, from the customer’s vantage point.

Curation 100

Curation Sales Cycle RFP Content 100

Hubspot

SEPTEMBER 4, 2019

How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? Account-based marketing tools. RFP response management. Apps for marketing teams. Twitter -- microblogging and social networking. Mailchimp -- email and marketing automation.

Marketing Automation Services 75

Marketing Automation Services Work Management Marketing Management Advertising Agencies 75

Hubspot

AUGUST 21, 2023

In a solicited business proposal, the other organization asks for a request for proposal (RFP). If they've sent you an RFP, make sure you read it carefully, so you know exactly what they want. This one-page marketing proposal will help get your ideas across quickly and efficiently. Image Source 7.

Template 69

Template CMS Development Examples Marketing Proposals 69

Terminus

APRIL 12, 2021

And for highly technical marketers, that means new opportunities…. Whether you’re a marketer looking for these opportunities or a company offering them, my guest today knows the best place to look — because she founded it. And for marketers interested, I will say: Specialization is key right now. If you know where to find them.

Marketing AI 52

Marketing AI Demand Paid Search Agency RFP 52

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. Content marketing is the strategy that turns that content into profits. Traditional Marketing 101. An RFP is sent out to a broad swath of prospective service providers. Content Marketing—A Better Way. What is Content?

Planning 92

Planning Marketing Plans Service Content Marketing 92

SpotMe Blog

MAY 31, 2023

They’re a chance for people to come together face-to-face, interact, network, learn, and share experiences. In-person events allow for networking, relationship building, and collaboration in a way that online experiences can’t match. In-person events allow for direct face-to-face interaction and networking.

Planning 52

Planning Personalization Work Management Best Practices 52

SpotMe Blog

JULY 21, 2023

And more : Additional features may include check-in tools, networking apps, and website integrations. Detailed tracking and reports enable you to stay on top of event registrations in real time and see the impact of your marketing campaigns. Badge printing : Print professional name badges for your attendees. Reviews G2 Score: 4.5 (249

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Hinge Marketing

SEPTEMBER 1, 2014

Check out the latest edition of our LinkedIn Guide for Professional Services Executives for help getting started with the network. How to Identify Buyer Personas for Professional Services Marketing What Does Your A/E/C RFP Response Really Look Like? On LinkedIn or Google+? Social Media Strategy'

Linkedin 48

Linkedin RFP Marketing & Strategy Buyer Personas 48

Adobe Experience Cloud Blog

OCTOBER 21, 2016

Now, cloud computing is driving the creation of a network of connected machines that act as an intelligent network that can predict failures and trigger maintenance processes autonomously. The Sales and Marketing Blind Spot. What’s the way forward? Not a Campaign, But a Process.

Buying Cycle 48

Buying Cycle Buy B2B Thought Leadership Account Based Marketing 48

SnapApp

FEBRUARY 28, 2018

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do , to making less-than-exciting (cough *boring*) industries sound intriguing. Marketers today do more than just shape campaigns and figure out how to market products and brands. . Source: Forbes.com. .

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Circle Studio

SEPTEMBER 5, 2017

Through the development of proposals, interview materials, SOQs and tradeshow support, the marketing department spends a lot of its time responding to the requests of firm leaders and business development (BD) staff. Here are 4 common BD mistakes and how marketing can help remedy them. Selling before the client is ready to be sold.

Work Management 68

Work Management Marketing Management Account Based Marketing Marketing Automation Services 68

DealSignal

NOVEMBER 1, 2022

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? Make your RFP process faster and easier with our comprehensive checklist on what to ask vendors. This is the data you directly collect across your marketing tech stack. Evaluating B2B data providers?

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Vidyard

MARCH 5, 2021

Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? It can also integrate video into your email, content, and digital marketing strategies. Contents 1.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

EMagine B2B Blog

NOVEMBER 8, 2012

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. “When we needed to do a complete redesign of our site, we selected eMagine after getting responses to our RFP from 6 different companies.

RFP 40

RFP Work Management Startups Marketing Management 40

Hinge Marketing

DECEMBER 22, 2015

Traditional thinking also relegates marketing professionals to the role of support—and often to that of proposal machines. Indeed, being a marketer within the architecture, engineering, and construction (AEC) space can seem an uphill battle. Regardless of the actual author, this quote is indeed applicable to AEC marketing.

Work Management 48

Work Management Marketing Management Planning Paid Search Agency 48

EMagine B2B Blog

MARCH 5, 2013

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. We were completely fascinated with the way you drew our marketing messages right out of our group. Great people, results, speed, and value.”

RFP 40

RFP Work Management Marketing Management Startups 40