SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. An integrated marketing strategy that focuses on a key theme across all media is critical. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Biznology

SEPTEMBER 21, 2016

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary. INSPIRATION.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard and Media One Creative also incorporated video personalization technology to personalize the video for each individual viewer, bringing them right into the story in truly memorable ways. .

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Sprout Social

AUGUST 2, 2022

It comes as no surprise, then, that YouTube audiences are 17% more loyal to top influencers than they are to media companies. Brand storytelling. Brands that use storytelling well connect with their audiences around shared values and experiences. They do a few things really well when it comes to brand storytelling.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Zoominfo

JANUARY 21, 2019

6 out of 10 people prefer online video platforms like YouTube to live television. 9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Read: 9 Great Examples of B2B Brand Storytelling. Keep reading!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Spiralytics

MARCH 13, 2024

Though this is primarily a media channel, it also publishes remote report segments as vlogs. million subscribers Ivana Alawi is a well-known name in the country, being an actress, vlogger, and social media influencer. Her infectious energy, witty humor, and candid storytelling have inspired laughter and joy with every video.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Content Standard

APRIL 6, 2017

Among that group is a brand executive overseeing digital storytelling strategies for an enterprise organization. Storytelling has emerged as a way to deepen fan interest, and this narrative focus goes well beyond the on-field activity of a team. Image attribution: Sam Howzit. Too Much Content? No Such Thing.

Storytelling 50

Storytelling Broadcasting Enterprise Management Television marketing 50

Vidyard

JUNE 8, 2020

To achieve this, Vidyard partnered with leading video content agency, Media One Creative , to develop a lighthearted concept incorporating recognizable characters from How the Grinch Stole Christmas, Elf, Christmas Vacation, and Die Hard (yes, to put the argument to rest, it is a holiday movie).

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Content Standard

JUNE 24, 2016

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 58

Storytelling Content Marketing Paid Search Agency Advertising Agencies 58

Convince & Convert

NOVEMBER 12, 2014

Whoever edited this sure knows the key elements of storytelling. Is this the best piece of corporate media ever? To me, the James Hetfield video is the best piece of corporate media I’ve ever seen. It’s some of the best video and sound quality you can find on the web and on broadcast television. surround sound.

Video Marketing 153

Video Marketing Storytelling Best Practices Youtube 153

Zoominfo

JUNE 25, 2018

6 out of 10 people prefer online video platforms like YouTube to live television. Brand story videos: Brand storytelling has become increasingly important in the B2B space. Your YouTube channel is more than just a collection of videos– it’s just like any other social media platform. Build your channel.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Content Standard

SEPTEMBER 1, 2016

In the 1960s, Lost in Space captured the imaginations of families across the country through television and spin-off writing, long before the rise of digital storytelling. In fact, through these media, No Man’s Sky took on more shape than it did through its emotive ads. Understanding Context.

Storytelling 43

Storytelling Paid Search Agency Advertising Agencies Communities 43

Contently

OCTOBER 14, 2020

Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school. Instead of conventionally announcing a series of TVs, we pretended we were launching a television series, employing all the standard elements one would expect. The lessons were profound.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Please Support Our Sponsors. Listen Now .

Social Media 141

Social Media Activities Media Skype 141

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Southwest has a fairly mature setup for their social media team.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

NetLine

JULY 27, 2023

We had a chance to tap into Jacqueline’s thoughts on winning B2B marketing strategies, the convergence of media and marketing, and more in this interview: How did you get your start in marketing? Next, I moved into commercial photography and video, and television at a CBS affiliate and PBS.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Digilant

APRIL 25, 2023

This process requires careful planning and execution of ad campaigns, including the use of creative formats and storytelling techniques to stand out in a crowded marketplace. Why Ad-Supported Netflix Tiers Are a Great Opportunity for Advertisers Netflix became a juggernaut when it introduced streaming media and video on demand back in 2007.

Advertising Agencies 52

Advertising Agencies Mobile Advertising Paid Search Agency Television marketing 52

nDash

MARCH 16, 2022

Both my writing and television work have covered an array of topics, with a particular focus on issues affecting marginalised communities. I am a London & Amsterdam-based writer, journalist and passionate human rights campaigner with ten years experience making films for the BBC and Channel 4. Tony Guise.

B2B Thought Leadership 52

B2B Thought Leadership Ideal Customer Profiles Television marketing Ethics 52

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Seismic

AUGUST 31, 2020

Whether it is social media, television, online video, or email, we are living during a time when we are bombarded by a constant barrage of messages. Let’s start with the state of the market. In many ways the current environment has forced companies to accelerate their shift to digital — paving the way for interactive sales content.

Content 88

Content Buyer's Journey Touchpoints Television marketing 88

DivvyHQ

FEBRUARY 21, 2019

With social media playing such a key role in today’s content strategies, it’s helpful to think back on how the phenomenon was truly sparked. His public television show inspired and enchanted multiple generations of children, for one primary reason: Rogers knew how to connect with his audience. Charles Manson kills people.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Marketing Insider Group

JANUARY 21, 2015

Consider that, as consumers, we largely don’t answer cold calls, watch television ads, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques of any kind. Their response is to get back to what they do best: creativity, design and storytelling. So it all comes back to storytelling.

Paid Content 100

Paid Content Advertising Agencies Banner Ads Paid Search Agency 100

Zoominfo

APRIL 9, 2019

6 out of 10 people prefer online video platforms like YouTube to live television. Brand story videos: Brand storytelling has become increasingly important in the B2B space. Your YouTube channel is more than just a collection of videos– it’s just like any other social media platform. Build your channel.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

ClickZ

JANUARY 21, 2021

With AR, you can collect plenty of attention from your target audience in ways that traditional promotional tactics such as Television, billboard, and print media cannot. AR technologies for product packaging can benefit you in a number of ways: Powerful brand storytelling. AR technologies allow you to do this.

Marketing Strategy 140

Marketing Strategy Marketing & Strategy Planning Work Management 140

Martech

MARCH 6, 2023

Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? The internet has irrevocably shifted the media landscape format with major implications for advertisers. It connects advertisers with fewer people and is better suited for developing a 1:1 relationship.

Paid Search Agency 81

Paid Search Agency Ads Campaigns Cable 81

Contently

SEPTEMBER 20, 2016

The ideal writer will have experience in reporting and data-driven storytelling, and be able to complete high-quality projects under tight deadlines. The ideal brand editor has great storytelling instinct, demonstrates a keen understanding of the brand’s audience, and knows how to use content to help the brand reach its overall goals.

Ad Building 60

Ad Building Television marketing Budget Programs Content 60

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Marketing Insider Group

MAY 7, 2014

Storytelling and the battle for customer attention. And the best storyteller wins. I think the best storytellers are amazing synthesizers of all the overwhelming information and content and stories available to us. We are now seeing this trend where Red Bull Media is a thriving media company.

Paid Search Agency 100

Paid Search Agency Storytelling Marketing & Strategy Distribution 100

Content Standard

FEBRUARY 27, 2018

In fact, compelling brand storytelling can be edgy, and it can help you differentiate your brand from the competition in positive ways. For decades, Bernie & Phyl’s television commercials featured the founders and a jingle familiar to most New Englanders: “Quality, comfort and price—that’s nice!”

Brand Identity 62

Brand Identity Branding Storytelling Work Management 62

Contently

JUNE 13, 2019

Tech giants like Apple, Amazon, and Facebook have begun to reshape themselves with content, in the mold of media companies like Disney. Mainstream media companies and marketing firms are even starting to resemble each other. Look no furhter than the widespread discussion on social media that erupted when Disney bought Fox.

Content Marketing 133

Content Marketing Content Paid Search Agency Merchandising 133

Huptech Web

APRIL 14, 2023

With the rise of the internet and social media, companies must create unique digital experiences to stand out. Whether it’s a website, social media campaign, mobile app, or virtual event, a successful digital experience can make all the difference in building brand awareness and achieving business goals. What is Brand Awareness?

Ad Building 52

Ad Building Brand Identity Branding Customer Satisfaction 52

Biznology

NOVEMBER 11, 2013

Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. Who owns social media? magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

DECEMBER 12, 2013

They’re meant for YouTube and social media. Krasinski told the New York Times that this is all great because “it gives actors, writers and directors a ‘bite-size’ creative outlet in addition to longer-form content like movies and television shows.”. But there’s usually another media outlet to balance the scale.

Brand Identity 80

Brand Identity Branding Advertising Agencies Wikipedia 80

Content Standard

DECEMBER 8, 2016

After all, Millennials are tethered to their internet-powered devices and social media networks, and it makes sense that they would readily embrace digital marketing vehicles when creating their own budgets. In other words, Millennials are three times more likely than boomers to spend more than half of their media budget on digital.

Allocation 40

Allocation Planning Marketing Budget Creation Emarketing 40

Aberdeen

JUNE 19, 2019

In the Mad Men age of television advertising, messaged mattered more than timing. Unlike with traditional television advertising, “timing” your digital ads doesn’t necessarily refer to time of day. But in a cost-per-click model, you’re able to experiment with timing more media buyers could in traditional advertising.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

Content Standard

APRIL 8, 2015

According to a recent Nielsen study , 15 percent of viewers enjoyed watching TV “when social media was involved.” Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. With brands posting to Instagram an average of 9.3

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Hubspot

APRIL 9, 2019

However, Eko, an interactive storytelling platform that produces interactive shows, music videos, and branded content, has created a remixed music experience that’s arguably more entertaining than any of Two Friends’ mixes. The New Media Message | Velocity Partners. Incorporated Interactive Trailer | Syfy.

Interactive Marketing 101

Interactive Marketing Advertising Agencies Examples Paid Search Agency 101