illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. You often hear brands tout the importance of short, targeted ads. They are not.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. retail media CTV ad spend forecasted to grow nearly seven times to $5.63

Marketing AI 98

Marketing AI Advertisements Advertising Trends 98

Martech

MARCH 6, 2023

Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. This doesn’t account for cable/satellite services offering DVR functionality.)

Paid Search Agency 87

Paid Search Agency Ads Campaigns Cable 87

ClickZ

JANUARY 21, 2021

With AR, you can collect plenty of attention from your target audience in ways that traditional promotional tactics such as Television, billboard, and print media cannot. AR technologies for product packaging can benefit you in a number of ways: Powerful brand storytelling. AR technologies allow you to do this.

Marketing Strategy 140

Marketing Strategy Marketing & Strategy Planning Work Management 140

Content Standard

APRIL 8, 2015

According to a recent Nielsen study , 15 percent of viewers enjoyed watching TV “when social media was involved.” Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. With brands posting to Instagram an average of 9.3

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. For Twitter, that opportunity came at no small cost: for just 10 games, the brand paid $10 million.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Vidyard

JANUARY 30, 2014

Nonetheless, based on the popularity of streaming media sites like Netflix and Hulu, on-demand video content is certainly the way of the future. With two major brands making these big media moves in January, it’s my bet there will be many more before the year ends. But how will media from a burrito brand fare?

Brand Identity 51

Brand Identity Branding Paid Search Agency Television marketing 51