CMO spending on paid media soars at the expense of talent, tech and agencies
Sword and the Script | B2B
MAY 21, 2024
So where are CMOs spending? According to the survey: “Digital dominates a growing share of paid media spend, taking 57.1% I’m struck by the graphic of this spend (see below – they abbreviated X-axis exentuates the point). When you need results in a hurry, CMOs spend money on paid media.
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