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Tips from WIRED’s evergreen content strategy

Parse.ly

Watch Indu Chandrasekhar walk through WIRED’s evergreen content strategy on this webinar. This report will give you a quick way to identify sections, authors, and tags that have higher amounts of evergreen stories. Here’s a guide WIRED’s team put together on Aliens, and then promoted on social media.

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How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Leverage social media: Social media can give your pre-show campaigns a much-needed boost. However, it’s important that you create and stick to a strategic social media plan.

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The missing topic on b2b digital lead generation: advertising

NuSpark Consulting

Remember media plans? If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away. You need to tag all digital messages so that analytics can measure the visitors. Remember advertising? Don’t believe it. The key to lead generation is the message.

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How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

In fact, in-person events ranked highest on the list, above tactics such as webinars /webcasts (66%), case studies (66%) and whitepapers (63%) ( source ). Leverage social media: Social media can give your pre-show campaigns a much-needed boost. However, it’s important that you create and stick to a strategic social media plan.

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Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

The Facebook Success Summit Answers That Question, And A Lot More For one ridiculously low price of $297 (for now) , you get access to 22 Webinars about every facet of Facebook success. Just go to [link] The Webinars run from October 5 – October 26. Check out all the details and save 50% (only $297 for a limited time).

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The way to do this practically is to borrow a technique from social media and use tagging. Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. With this planning, it is easier to define your automation requirements.