Industrial Marketing Today
MAY 11, 2010
The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. Get the free “Step-by-Step Guide to Website (re)Design” now.
Industrial Marketing Today
MAY 5, 2010
That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold.
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Seismic
MARCH 25, 2022
There are countless studies that demonstrate the potential to increase sales through social selling. In a recent study, HubSpot found that 51% of marketers who leverage social media plan to increase their investment this year. Trim down the sales cycle.
Martech
MARCH 2, 2023
Imagine a product or service with a six-month sales cycle. Sales are driven by a healthy marketing budget with investments across the marketing funnel to drive awareness, consideration and, finally, sales. Everyone we spoke to could answer, “What is next for your marketing mix efforts?”
Pam Didner
SEPTEMBER 16, 2020
Social Media. Media Planning. Sales Enablement. Supporting Sales Based On Management Scope: As an individual contributor: The best way to start is to clearly understand your own roles and responsibilities. Content plays a big role in enabling your sales team, especially in B2B and complex sales cycles.
Stevens & Tate
MAY 29, 2020
With this position, the firm will handle media planning and buying services for the Maryland home builder. The lead nurturing program often reaches out to past on-site and online visitors to keep Bob Ward Homes top of mind during a long sales cycle. Lombard, Ill.– About The Home Builder.
Buzz Marketing for Technology
APRIL 28, 2009
Don’t think this next podcast is going to drive awareness through the roof – it might – but the goal should be to feed those that are already in your long sales cycle with more good quality content on what your company can deliver. Bottom line - this team pushed me by asking "ok but if you only had a dollar, where would you put it?"
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