Cognitive Surplus - Use Social Connectivity to Change the World.
Convince & Convert
JUNE 29, 2010
[link] [link] scottscanlon RT @jaybaer: Could we change the world if we just put down the TV remote? link] < possibly.
Generating More “Educated Leads” on a Small Budget
Industrial Marketing Today
APRIL 21, 2010
Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
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Webinars
Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power
Cracking the Code: Turning Intent Data into Go-to-Market Success
Trending Sources
Online Display Advertising, Targeting, and Capturing Leads
NuSpark Consulting
SEPTEMBER 9, 2012
You can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites that you select. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages. Promote offers, content, webinars, or free demos/trials. Interests and remarketing. Here are some examples.
Display 
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A Blogging Style to Call Your Own
Industrial Marketing Today
APRIL 28, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Web 2.0 60
60 
101 Tips from 50 Small Business Bloggers
Industrial Marketing Today
SEPTEMBER 29, 2009
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Is Content Curation an Easy Way for Content Marketers to Do More.
Industrial Marketing Today
JULY 14, 2010
Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. dbrazeal- The Old Spice Social Media Campaign by the Numbers http-tinyurlcom-2arm6m9 Achinta Mitra July 16, 2010 at 1:44 pm David, Thanks for sharing your thoughts. Heck, even MS Word kept flagging curation as a misspelled word.
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The Distribution Trap – How Innovations Become Commodities
Industrial Marketing Today
APRIL 22, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Distribution 60
60 
Social Media and B2B Marketing Do Pair Well
Industrial Marketing Today
APRIL 20, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Social Media 60
60 
The Twofold Benefit of Optimizing Marketing Content
Industrial Marketing Today
AUGUST 17, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Optimization 60
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Variety of Content is the Key in the Early Stages of the.
Industrial Marketing Today
SEPTEMBER 13, 2010
Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.
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Content Auditing and Mapping it to the Industrial Buy Cycle
Industrial Marketing Today
SEPTEMBER 3, 2010
Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Mapping content to the industrial buy cycle For this part of the article, I’m going to rely on what I learned from a webinar by GlobalSpec and Frost & Sullivan.
Buying Cycle 60
60 
Business Value of Social Networking
Industrial Marketing Today
JULY 29, 2009
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Deconstructing the Four Stages of the Industrial Buy Cycle
Industrial Marketing Today
MAY 26, 2010
Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. Get the free “Step-by-Step Guide to Website (re)Design” now.
Buying Cycle 60
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Using Content to Move Prospects Forward in the Sales Cycle
Industrial Marketing Today
MAY 5, 2010
Move them from awareness to inquiry – get the prospect to sign up for a webinar. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0
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5 Rules of Website Redesign for Engaging Engineers and Industrial.
Industrial Marketing Today
JULY 23, 2010
Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.
Rules 60
60 
Top 10 Clichés to Avoid in B2B Marketing Content
Industrial Marketing Today
MAY 18, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
The Role of B2B Marketing is Shifting from Lead Generation to.
Industrial Marketing Today
MAY 7, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Optimizing Your WordPress Business Blog
Industrial Marketing Today
AUGUST 10, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
How Relevant Marketing Content Helps B2B Branding
Industrial Marketing Today
JUNE 29, 2010
In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Get the free “Step-by-Step Guide to Website (re)Design” now.
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Social Media with Email Marketing – is it the Super Combo?
Industrial Marketing Today
JUNE 24, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Social Media 60
60 Creating Relevant B2B Marketing Content: Walk the Talk
Industrial Marketing Today
JUNE 19, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Relevance 60
60 
Focus on Content in B2B Marketing
Industrial Marketing Today
APRIL 26, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Don't Count on Marketing Automation to Solve All Your Lead.
Industrial Marketing Today
JULY 9, 2010
For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.
Industrial and B2B Customer Engagement Simplified
Industrial Marketing Today
AUGUST 3, 2010
I don’t mean to suggest that you should ignore other channels of customer engagement such as your email opens, click-throughs, landing page hits, webinar sign-ups and Contact Us forms. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
B2B 60
60 
Are You Creating Irresistible Offers with Your Email Marketing?
Industrial Marketing Today
NOVEMBER 16, 2009
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Successful Industrial Websites Require Part DiY and Part.
Industrial Marketing Today
JUNE 15, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.
Industrial Marketing Today
MAY 11, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Sales Cycle 60
60 
B2B Lead Generation Using a Business Blog
Industrial Marketing Today
SEPTEMBER 20, 2010
Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0
5 Things Industrial Marketers Must Do to Attract Engineers and.
Industrial Marketing Today
AUGUST 20, 2010
Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Get the free “Step-by-Step Guide to Website (re)Design” now.
Web 2.0 60
60 B2B Websites: To Publish Prices, Or Not To Publish…That Is The.
Industrial Marketing Today
JUNE 12, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Content Creation Made Easy
Industrial Marketing Today
AUGUST 24, 2009
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Web 2.0 60
60 
Shortening the Industrial Buy Cycle in 5 Simple Steps
Industrial Marketing Today
JUNE 8, 2010
After you register, edit your profile to add a link back to your site or a landing page to download a free white paper or register for a webinar. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.
Buying Cycle 60
60 The 6 essential rules of a website redesign – Ignore them at your.
Industrial Marketing Today
JANUARY 26, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Rules 60
60 The Disconnect Between B2B Content Marketing and Customer Engagement
Industrial Marketing Today
JULY 29, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
How to Make Your Business Blog Be All It Can Be
Industrial Marketing Today
MAY 3, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
7 “Rs” for B2B Marketing Content Planning
Industrial Marketing Today
APRIL 30, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Planning 60
60 High-Performance Email Marketing for Attracting and Engaging.
Industrial Marketing Today
OCTOBER 2, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
How to Match 10 Key Success Metrics to Your Blogging Strategy.
Convince & Convert
MARCH 4, 2010
Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Jury's still out.
Webinar Metrics 132
132 Translate Features into Benefits if You Want Your Marketing.
Industrial Marketing Today
JULY 6, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Features 60
60 
The More Things Change, The More Things Change
Convince & Convert
MAY 27, 2010
Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off.
How to Use a B2B Blog to Win Customers and Influence Prospects
Industrial Marketing Today
MAY 21, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Web 2.0 60
60 Can Industrial and B2B Marketers Learn Creative Problem Solving.
Industrial Marketing Today
JULY 20, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Creativity 60
60 Turn the Tables on Social Media with NutshellMail | Email.
Convince & Convert
FEBRUARY 19, 2010
For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results. And it’s free.
Social Media 115
115 How Lack of Marketing Content Can Derail Your Website Redesign Project
Industrial Marketing Today
JUNE 3, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
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