Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. ReTweeting. Offline events. Other networks.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Digital B2B Marketing

JUNE 14, 2011

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Buffer

MARCH 19, 2020

Pause and reconsider your social media plans (and goals). If you haven’t already, now is a time to reflect on any existing plans for the end of Q1 and heading into Q2. Many campaigns and pieces of content you had planned might be better saved for another time. Support and keep your team informed.

Social Media 98

Social Media Work Management Marketing Management Media 98

Go Beyond SEO

AUGUST 19, 2015

This will be the foundation of every campaign in your social media plan. Brainstorming Social Media Campaigns. I recommend going 6 – 12 months out with your social media plan. Quite often your business already has a base for a social media marketing plan. Email signups. New page likes/followers.

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. Here is an example of a Twitter Engagement report from Sprout Social.

Social Media 100

Social Media Budget Programs Analytics Work Management 100

Marketing Insider Group

MARCH 24, 2011

Not to be confused with the good practice of targeting content to a buyer based on their immediate need. Following the best practices of search engine marketing and SEO shows you exactly what words a customer uses when looking to solve a problem. Let me know what you think in the comments below or on Twitter , LinkedIn , or Facebook.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Buyer Personas 100

Marketing Insider Group

MARCH 24, 2011

Not to be confused with the good practice of targeting content to a buyer based on their immediate need. Following the best practices of search engine marketing and SEO shows you exactly what words a customer uses when looking to solve a problem. Let me know what you think in the comments below or on Twitter , LinkedIn , or Facebook.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Buyer Personas 100

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. The white paper also showed that business professionals are using social media more than online editorial and vendor content. Picture courtesy of Toolbox.com Trend #2: Social media usage has expanded beyond networking and job search.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Digilant

FEBRUARY 4, 2021

As digital advertisers, it’s our responsibility to stay up-to-date with these channels and implement them into our digital media plans, when applicable. . While new channels are popping up, tried and true social channels (think: Instagram, Facebook, and Twitter) continue to evolve their paid advertising and privacy features.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Convince & Convert

MARCH 10, 2015

The social media folks have their editorial calendar, your blog editor has something completely different, your community manager is planning events and Twitter Chats with something else, and your manager has a separate project calendar for all of these folks. A social media plan helps us at CoSchedule get 31.5

Best Practices 158

Best Practices Social Media Work Management Planning 158

Hinge Marketing

JUNE 20, 2019

If there’s one other evergreen fact to write about it’s this: social media platforms like LinkedIn , Twitter, Instagram and Facebook will continue to change. Our Social Media Guide for Professional Services is designed to give you everything you need to know to build a comprehensive social media strategy for your firm.

Rules 91

Rules B2B Social Media Advertising Agencies 91

KEO Marketing

JULY 28, 2016

Long before you consider the tactics you are going to use, you must set business goals when you are creating a strategic social media plan. They create accounts on various social media networks and then jump right in and begin posting. Social media networks are very different from one another.

Planning 48

Planning Social Media Marketing Plans Social Marketing 48

Digilant

FEBRUARY 4, 2021

As digital advertisers, it’s our responsibility to stay up-to-date with these channels and implement them into our digital media plans, when applicable. . While new channels are popping up, tried and true social channels (think: Instagram, Facebook, and Twitter) continue to evolve their paid advertising and privacy features.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Convince & Convert

DECEMBER 29, 2015

The social media folks have their editorial calendar, your blog editor has something completely different, your community manager is planning events and Twitter Chats with something else, and your manager has a separate project calendar for all of these folks. Create a Social Media Plan for Sharing Content.

Social Media 97

Social Media Work Management Planning Custom Publishing 97

The Point

OCTOBER 8, 2009

Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Recently I was made privy to a social media plan authored by a client’s PR agency. enhance company’s image by delivering insight to key online communities.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. Social media connectivity is digital bumper stickering. Very, very few.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

FEBRUARY 19, 2010

You run over to check your Twitter account. Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results.

Social Media 115

Social Media Media Paid Search Agency PR 115

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. He is the Founder & President of Tiecas, Inc. –

Social Networks 60

Social Networks Lead Ranking Lead Scoring Web 2.0 60

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. But, if you’re looking for an always-interesting, impactful, funny, practical book to get you excited about marketing again, you should pick up a copy of UnMarketing. Great info from both of you.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Adobe Experience Cloud Blog

APRIL 24, 2012

But it’s not just that search engines are getting into the social media game. In 2010, Twitter introduced search ads similar to Google’s AdWords, and it continues to acquire search-related companies, such as Julpan and Bagcheck. Social networks also feature search. We’re big fans of Lee. Need a reminder?

Social Media 48

Social Media Optimization SEO Social Marketing 48

Huptech Web

SEPTEMBER 2, 2022

In the age of social media, where even a teenager has their own social media account, it has become important for brands to have an active presence on the social media platforms like Instagram, Facebook, Twitter, etc. Despite this, many marketers and website owners ignore social media or put little effort into it.

Social Media 52

Social Media Paid Content Paid Search Agency Social Marketing 52

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? For example, you want to increase your social media leads, but by how much? By what date? a white paper download).

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Adobe Experience Cloud Blog

DECEMBER 21, 2010

To become successful with B2B social media, you must engage with prospects and customers from day one or they may be drawn to a competitor who does understand the value of engagement. It takes more than opening accounts on LinkedIn, Twitter or Facebook.

Social Media 48

Social Media B2B Marketing Social Marketing Planning 48

Sprout Social

SEPTEMBER 24, 2018

Best practices for your Instagram TV strategy. Remember to cross-promote your content across your other social channels too, like Facebook and Twitter, to draw as much attention back to your page as possible. As you start to embed your Instagram TV strategy into your social media plan, make sure you have some kind of schedule in place.

Verticals 104

Verticals Youtube Ad Frequency Ideal Customer Profiles 104

RebelMouse

APRIL 3, 2018

What It Means: It should come as no surprise that having a fast mobile-loading experience isn't just a best practice anymore. What Happened: Google's Danny Sullivan confirmed via Twitter to Search Engine Land that the character length of snippets — also known as meta descriptions — decreased in recent weeks.

Google 59

Google Lead Ranking SERP Lead Scoring 59

Adobe Experience Cloud Blog

AUGUST 22, 2012

Remember to do some initial content testing before you create and plan your campaign. Always pay attention to assets that have the highest download counts, and to the Facebook or Twitter conversations that have the most interactions. Take a look at a recent Mashable poll that was trending on Twitter.

Peer-to-peer 48

Peer-to-peer Campaigns Urgency Marketing Marketo 48

Industrial Marketing Today

APRIL 20, 2010

This Marketing Data and Research Presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook 50+ pages of marketing charts and graphs from original research Download the report from here. He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Adobe Experience Cloud Blog

AUGUST 9, 2012

One of the first projects that your governance board will work on is determining high-level strategic social media goals, timelines, and marketing ROI measurements. Create an abstract, or manifesto that you can share to the rest of your social media teams. Download our Social Media Template and come to your first meeting prepared!

Social Media 48

Social Media Media Marketing & Strategy Microsite 48

NuSpark Consulting

NOVEMBER 16, 2011

Related Posts: Sales Best Practices include Marketing-Sales Alignment Permission Marketing Drives White Paper Relevance Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. Here’s the download link: Pay-Per-Click for Lead Generation eBook.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Adding a Twitter field to your contact records is only a start. That means developing a messaging matrix.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

The ideal inbound marketing manager should be an analytical, socially savvy “digital native” who gets search engine optimization and has experience with social media and a strong understanding of the fundamentals of content marketing. Time management skills. familiarity with salesforce.com is a plus.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Convince & Convert

AUGUST 24, 2010

It gets spammy on Twitter with requests and DM’s, and then I see posts like this that, while the intent behind it is good (for MaW support), it could be viewed negatively. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. (See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” He is the Founder & President of Tiecas, Inc. –

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60