what-is-marketing Marketing Related Topics 
Marketing Insider Group
MARCH 25, 2024
Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.
Act-On
APRIL 10, 2024
All you know about the person sitting across from you is their name, maybe what they do for a living, and that your cousin Susan thinks you might get along. Luckily for marketers, lead scoring exists. For marketing and sales teams, that handoff is a potential minefield. Imagine going on a blind date. How does lead scoring work?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SendX
DECEMBER 14, 2023
Email marketing for bloggers. Yep, we need to talk about it because it’s so important, and yet so many bloggers are either not doing it or are doing it the wrong way.
Marketing Insider Group
APRIL 10, 2024
Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. But doing it effectively to optimize results is also the top challenge marketers face. You’ll learn….
Zoominfo
JUNE 28, 2021
Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations. Problem #2: Pushy marketing.
Marketing Insider Group
APRIL 4, 2019
Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned.
Advertiser: ZoomInfo
Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
Speaker: Dawn Colossi, CMO, FocusVision
A shift is occurring for B2B Marketers. But as a B2B Marketer, what does engagement mean? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience. In this webinar, she’ll dive into: What engagement actually is and how it impacts your pipeline.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. What’s involved in their maturity process? Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”
Marketers sink time into primary research, testing and documentation. Developing & utilizing Personas is hard work! We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy. We rely on titles, company size and industry to define personas – but there is so much more!
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved.
Speaker: Howard J. Sewell, President of Spear Marketing Group
Your Exclusive Step-by-Step Guide to the Opportunity-Based Marketing (OBM) Framework That Will Enhance the ABM Strategies Used by Your Marketing and Sales Teams. These steps encompass setting the right goals with selecting the appropriate tactics and channels however, what is the best way to get started?
Expert insights. Personalized for you.
257 
Let's personalize your content