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5 Great Email Signature Examples to Follow

SendX

The email marketing industry is set to reach $17.9 Despite these amazing statistics, many still treat their email signatures like an afterthought, which is a big mistake! On average, more than 300 billion emails are sent and received on a global scale every day. billion by 2027.

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Report: 82% of Email Marketers Use Signature to Boost Brand Awareness

KoMarketing Associates

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. About 48% do so to drive traffic to their company website, while 34% use their signature to increase lead generation.

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11 Email Signature Marketing Best Practices

SendGrid

Want to take your email signature marketing campaigns to the next level? The post 11 Email Signature Marketing Best Practices appeared first on SendGrid. Follow these tips, best practices, and examples.

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Marketing and Email Signatures: A Love Story

Convince & Convert

Let’s explore a marketer’s relationship with the corporate email signature. Like a grade school girl being chased and teased by the boys at recess, the marketer first views the signature as simply annoying. But eventually, she harnesses the potential of the email signature and falls in love. Rocky Beginnings.

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

The framework starts with your base brand story, tackles naming, nomenclature and voice and moves into content strategy and signature content including thought leadership, storytelling and content marketing. Engage with signature content opportunities. Operationalize for the digital age.

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Weekend Reading: “Creating Signature Stories ” By David Aaker

Marketing Insider Group

For the 160th episode of The Marketing Book Podcast, I interviewed David Aaaker, “The Father of Modern Branding” about his newest book, Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires. Content is king in the digital age, and stories are the key to content.

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10 Ways to Take Your Email Signature to the Next Level

Benchmark Email

When it comes to the important elements of an email, lots of brands and professionals underestimate the power of their signature. Your email signature tells your recipients who sent the message, of course, but it also lends legitimacy to your content and/or your request.