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7 Tips for Staying On Top of Your B2B Game During the Summer: Balancing Work and Fun

Heinz Marketing

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Here we are at the height of summer! Embrace the Summer Mindset for Creativity Don’t fight the summer mindset; embrace it for the opportunities it presents. The relaxed atmosphere of summer can spark creativity and fresh ideas.

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DEMAND Community AMA Recap: Sydney Sloan

Metadata

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively.

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6 Ways to Always Have Social Media Content

Navigate the Channel

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Never be short of ideas again! FAQs Why do I feel like my content ideas are repetitive? Be specific.

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Creative Side Projects Helped Me Grow and Evolve My Business—Here’s How I Make Time for Them

Buffer

My video creator platform, Sightworthy , took up all of my energy as we went through an accelerator, considered fundraising and ultimately decided to bootstrap, and grew to a profitable company working on marketing projects with the likes of Nike, Morgan Stanley, GSK, and Madewell.

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4 Strategies to Spark On-Demand Creativity

Hubspot

Back in the "Mad Men" days, only writers and artists were held accountable for driving an agency’s creativity. Individual contributors also must be able to tie their creative efforts to measurable ROI. Individual contributors also must be able to tie their creative efforts to measurable ROI. Why is creativity so important?

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What Organizational Culture Is & Why It Matters

Hubspot

As the HubSpot Culture Code states , "Culture is to recruiting as product is to marketing." On a larger scale, you might implement autonomy by allowing leaders to manage their own teams with little interference. Kindness can mean anything from being inclusive during team outings, to remaining open to new ideas during meetings.

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How Your National Brand Can Shine in a Localized Marketing Strategy

Content Standard

When your brand is national, you have scope: You can create unavoidable, unforgettable campaigns which get seeded into every market in the land, creating a consistent and strong brand voice that’s instantly recognizable. H&R Block Gives Localized Marketing Strategy a Sporting Chance. But every customer is a local customer.