Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. The B2B sales space is changing. Why is social media for sales a must-have?

Social Media 80

Social Media Top of Funnel B2B Thought Leadership Media 80

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. The pandemic of 2020 amplified this phenomenon.

B2B Sales 260

B2B Sales Top of Funnel Conversion Peer-to-peer 260

Vidyard

SEPTEMBER 22, 2021

KITCHENER, Ontario – September 22, 2021 – Vidyard , the leading video platform for businesses, today released its State of Virtual Selling Report , revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. But video is helping to curb this trend.

Response Rate 50

Response Rate Video Marketing Click Rate Public Relations 50

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Vidyard

SEPTEMBER 14, 2017

As an account-based marketing company, from the beginning we’ve been focused on personalization and obsessed with finding creative and authentic ways to reach contacts at our target accounts. Recently a sales leader asked about the ROI of video and I was surprised by the question. 37% higher click rate.

Response Rate 0

Response Rate Video Marketing Account Based Marketing Outreach 0

The Point

JANUARY 23, 2018

Many are competing in early stage markets and need to get in front of their competitors quickly before consolidation and attrition take their toll. Here’s why: * Many tech products are first of breed solutions and/or of a complexity that demands a more long-term, consultative selling process. Look, I get it.

Sales Management 253

Sales Management Sales Qualified Leads Demand Generation Agencies Lead Scoring 253

SalesIntel

MARCH 22, 2024

Have you ever found yourself repeatedly searching for “sales call tips” or “cold calling tips” online, only to be disappointed by the lack of actionable advice from real sales professionals? We have compiled insights from top sales experts in various SaaS companies across different industries and target markets.

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

SalesIntel

MARCH 22, 2024

Have you ever found yourself repeatedly searching for “sales call tips” or “cold calling tips” online, only to be disappointed by the lack of actionable advice from real sales professionals? We have compiled insights from top sales experts in various SaaS companies across different industries and target markets.

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

Hubspot

DECEMBER 14, 2021

It's a beautiful story — Aaron Ross transformed the Salesforce.com sales team without any traditional cold calling and scaled the business into a $100 million sales machine. But the truth is that most sales reps still don't have time to sit and read the best practices he developed in his award-winning book, Predictable Revenue.

Top of Funnel 77

Top of Funnel Cold Calling Lead Ranking Sales Cycle 77

Hubspot

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. It's a CRM (or Customer Relationship Management Platform). If you're in sales, this result shouldn't be a big surprise.

Enterprise Management 68

Enterprise Management Marketing Management Tools Forecasting 68

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. They keep their profiles up to date, research their prospects’ profiles before contacting or emailing, and monitor what prospective customers share in groups. Providing insights into competitors’ customer bases and prospecting strategies.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Maybe you prefer a curated sales newsletter delivered straight to your inbox each day.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. So which situations are appropriate for this type of prospecting?

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Hubspot

MARCH 11, 2024

For the last six years, I’ve been an avid user and champion of using async video in my day-to-day as a seller — well before joining Loom to lead its Sales and Customer Success teams. I’ve seen the benefit of async video messages to close deals and build prospect relationships as both a quota-carrying seller and a sales team leader.

Video Marketing 78

Video Marketing Outreach Multi-Channel Work Management 78

Inbox Insight

MAY 24, 2024

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

SalesIntel

MAY 26, 2021

In this article, we are going to help you with the 7 best B2B cold outreach tips to improve the response rate. Research on Your Target Prospects Is Must. Your prospect can become a valuable client if they realize that you have invested time to research their company before contacting them. Request Demo. Video Emailing.

Response Rate 52

Response Rate Outreach Tips Buyer Intent 52

Martech

DECEMBER 14, 2023

The B2B sales cycle is lengthy and complex. Sales isn’t easy. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster.

Sales Cycle 78

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 78

Zoominfo

JANUARY 28, 2019

Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. B2B Sales and Marketing Alignment. Sales and marketing alignment is critical to the success of the modern B2B business. Date: 2/5/19 12pm- 1pm EST. Moderator: Hila Nir ( @Hila.Nir ). Data Hygiene.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Hubspot

SEPTEMBER 19, 2023

McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Sales pros spend hours a day on manual and administrative tasks. Luckily, AI is paving the way to reduce or even eliminate the time you spend on routine sales tasks. How much time?

Marketing AI 76

Marketing AI Top of Funnel Lead Scoring Lead Ranking 76

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Your prospects are overwhelmed and busy. Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Video Sale Letter Template 5.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. Prospecting for leads is not easy – in fact, 40% of salespeople say that’s the hardest part of what they do. Once those leads are identified, they need to be brought into your sales funnel. What is sales outreach?

Outreach 62

Outreach Top of Funnel Enterprise Management Tips 62

Zoominfo

FEBRUARY 15, 2023

For many sales professionals, today’s business environment is unlike anything they’ve ever seen. Broad economic and societal shifts — amplified by the COVID-19 pandemic and continued technological disruption — are resulting in longer sales cycles, more discerning buyers, intensifying competition, and lingering uncertainty.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Lake One

NOVEMBER 24, 2020

One area of business we were especially interested in gaining some outside perspective on was sales. So, to help jumpstart your 2021 digital sales strategy, we invited some of the best and brightest in B2B sales strategies and technology for a discussion on breaking through to buyers when business environments are turned upside down.

B2B Sales 72

B2B Sales Top of Funnel Tools Marketing & Strategy 72

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Vidyard

OCTOBER 24, 2017

Sales teams at HubSpot, Terminus, League, PostBeyond and others rely on Vidyard to cut through the noise, book more meetings and accelerate deals with personalized video. Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

SmartBug Media

AUGUST 20, 2019

Are you tired of acquiring lists of potential, high-quality prospects, devising a cold emailing plan, and having no one respond? Is there any hope you can turn even one of those prospects into a customer? Make It About the Prospect—Not Yourself. Don’t Come Off Too Sales-y. Do Your Research on Your Target Prospects.

Response Rate 78

Response Rate Tips Outreach Email Marketing 78

Zoominfo

DECEMBER 5, 2017

Whether you conduct your sales outreach by phone, social media, or email—it’s undeniably an essential aspect of B2B sales. Everything from the channel you select to the language you use impacts how your prospect will respond. B2B Sales Follow Up Statistics Sales Follow Up Productivity 1. emails, 35.9 Texting 17.

Statistics 100

Statistics Cold Calling Peer-to-peer Marketing Qualified Leads 100

Valasys

FEBRUARY 27, 2019

3 of the top 5 most important goals for B2B organizations are lead generation, sales and lead nurturing, according to the 2016 Benchmarks, Budgets, and Trends report compiled by CMI. Out of the leads that get generated, 79% of it won’t convert to sales! Keys To Lead Management. Defining A Qualified Lead. Quick Lead Distribution.

Lead Ranking 49

Lead Ranking Sales Leads Top of Funnel Work Management 49

MarketJoy

JULY 10, 2018

Defining the Work of Sales Development Representatives (SDRs). By moving the leads effectively through the sales pipeline, SDRs are more towards lead generation, appointment setting and focus on prospecting. At times, the whole marketing plan can just be based on the insights from an SDR and would do better than ever.

Practices 45

Practices Best Practices Sales Qualified Leads Telemarketing 45

Vidyard

APRIL 10, 2019

Outreach joins EveryoneSocial, Reply.io, 366 Degrees, ConnectLeader, and FunnelAmplified as the latest members of Vidyard’s partner Integration Directory to integrate the Vidyard GoVideo video selling app directly into their sales engagement workflows. integration to add maximum personalization to your sales drip campaigns.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

SalesIntel

MARCH 20, 2024

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. This article will help you know the pitfalls to avoid when crafting sales email sequences.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Zoominfo

MARCH 8, 2022

While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads. Reducing the number of form fields increases response rates. Free Trial 2.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

Vidyard

OCTOBER 24, 2017

Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls. By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

FEBRUARY 15, 2022

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. The Video Mastery Awards recognize teams using video to reimagine how they market, sell, and collaborate in a digital-first world.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Free Video-for-Sales Training Tools Help Sellers Embrace Video in 2021.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

DealSignal

MAY 30, 2023

During a recent conversation about migrating from traditional inbound marketing to an ABM campaign strategy, a colleague noted that the optimal method was a hard cutover, but that this would put a serious hole in his pipeline. Since I have also seen funnel conversion rates drop over the last five to 10 years, ABM is a natural solution.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Allocation 52