Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is hard False. Be where your customers are.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Buzz Marketing for Technology

JULY 21, 2008

I heard this a lot, too, which is why Im such a fan of expertise-finders and other social networking applications, even though the first generation of such tools fall short. Technorati Profile. PKM: A Spec for Social Networking & Personal Content Management. Darwin Magazine. 4:18:42 PM trackback [].

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Webbiquity

APRIL 10, 2017

Sample review: “BrandYourself offers a great way to view and manage search engine results about yourself…Once your (social) profiles are connected, you are given a score as well as a list of suggestions on how to improve your score. ” — The Social Media Hat. ” — PR Daily. Showcase reviews: PR Daily.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Buzz Marketing for Technology

JUNE 27, 2008

He described the powerful, integrated newsfeeds and personalizable news profiles, the paintakingly populated databases, and the collaborative spaces we provided as "nice to have, not need to have". Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization. Darwin Magazine.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

He described the powerful, integrated newsfeeds and personalizable news profiles, the paintakingly populated databases, and the collaborative spaces we provided as "nice to have, not need to have". Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization. Darwin Magazine.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

WebMarketCentral

JUNE 17, 2009

LookupPage lets you create an optimized personal profile that, in most cases, will show up very highly on the major search engines, helping you to "own" valuable first-search-page real estate for your name. Find cool web-based tools for all of these purposes and more here in some of the best tools and reviews of the past year.

Tools 20

Tools Best Practices RSS Adwords 20

Webbiquity

MARCH 23, 2017

These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” 2 ) Paper.li.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

WebMarketCentral

APRIL 6, 2009

Discover Niche Social Networking by I'm Blogging That An organized plan for maximizing traffic to your blog from social media sites, from using search and monitoring to find the most relevant niche social media sites for your blog and connecting with top users through submitting content and evaluating results.

Social Media 20

Social Media Optimization Digg Web 2.0 20

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

Twitter 100

Twitter Tactics Tools Tips 100

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. And when you stick 100% to the Big 4, you miss those opportunities. link] Sheamus Quite.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

MAY 3, 2012

The thing that’s hot on my mind right now is what I blogged about today on Social Media Explorer , which is the problems with social profiling. Jeremiah Owyang wrote a really nice post last week on what social profiling will do, how it will work in the real world. Jason : Well, we could. Eric : Yep.

Social Media 114

Social Media Media Paid Search Agency Work Management 114

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Director, Marketing, Communications & PR at EndPlay, Inc.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Director, Marketing, Communications & PR at EndPlay, Inc.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

JANUARY 21, 2014

Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. To be effective, it must be integrated with SEO and PR efforts, and even executed to enhance online advertising efforts. ” 70% follow social media for business purposes – Can it be ignored?

Social Media 100

Social Media Social Marketing Tips Media 100

Webbiquity

AUGUST 28, 2012

Seuss’ 7 social media lessons by Ragan’s PR Daily. The delightful Heidi Cohen presents seven social media marketing tips in Dr. Seuss style, among them “‘Today you are you, that is truer than true. ” 9 social media hacks you need to embrace now by iMedia Connection.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Webbiquity

FEBRUARY 7, 2011

How can you “train&# your CEO to use social media productively? Should social media be under the overall purvue of marketing or PR? What will be the “next&# big issues in social media marketing? Social Media Tips, Tactics and Techniques. How are marketers really using social media?

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

JUNE 9, 2010

How Facebook’s privacy disasters will change B2B marketing - Chris Koch , May 21, 2010 Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? Social Marketing Strategy 101: Are you ready? - come at a price. Kill the white paper!” Tweet This!

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Hubspot

OCTOBER 21, 2011

In one of my previous marketing class, I had to draft up an individual profile that would be representative of a certain brand's target audience. Perhaps your audience flocks more to Facebook than Twitter, or maybe they are more concentrated in an industry-specific social network. But haven’t you heard? Now: Wrong.

Paid Content 28

Paid Content Allocation Broadcasting Class 28

Online Marketing Institute

MARCH 24, 2011

(or rather, to the masses who are “in&# the industry but work in a different area) For example fashion: I have a pretty extensive background in styling & design, but none whatsoever in PR or marketing, yet the “squeaky wheel&# fashion PR girl is undoubtedly seen as more of an expert (therefore gets the cool collab & styling opportunities) (..)

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Buzz Marketing for Technology

JUNE 27, 2008

He described the powerful, integrated newsfeeds and personalizable news profiles, the paintakingly populated databases, and the collaborative spaces we provided as "nice to have, not need to have". Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How Well Do You Know Your Social Network?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

MARCH 24, 2011

Ignoring Social Media Your posts are not going to promote themselves. Get the word out by leveraging your company’s social media accounts. Make sure all of your social profiles include a link to your blog. When you write a new post, discuss it on Twitter and Facebook.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 You don’t have to hire a PR agency to kiss the arses of the editors any more.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Here are the top items based on social signals. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? How Is PR Changing? Check for the Mentions stream under your profile.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And…even social media itself. Wondering which social network is most effective at generating b2b leads?

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

JUNE 6, 2011

Social Networking: Like Falling In Love. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? While 28% of U.S.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

JUNE 14, 2012

Just because it’s on a social network doesn’t mean it’s not advertising. How do you define success as it relates to social in the world of Billboard? You’ve got the magazine, you’ve got the website, you’ve got all kinds of other stuff you’ve got going on. It’s advertising.

Social Media 116

Social Media Work Management Advertising Agencies Paid Search Agency 116

LeadSquared

APRIL 14, 2016

If your product is slightly behavioral in nature where a certain niche audience likes you, then I think social is a better way to go. In social networks, you can do a lot of behavioral targeting. Social networks and content distribution networks like Outbrain and Taboola can help you build awareness.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Webbiquity

JANUARY 24, 2012

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. While certain aspects of social media have stabilized (e.g., How widely within an organization should social media tasks be distributed?

Social Media 100

Social Media Tips Media Best Practices 100

Content Marketing Institute

JANUARY 29, 2018

For The Big Question, Gini posts the week’s question in the Slack channels and on social networks. As a result, Nathan knew what content he needed to curate – research studies or data citing the best times to post on each major social network. To determine the commonalities Nathan put the data into a spreadsheet.

Curation 111

Curation Examples Content Paid Search Agency 111

SnapApp

DECEMBER 14, 2016

There could be a strong opportunity to break through the clutter with a consistent, valuable print magazine. to reach more people on the most popular social network that people spend the most time on. Instead of going after every social network why not find out where your target audience is? Consistently wins.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

AUGUST 16, 2010

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

APRIL 9, 2012

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. ShortStack.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. For big brands, the benefits will be in customer service, rentention, support, PR. For big brands, the benefits will be in customer service, rentention, support, PR.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

APRIL 27, 2010

Louis. &# Could Randy have said (as has EVERY other flight attendant I’ve ever witnessed) “Information about beverages and snacks is located in the US Airways magazine on the seat pocket in front of you&# (the good ones tell you the page number) – of course he could. But he didn’t. Im Jay Baer.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133