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Bottom line: companies are abusing marketing and call automation solutions and poor lists, creating a nuclear winter scenario for everyone. The list is at least 50% of the battle, usually more. List brokers vary wildly in quality. Relying solely on headcount (internal or 3 rd - party) with raw list prospecting for qualification is a bad idea. Those incentives have spurred a cottage industry of list brokers and email platforms. MORE
Marketing vendors (agencies, PR firms, consultants, list brokers - you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. This one paragraph gave me the courage, as a vendor, to structure a relationship that is still, almost 20 years later, benefiting both companies. Many of you have seen my tagline "Market with Courage!" This emerged as a saying of mine back in the 90's and has stuck ever since. MORE
Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Simplistically, there are two sources of lists – internal and external. Internal lists are primarily customer or past lead lists. For this post we will focus on outside lists. MORE
vendors today. . We were generally satisfied with the method we used to get at data quantity, where we asked vendors to provide company counts in specified sample industries and contact counts at specified sample companies. . But when it comes to data quality, we have long wished for a better method of verifying the accuracy of the company records provided by data vendors. Overall accuracy by vendor ranged from 92.9% MORE
Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). Targeting and List Selection – 50-70% of success. If not done, the customer list should be sent out to a data vendor for profiling. Do You Know the Basics? MORE
Marketing vendors (agencies, PR firms, consultants, list brokers, you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. This one paragraph gave me the courage, as a vendor, to structure a relationship that is still, almost 20 years later, benefiting both companies. Many of you have seen my tagline "Market with Courage!" This emerged as a saying of mine back in the 90's and has stuck ever since. MORE
Biznology
APRIL 6, 2016
vendors today. . We were generally satisfied with the method we used to get at data quantity, where we asked vendors to provide company counts in specified sample industries and contact counts at specified sample companies. . But when it comes to data quality, we have long wished for a better method of verifying the accuracy of the company records provided by data vendors. Overall accuracy by vendor ranged from 92.9%
Biznology
FEBRUARY 13, 2015
Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Simplistically, there are two sources of lists – internal and external. Internal lists are primarily customer or past lead lists. For this post we will focus on outside lists.
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Integrate
AUGUST 16, 2018
Bottom line: companies are abusing marketing and call automation solutions and poor lists, creating a nuclear winter scenario for everyone. The list is at least 50% of the battle, usually more. List brokers vary wildly in quality. Relying solely on headcount (internal or 3 rd - party) with raw list prospecting for qualification is a bad idea. Those incentives have spurred a cottage industry of list brokers and email platforms.
Biznology
FEBRUARY 9, 2016
Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). Targeting and List Selection – 50-70% of success. If not done, the customer list should be sent out to a data vendor for profiling. Do You Know the Basics?
Smashmouth Marketing
JANUARY 31, 2009
Marketing vendors (agencies, PR firms, consultants, list brokers, you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. This one paragraph gave me the courage, as a vendor, to structure a relationship that is still, almost 20 years later, benefiting both companies. Many of you have seen my tagline "Market with Courage!" This emerged as a saying of mine back in the 90's and has stuck ever since.
Smashmouth Marketing
JANUARY 15, 2009
Marketing vendors (agencies, PR firms, consultants, list brokers - you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. This one paragraph gave me the courage, as a vendor, to structure a relationship that is still, almost 20 years later, benefiting both companies. Many of you have seen my tagline "Market with Courage!" This emerged as a saying of mine back in the 90's and has stuck ever since.
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