article thumbnail

20 public relations stats to know for better communications outcomes in 2022

Sprout Social

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. To help you keep up, let’s discuss the current environment for public relations professionals. Public relations through a new lens.

article thumbnail

3 Ways to Better Integrate B2B Public Relations Into Your Marketing

Schubert B2B

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for your clients. B2B public relations may seem like its own isolated or separate branch of marketing communications.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top medical communications companies: Choosing the best for events

SpotMe Blog

Use of leading life science event technology – The best MedComms agencies use fully compliant event technology that integrates with pharma CRM events management software like Veeva so that you can enrich CRM records with deep event engagement data to drive your next best action.

article thumbnail

Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. People have lots of choices.

article thumbnail

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Slides can be seen below. Good question! You can follow any responses to this entry through the RSS 2.0

article thumbnail

Media Insights: Interview With Freelance Journalist George Lawton

Walker Sands

” Then later, when I’m working on a story about open source security policy for example, I might look to see who has pitched me about software bill of materials, which is the keyword in that particular realm. I rarely look at Twitter or LinkedIn. From there, I would reach out to the people that sound good. Oh, never.

Media 52
article thumbnail

How to find a fractional CMO for your business

The Marketing Blender

This can be helpful for companies who don’t know what to look for in marketing professionals or how to analyze marketing-related job performance. This can include software and freelance services. Public relations. How to optimize your B2B LinkedIn profile. Website development and maintenance. Google advertising.

CMO 98