SalesGrape

DECEMBER 3, 2023

Navigating the NHS Market: Telemarketing Tips for Healthcare Lead Success Understanding the NHS Market: A Primer for Healthcare Telemarketers The National Health Service (NHS) in the UK is a complex and highly regulated market, making it crucial for healthcare telemarketers to have a solid understanding of its intricacies.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

KoMarketing Associates

APRIL 9, 2019

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Only 46% said it was lead quantity. Facebook Ads Library.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Oktopost

SEPTEMBER 22, 2022

It has been famously said that no lead should ever be left behind. With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them? Keep binging Radically Transparent! Episode Summary. Additional Resources.

Eloqua 174

Eloqua Lead Ranking Transparency Marketo 174

Marketing Insider Group

MARCH 4, 2024

They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. Consequently, their movement through your sales pipeline can be more customized, leading to higher conversions and loyalty. When the influencer mentions your company, the mention sounds organic.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Webbiquity

OCTOBER 1, 2019

However, 55% of content marketing teams are small and often have just one person creating content for an entire organization. Without a solid lead generation strategy, companies don’t have enough raw leads to convert into sales opportunities to meet revenue and growth objectives. Match your lead magnets to blog posts.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 211

KoMarketing Associates

APRIL 6, 2022

McKinsey and Company recently published a report titled, “The New B2B Growth Equation,” and research indicated organizations that personalized marketing and sales initiatives more closely to the individual customer were likely to have gained market share in 2021. This was through tactics, such as direct one-on-one communication.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

seo.co

APRIL 19, 2023

When the SEO Industry is Growing, But Your SEO Business Isn’t… As an industry that continues to grow, organic search is also extremely competitive. Cold emailing : Identify potential SEO leads and reach out to them through email, highlighting the benefits of SEO and how it can improve their business. Link building.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Oktopost

APRIL 6, 2023

In the B2B world, social listening is an essential practice for B2B organizations that want to create an effective B2B social strategy. Joining the Radically Transparent podcast is Sarah Emmott, Head of Brand for Work Management by Atlassian , one of Fast Company’s “Most Innovative Companies in the Workplace”.

Marketing & Strategy 118

Marketing & Strategy Transparency Budget Programs Paid Search Agency 118

Oktopost

APRIL 28, 2022

Lee Odden, CEO & Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”. Throughout the entire episode, Lee drops his best tips on how B2B organizations can work with influencers, and how to lead a successful influencer marketing campaign.

B2B Thought Leadership 174

B2B Thought Leadership Transparency Advertising Agencies Paid Search Agency 174

SmartBrief - Marketing

MARCH 19, 2024

These consumers demand transparency and authenticity from brands. For brands seeking longevity and relevance in a crowded marketplace, ethical marketing is not just desirable but necessary due to the increasing demand for transparency and authenticity. A key component of ethical marketing is commitment to trust and authenticity.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Marketing Insider Group

JULY 8, 2020

Be transparent about any flaws in your products and services. And I’d definitely agree with Heath that a mindset transformation – and I’d add, a marketing transformation – is well overdue within most organizations. Lead with Transparency. Transparency builds trust in your company – every bit as much as your expertise.

Work Management 339

Work Management Marketing Management Content Marketing Content 339

Oktopost

FEBRUARY 2, 2022

She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads and so much more!! Radically Transparent is a podcast geared towards the modern-day B2B marketer. It’ll take you less than a minute and it’ll help us spread the word about Radically Transparent. Episode Summary.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Content marketing costs 62 percent less than traditional marketing and generates three times more leads. Are Organizations Measuring Performance? Lead Generation Metrics.

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

Oktopost

OCTOBER 27, 2021

Listen to the podcast: For more thought leadership on marketing and sales alignment, check out our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Radically Transparent is a podcast geared towards the modern-day B2B marketer. VP of Sales, Jason Stone, of Oktopost takes the hot seat. Catch all episodes here.

B2B Thought Leadership 62

B2B Thought Leadership Transparency Thought Leadership Leads 62

Marketing Insider Group

DECEMBER 28, 2020

Having the right MarTech stack is imperative for the modern marketing organization. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. It delivers transparency and visibility to all efforts, ensuring your content strategy stays on track. What Is MarTech?

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Webbiquity

MARCH 31, 2022

Additionally, you may consider organizing a webinar or masterclass together with an influencer whose audience you want to reach. Once you’ve identified your target accounts, everyone across your organization can work together toward converting them. The key is to focus on speed, transparency, and expertise.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

NetLine

JUNE 21, 2022

Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged. . Let’s establish what lead nurturing is and why staggering your initial follow-up message is crucial to your success. What is B2B Lead Nurturing? How to Know When to Follow Up With Your Leads. Construction.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Oktopost

NOVEMBER 16, 2022

In this episode of the Radically Transparent podcast, Kelly Pronek, Vice President of Marketing at PriceFX , and Daniel Kushner, CEO of Oktopost , examine how to best retain top talent at a time when there is more demand than supply. Watch the recording: Subscribe to the Radically Transparent Podcast: We’re on Apple Podcasts.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Oktopost

MAY 11, 2022

As a young person in technology, we often believe the product creates the value of an organization. He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Oktopost

SEPTEMBER 15, 2022

How do you mobilize an entire organization to market for your brand? However, without marketing leading an employee advocacy initiative, and truly understanding the type of persona that defines your organization, you most likely will fail. How to mobilize an entire organization to be marketing for your brand.

B2B Thought Leadership 117

B2B Thought Leadership Transparency Buyer Personas Thought Leadership 117

Martech

OCTOBER 10, 2023

Governance in the context of customer journey operations refers to the set of policies, procedures, and controls that an organization establishes to ensure effective and efficient management of its marketing efforts towards customer journey orchestration. Increased transparency. Here are some other benefits: Improved efficiency.

Customer Satisfaction 114

Customer Satisfaction Enterprise Management Work Management Multi-Channel 114

Content Standard

DECEMBER 22, 2017

The coming year promises to be a big one for transparency and updates in the social space, hopefully stemming the flow of future political incursion and audience misdirection. Furthermore, political ads will now be specifically labeled, with transparency data one click away for anyone viewing the ad. The Implications for Marketers.

Transparency 106

Transparency Social Media Social Marketing Media 106

Oktopost

SEPTEMBER 22, 2021

Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Darrell is also a lead instructor at the Martech Alliance where he launched the first professional certification for Martech and marketing operations. Stay in the Loop.

B2B Thought Leadership 123

B2B Thought Leadership Transparency Thought Leadership Paid Search Agency 123

Adobe Experience Cloud Blog

NOVEMBER 6, 2018

It’s important to follow through on leads. Upon receiving a new lead, it should be categorized, accessible, and tracked for the most relevant ongoing marketing campaigns. We know that lead management is defined as the process by which marketing acquires, evaluates, nurtures, and hands off leads to the sales team.

Lead Ranking 134

Lead Ranking Lead Scoring Marketing Qualified Leads Practices 134

Oktopost

NOVEMBER 10, 2021

Listen to the podcast: For more discussion on leadership and trust check out more episodes of our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Eric works with other members of the executive team to lead the company’s vision and product strategy. Eric Hanson, CMO of Fuze takes the hot seat. Meet Eric Hanson.

CMO 118

CMO Demand Generation Agencies Transparency Advertising Agencies 118

Oktopost

DECEMBER 1, 2022

Many organizations are shifting their social strategies across different networks to focus on becoming “professional trolls” in order to gain momentum and even go viral. He now works for Media.Monks , a global marketing and technology company that works with some of the world’s leading brands, helping them to win the decade.

Social Media 114

Social Media Media Transparency Viral Marketing 114

Televerde

APRIL 24, 2024

It’s an inspiring morning in support of an excellent organization, and this year, the keynote speaker will be business magnate and BSA CEO, Roger Krone. I can see Scouting’s effects in almost everything I do today: helping others, social impact, and leading with empathy. Demonstrate the behavior you want to see.

Peer-to-peer 98

Peer-to-peer Business Ethics Communities 98

Oktopost

JUNE 2, 2022

She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Twitter 125

Twitter Product Planning Transparency 125

Oktopost

JULY 22, 2021

Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. He is responsible for leading the strategy and execution for traditional marketing, product marketing, communications and lead generation initiatives in the region.

Lead Scoring 118

Lead Scoring Lead Ranking B2B Thought Leadership Transparency 118

Content Standard

MAY 23, 2018

Organizations also need tools for managing their current influencers and identifying an optimal mix of influencers to maximize campaign spend. Healthcare organizations are seeking to use blockchain in digital medical records, improving security and records management. But first, there are more hurdles to clear.

Transparency 57

Transparency Work Management Marketing Management Click Fraud 57

Salesforce Marketing Cloud

JANUARY 9, 2023

A successful ESG strategy includes many environmental, social, and governance initiatives across an organization. Reducing emissions should be one important part of every comprehensive ESG strategy, and the communications industry can play a leading role in global decarbonization. Put sustainability at the core of your organization.

Lead Scoring 98

Lead Scoring Lead Ranking Work Management Leads 98

Martech

APRIL 9, 2024

When managed well, DAM removes the content silos in your organization to provide a more meaningful sales, communications and marketing operation process and hence, a better customer experience. Taxonomy is vital in recognizing the organization’s vocabulary and enhancing the search process.

Digital Asset Management 91

Digital Asset Management Industry CMS Transparency Work Management 91

Biznology

APRIL 10, 2020

And if you don’t know, be transparent. “A Time to Lead with Purpose and Humanity. This crisis gives business leaders the opportunity to lead from the front… Leaders should be asking themselves: Are you spending enough time taking care of yourself…so that you can be the best version of yourself leading others?

Lead Scoring 197

Lead Scoring Lead Ranking Thought Leadership Leads 197

LeanData

MARCH 14, 2023

A common refrain is being heard from revenue teams across the B2B space — Where have all the inbound leads gone? If an organization creates the right type of valued content and custom, personalized experiences, site visitors — and, in time, prospective customers — flock to them. It’s becoming a topic of great importance.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Televerde

APRIL 19, 2021

The goal of every business is the same: to generate leads and increase revenue. A lead to revenue model helps to ensure you’re building revenue through customer lifecycle marketing. This helps you maximize your organization’s income. Lead to revenue management is essential to the overall success of your company.

Lead Ranking 75

Lead Ranking Sales Qualified Leads Lead Scoring Leads 75

PureB2B

SEPTEMBER 23, 2020

Sales and Marketing are two pieces of the over-arching revenue powerhouse within all organizations. So, that being said, how can marketing make sure sales get’s the leads they want to work? How many times have you been told, “the leads aren’t qualified enough” or, “none of the leads are converting”?

Sales Qualified Leads 62

Sales Qualified Leads Top of Funnel High Quality Lead Lead Ranking 62