Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

MarketJoy

JULY 17, 2020

Moreover, at the moment, missing events that you have planned and budgeted for might seem as if you are missing a whole bunch of leads. So how can you conduct B2B lead generation to replace a cancelled event? Here are a few things you can do to stay on top of your lead generation goals. It is time to adapt to the crisis.

Trade Show 59

Trade Show Lead Generation Conference Lead Scoring 59

SmartBug Media

MAY 20, 2020

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Other people’s audiences.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

The Point

NOVEMBER 14, 2014

The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

Trade Show 100

Trade Show Traffic Demand Creativity 100

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

DiscoverOrg

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive. The solution for this is doing your homework well before the show.

Trade Show 120

Trade Show ROI RFP Work Management 120

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Vision Edge Marketing

DECEMBER 13, 2022

Ideally, these funds are used to support the implementation of the strategies and plans necessary to achieve the expected business results. Each function then distributes its “piece of the pie” among the various programs it will execute in support of the strategies, priorities, and targets. Yes, I Want My Growth Idea.

Budget Programs 211

Budget Programs Allocation Trade Show Marketing Budget 211

Tiecas

MARCH 21, 2024

Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

6sense

OCTOBER 1, 2021

They prefer the wink at the trade show booth or the telling statement in the sales call to the obfuscation of the internet. . As all that was happening, the marketing automation programs that captured inbound leads when web visitors completed forms began to assign point values based on content visitors consumed. Smart, right?

Account Based Marketing 62

Account Based Marketing Lead Ranking ABM Webinar Metrics 62

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. That could well continue to raise the stakes on the quality of webinars and virtual events. Webinar and virtual event use has grown considerably. Try our services.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Trade Press Services

MAY 13, 2024

10 Types of B2B Marketing Videos Like with all other marketing initiatives, there is no one-size-fits-all strategy to make video a powerful asset. When developing your B2B marketing video strategy , here are some common types to consider: 1. Live streaming videos allow audiences to attend programs when they can’t be there in person.

Video Marketing 78

Video Marketing B2B Marketing B2B Thought Leadership Work Management 78

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

The Marketing Blender

DECEMBER 20, 2023

The Resurgence of Traditional Tactics: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role. Maximizing the impact of trade shows involves strategic planning, early engagement, and post-event follow-up.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

LeadSquared

MAY 2, 2017

B2B lead generation is easier said than done. So how do you convert them into leads that you can nurture? So how do you convert them into leads that you can nurture? Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

B2B lead generation is easier said than done. So how do you convert them into leads that you can nurture? So how do you convert them into leads that you can nurture? Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

Sword and the Script | B2B

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

Valasys

APRIL 22, 2024

The ability to generate quality leads is paramount for sustainable growth and success. Businesses are constantly seeking innovative ways to harvest leads efficiently and effectively. From traditional methods to cutting-edge technologies, let’s explore a variety of lead harvesting methods that can propel your business forward.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Content Standard

JUNE 26, 2020

In January, multiple outlets published articles discussing whether 2020 would signal the end of the webinar. The content marketing webinar is beginning to receive significant chunks of budget once reserved for live events, such as trade shows and conferences. But here’s the thing: Webinars still work.

Webinar Metrics 82

Webinar Metrics Content Marketing Planning Content 82

Conversica

OCTOBER 30, 2019

Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers. It’s clear that events, trade shows and conferences are big spends for businesses. This AI-driven strategy accomplishes three objectives: It identifies the most appropriate targets to go after.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

Square 2 Marketing

MAY 28, 2020

How To Replace The Lead Generation You Were Expecting From Live Events. I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?”. I’m not trying to scare anyone.

Trade Show 76

Trade Show Event Marketing Conference Lead Generation 76

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Live vs.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

B2B Marketing Traction

APRIL 23, 2012

You see, what most businesses do is just show up. Trade shows are hard! When they get home and back to the office, their family needs attention, and they are playing catch-up with work meetings, phone calls and emails. To add insult to injury, everyone is too busy to follow up with the trade show leads.

Trade Show 100

Trade Show Spending ROI Webinar Metrics 100

Leadspace

MAY 26, 2020

Event marketing is one of the go-to methods B2B companies use for lead generation. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . This is a severe disruption to potential lead gen efforts. Watch the webinar: The Secret to Customer Obsessed Marketing Ops to learn more.

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

The Point

MARCH 18, 2020

Even then, we’re having many conversations on how clients should approach demand generation strategy in the coming weeks. Think carefully about whether your audience will be there to receive your package. Consider shifting net new investment to inbound strategies: SEM, paid social, content syndication.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

Trade Press Services

APRIL 29, 2024

Become a guest, panelist, or speaker on webinars and podcasts. Professional audiences love learning in a conversation-style environment. This makes webinars and podcasts especially valuable for sharing thought leadership. Attend and present at relevant conferences, trade shows, workshops, and summits.

B2B Thought Leadership 76

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 76

B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. View Skyline’s webinar here or view the slideshow itself. It turns out YouTube is great for all phases of trade show promotion. Create a LinkedIn Group for the show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Sage Marketing

SEPTEMBER 2, 2020

One of our SaaS clients was hit the hardest, with almost a quarter of their leads coming from trade shows, conferences, and face-to-face meetings in 2019. over the last five months, we were able to implement B2B lead generation strategies that generated a higher goal conversion rate than the previous year during the same period.

Paid Content 98

Paid Content Cost per Lead Webinar Metrics Startups 98

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

Contify

AUGUST 25, 2020

This complimentary webinar is scheduled from 11 AM to 12 PM ET on Wednesday, 16 September 2020. This requires that organizations make decisions that are informed by secondary data, and targeted primary research. To register for this upcoming webinar, please click here.

Webinar Metrics 64

Webinar Metrics Advertising Agencies Enterprise Management Work Management 64

Hinge Marketing

DECEMBER 16, 2020

Lead generation is already a challenging task. Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. How do marketers, BD staff, or sales teams, generate the number of leads they need to grow their firms or companies?

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Contify

SEPTEMBER 24, 2020

The webinar was hosted by Contify, a leading competitive intelligence company. The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.

Webinar Metrics 52

Webinar Metrics Research Marketing Management Optimization 52

Marketing Insider Group

MAY 18, 2020

By executing a thought leadership strategy, you can gain credibility and showcase your expertise. We decided to compile some of the most important thought leadership best practices from recent research and surveys. Your organization can benefit from using thought leadership, including boosting traffic and lead generation efforts.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355