LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. Businesses invest heavily in lead generation and enrichment. . What this survey uncovered is that the problem is not unique.

Lead Management 40

Lead Management Enterprise Management Customer Surveys Work Management 40

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. They are vastly more likely than average to have a system in place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Chris Koch

OCTOBER 22, 2010

We should care more about lead management automation in B2B marketing. ITSMA’s annual survey of IT buyers found that this year, for the first time, a majority of buyers in the US—and 75% when you include other countries—are using social media in the purchasing process—especially the younger ones. It just won’t scale.

Lead Management 100

Lead Management Marketing Management Automation Marketing Automation Services 100

KoMarketing Associates

MAY 1, 2013

To help you measure your company’s content marketing initiatives and compare your efforts against those of the survey participants, KoMarketing Associates has put together a comprehensive guide to the report findings. Nearly all (99%) of software marketers surveyed are now using content marketing, according to report findings.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Adobe Experience Cloud Blog

JULY 29, 2011

by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The chart below shows how funds were allocated for 2011 among companies surveyed. Also, although marketing budgets have increased slightly over last year, allocation of funds to lead generation programs has not increased.

Lead Management 48

Lead Management Allocation Lead Scoring Lead Ranking 48

The Point

JUNE 16, 2009

According to a recent industry survey by Demand Gen Report , fewer than 10 percent of marketing executives who responded have automated lead nurturing strategies and processes in place. Furthermore, only 15% of those same respondents planned to deploy or expand their lead management initiatives in 2009.

Lead Management 100

Lead Management Leads Lead Marketing Qualified Leads 100

LeanData

APRIL 11, 2017

The state of lead management. . . LeanData conducted a first-of-its-kind survey, The State of Lead Management , to learn more about how businesses are managing their lead processes. Another key survey finding is that the state of the sales and marketing union isn’t looking so great, either.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

LeanData

APRIL 11, 2017

The state of lead management.?.?. LeanData conducted a first-of-its-kind survey, The State of Lead Management , to learn more about how businesses are managing their lead processes. At TOPO, we have had scores of organizations report finding immediate upside just by fixing their lead routing issues.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

LeanData

APRIL 11, 2017

The state of lead management. . . LeanData conducted a first-of-its-kind survey, The State of Lead Management , to learn more about how businesses are managing their lead processes. At TOPO, we have had scores of organizations report finding immediate upside just by fixing their lead routing issues.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

The Point

JUNE 5, 2018

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Read more about the survey results on Lori’s blog.). for lead management to 3.35

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements. How has it been for you?

Enterprise Management 111

Enterprise Management Sales Qualified Leads API Hubspot 111

Customer Experience Matrix

APRIL 20, 2010

Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors. Events and trade shows actually rank below all of these.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Martech

JUNE 24, 2022

Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. ” And then we got the results of our 2022 MarTech Career and Salary Survey. ” And then we got the results of our 2022 MarTech Career and Salary Survey.

Work Management 112

Work Management Advertising Agencies Digital Transformation Customer Surveys 112

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. Thanks to the many people who 'retweeted' the request). .

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

MAY 5, 2009

Summary: My survey of demand generation deployments found that some companies deploy many features immediately, while others take two or three months to reach the same stage. Tags: system deployment low cost marketing software demand generation marketing automation lead management raab survey demand generation.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Customer Experience Matrix

APRIL 21, 2009

Click here to take survey. Click here to take survey. Tags: system implementation demand generation marketing automation lead management. Update - 4/23/09: I have some preliminary results, but would still like more responses. One result of interest: how quickly people deploy the features they eventually use. Not so much.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Martech

JANUARY 9, 2023

MAPs were replaced by 23% of the respondents to our MarTech Replacement Survey in 2022, similarly to the 23% that reported replacing MAPs in 2021. Dig deeper: MarTech Replacement Survey. However, many platforms offer an evolving range of email marketing features, including advanced lead management, ABM tools and predictive analytics.

Marketing Automation Services 131

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 131

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. Not in the least, according to a recent UK survey , which reported, amongst other findings, that just 2% of B2B marketers use marketing automation to its full capacity.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Lead Liaison

JANUARY 3, 2023

Having said that, we’ve seen a tendency to ask a lot of survey questions. . A while back, we had a partner who was switching from paper lead capture forms to digital lead capture. They copied the paper form which included 20 survey questions. They left their event with only three new leads from the app.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Customer Experience Matrix

APRIL 28, 2009

Summary : a small survey of demand generation users shows that more than half deployed basic demand generation features within one week , and about 75% within one month. Yesterday’s post described the responders to my online survey on demand generation implementation. lead transfer to CRM 18 5 8 0 2 2 35 0.94 Web page survey 0.14

Demand Generation 120

Demand Generation User-Generated Content Customer Surveys Lead Scoring 120

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

The Point

JUNE 29, 2015

A recent industry survey by Spear Marketing Group suggests: no. To download a copy of the complete survey report, including detailed results along with expert analysis, visit the Spear Website. Are most B2B companies getting maximum value from their investment in marketing automation? Click on the infographic below to view full size.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

The Point

JULY 1, 2019

Last week, the folks at Demand Gen Report released their “ 2019 B2B Buyers Survey Report ,” and one of their key findings, supported by multiple data points, was this: “Buyers are accelerating the time to engage with sales reps so they can make decisions as quickly – or as slowly – as desired.”. Sales Alerts.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

Hinge Marketing

MAY 4, 2022

A Report For The Professional Services , that percentage rises to 30% when you look at those surveyed who quit or switched jobs in the past year. The Navigating The Mid-Career Talent Crisis research surveyed more than 284 professionals currently working in the professional services industry. About The New Research Study.

Lead Scoring 158

Lead Scoring Lead Ranking Thought Leadership Work Management 158

Martech

APRIL 14, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. And then somebody said, ‘Well, there’s this lead management thing called Salesforce.’ Q: Our survey found that women in marketing technology earn an average 24% less than men.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Consulting 100

Hubspot

NOVEMBER 22, 2023

But, we promise that none of our survey respondents were persuaded by us to say this. Trends Researcher, Max Iskiev anonymously surveyed 1,477 global sales professionals across B2B and B2C industries to unearth the sales trends, opportunities, strategies, and pain points that could impact businesses in the coming year.

Enterprise Management 63

Enterprise Management Marketing Management Tools Forecasting 63

Marketing Insider Group

AUGUST 14, 2017

Have you intentionally managed and optimized your sales lead routing and assignment process? LeadData’s new report, The State of Lead Management, based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads […]. Let me explain.

Marketing Qualified Leads 147

Marketing Qualified Leads Leads Lead B2B Sales 147

Zoominfo

JULY 5, 2022

Disjointed routing point solutions aren’t designed with data maintenance in mind, leading to costly bottlenecks in your lead management systems. To stay competitive in today’s market, companies require an end-to-end data lifecycle management solution that enables automated record assignment. They become reality.

Work Management 130

Work Management Marketing Analytics Tools Lead Scoring Lead Ranking 130

Lead Liaison

NOVEMBER 29, 2022

Session Surveys. Although, most organizers miss out on the opportunity to collect data, feedback, and further engage attendees with the use of surveys or polls. Surveys or polls can be displayed using a branded QR code at the beginning or end of a session – or even somewhere in between. We can help!

Work Management 95

Work Management Marketing Management Creativity Organization 95

KoMarketing Associates

MAY 17, 2017

About 61 percent of managers thought their existing strategy was efficient. Out of all of the marketers surveyed, nearly half (44 percent) also said that their marketing team was generally aligned with sales, and 22 percent said they were tightly aligned. The “State of Lead Management” survey from LeanData recently found that 41.1

Marketing Report 120

Marketing Report Marketing & Strategy Marketing Strategy Effectiveness 120

Zoominfo

JULY 12, 2022

In a recent survey, Deloitte found that more than half of marketing professionals name finding the right data as their biggest challenge. This makes enrichment one of the most important components of your lead management strategy. Routing with poor-quality data severely disrupts your whole GTM engine. The results?

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel High Quality Lead Lead Scoring 130

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 Mac McIntosh, Business-to-Business Sales Lead Expert, presented 10 Best Practices for Lead Generation and Pipeline Acceleration during this lead management event. virtual event.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Act-On

APRIL 10, 2024

Busy sales reps aren’t going to prioritize marketing-”qualified” leads if you’re actually sending them marketing-”questionable” leads. With lead scoring, the sales team can have confidence that marketing is handing over leads who are relevant and ready for a conversation.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

ANNUITAS

MARCH 8, 2022

And while a majority of companies see the value of chat ( a recent report by Drift found that 74% of its survey respondents were planning to add a chat solution to their marketing strategy) unfortunately, most companies aren’t maximizing their investment. Unsure if you’re personalizing the conversation?

Marketing Automation Services 130

Marketing Automation Services Lead Ranking Tools Top of Funnel 130

Stevens & Tate

APRIL 18, 2024

Lead Management : The use of automation software in lead management allows senior living communities to capture and store detailed information about each prospect, from initial inquiry through to move-in.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Lead Liaison

APRIL 6, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Automatically send leads into your CRM or marketing automation platform.

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Lead Liaison Marketing Analytics Tools Paid Search Agency Trade Show 62