These Tech Tips Will Boost Event Lead Capture Success!

Lead Liaison

Welcome to part two of our series on how you and your team can get the most out of your trade show experience, optimize lead capture and enjoy a high level of customer lifetime value from these leads. Rethinking Your Lead Capture Form.

The Anatomy of a Great Event Lead Capture Form

Lead Liaison

When exhibiting at a trade show or other marketing event, your lead capture form drives success. But without an effective and efficient event lead capture form, you’ll inevitably fall behind. That’s why we wanted to provide an outline of a great event lead capture form.

Creative Uses for Lead Capture

Lead Liaison

Businesses can use Lead Liaison’s GoExhibit!™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. If you’re using an event lead management solution like ours, this article will help you explore the other ways you can use the system and/or mobile app to capture leads. We’ve rounded up seven creative uses for event lead capture using our system. Everyday Lead Capture. Lead Kiosks.

Questions to Ask Trade Show Organizers When Using An Independent Lead Capture Solution

Lead Liaison

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. Who is the lead retrieval provider? First, ask the show’s management who is providing lead retrieval.

Introduction to Lead Management

B2B Lead Generation

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. Lack of lead management impacts lead conversion and ROI.

Lead Capture Provider Lead Liaison Announces Attendance at HCEAConnect 2019

Lead Liaison

Dallas, Texas – This week, lead capture provider Lead Liaison, announces their plans to exhibit at the Healthcare Convention & Exhibitors Association’s annual convention, HCEAConnect on August 17-20, 2019 in Miami, Florida. supports all methods of lead capture (i.e.

Lead Liaison Debuts Standalone Event Lead Capture and Management Solution

Lead Liaison

Dallas, TX – This week, Lead Liaison announces a new event lead management solution powered by their event lead capture app, GoCapture!™. was only available as an add-on to the company’s robust marketing automation platform, Lead Management Automation (LMA)™. Now, the solution stands on its own, providing businesses with everything needed to manage leads before, during, and after any trade show or other marketing event.

How to do lead management that improves conversion

B2B Lead Generation

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Have you thought about the experience you want to create for your potential customer so as to optimize your lead management approach?

Event Lead Capture and Management That Integrates with Pipedrive

Lead Liaison

Dallas, TX – Lead Liaison announced this week that they have enhanced their Pipedrive CRM integration capabilities. Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation. About Lead Liaison.

Lead Management: 4 principles to follow

B2B Lead Generation

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture.

Event Lead Capture and Management That Integrates with Pipedrive

Lead Liaison

Dallas, TX – Lead Liaison announced this week that they have enhanced their Pipedrive CRM integration capabilities. Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation. Lead Liaison’s integration with Pipedrive enables our users to make full use out of both solutions,” says Rob Wyse, Vice President of Public Relations at Pipedrive. About Lead Liaison.

Lead Liaison Leaks a Glimpse of First-Ever, Fully Integrated Lead Capture App

Lead Liaison

Allen, TX – Lead Liaison, an innovative marketing and sales solution provider, is elevating the scope of B2B mobile software with a first ever, fully integrated lead capture app, conveniently named GoCapture!™. Although it is not available for public consumption yet, the Lead Liaison has released a few specifics that have the technology world buzzing. Information is limited, but according to Lead Liaison’s engineers, GoCapture!™ About Lead Liaison.

Lead Liaison and Avery to Complement Event Lead Capture Solution

Lead Liaison

Dallas, Texas – Lead Liaison announces a relationship with Avery , the leading manufacturer of labels and badges. Known for their enterprise marketing and sales software, Lead Liaison is answering a significant need in the trade show industry as it relates to fully-integrated lead capture. The company launched an event lead management solution earlier this year, called GoExhibit!™, which is powered by their lead capture app, GoCapture!™.

Lead Liaison Makes Splash in Lead Capture Category at EXHIBITORLIVE 2019

Lead Liaison

The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. by using it to collect their own lead data.

Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. And finally, only 14% use event management software.

Lead Liaison Announces Next Iteration of Event Lead Management, GoExhibit!™

Lead Liaison

Dallas, Texas – Lead Liaison first launched their event lead capture solution, GoCapture!™, They have rapidly become the global leader in event lead management. They started by answering the need for a better, more efficient way to capture leads. Antiquated badge scanners and arbitrary lead collection apps weren’t giving enterprise businesses everything they needed. About Lead Liaison. appeared first on Lead Liaison.

21 Questions to Ask Your Event Lead Management Vendor Before Making a Purchase

Lead Liaison

To access our Event Lead Management Kit, which includes this resource, click here. . Choosing the right event lead management solution for lead capture will be the most important decision you make. What good is capturing lead information if you don’t accurately save the information and prepare it for follow up? Ensure that your event lead capture/management solution integrates with the technology stack you already have in place.

7 Ways to Improve Your Lead Management Process

Zoominfo

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle.

Event Strategy: How to Properly Manage Leads from a Trade Show or Other Marketing Event

Lead Liaison

When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. We’ll save the “gear” topic for another day…today we’re thinking about LEADS! The answer: leads (duh). Marketing teams generate leads, and sales teams pursue them. are incredibly effective ways to generate leads. Map Out Your Lead Management Process.

A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation

To answer that question and more for one B2B SaaS nonprofit, Jon Powell, Senior Executive Research and Development Manager, MECLABS Institute, worked with Shari Tishman, Director of Engagement, and Lauren Wagner, Senior Manager of Engagement, both of VolunteerMatch.

40 Event Marketing Statistics

Lead Liaison

63% of marketers use tradeshows as a form of lead generation ( source ). calls to close a sale without an exhibition lead, and only 3.5 sales calls to close a sale with a lead from an exhibition ( source ). Event Lead Management. Post-Event Lead Workflow Sample.

Creative Strategies for Your Next Trade Show or Marketing Event

Lead Liaison

Lists of registered attendees can usually be found by contacting the event manager. Consider how you’re going to capture leads at the event (badge scan, business card transcription, upload registrants, manual form fill, etc.).

GoExhibit! Enhancements Released As Peak of Trade Show Season Nears

Lead Liaison

Dallas, TX – Lead Liaison’s event lead management solution, GoExhibit!™ , is growing in popularity among event marketers across the globe. At Lead Liaison, an uptick in requests means more innovation at a faster rate. When event managers give their reps access to the mobile lead capture app, they can now customize the invitation. now supports nearly every method of lead capture. About Lead Liaison.

The Importance of Event Follow-Up: Part 1

Lead Liaison

You spent lots of marketing dollars trying to make an impact, and hopefully creating a lot of leads. Your onsite representatives collected tons of leads! of respondents say their firm takes four days or longer to follow up with event leads.

5 Critical Components of Lead Management Software

Modern B2B Marketing

by Maria Pergolino As marketing and sales teams align, both become more accountable to effectively managing leads within the pipeline. The ongoing changes in lead generation can overwhelm marketing and sales teams if it’s not organized and each team is unclear of its role.

Four Trade Show Tips To Help You Succeed At Your Next Event

Lead Liaison

There’s no doubt that a trade show or live event can be a great avenue for filling your marketing pipeline with eager, qualified leads. Please do not discount the importance of these tips to your event lead capture success. This Barrier Could Cost You Trade Show Leads.

How are the leads captured in Alinean's demand-gen ROI / TCO Calculators?

The ROI Guy

The ROI / TCO Calculators are built / hosted on Alinean’s XcelLive platform , which has a number of lead capture options and connectors to popular marketing automation and CRM solutions. This is rich data that will dramatically help with lead nurturing and follow-up.

How are the leads captured for online demand-gen diagnostic assessments?

The ROI Guy

The Diagnostic Assessment Tool is built / hosted on Alinean’s XcelLive platform , which has a number of lead capture options and connectors to the most popular marketing automation and CRM solutions. This is rich data that will dramatically help with lead nurturing and follow-up.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Just makes it easier to manage all the stuff.

Akkroo Acquired By Integrate for $34M

Lead Liaison

The news about Integrate acquiring Akkroo only validates what Lead Liaison has been doing since the infancy stages of our business. We’ve been developing a sales and marketing solution that unifies top-of-funnel lead capture, converts leads, closes deals, and helps retain customers.

After the Event: Post-Trade Show Questionnaire

Lead Liaison

What was the most useful part of our lead capture form? What was the least useful part of our lead capture form? Or perhaps you included some custom content in your lead form, like a video demonstration, that not a single booth rep used. For example, if you included a follow-up text* sent within minutes of submitting your lead capture form, your team might determine that the text should actually come an hour or two later instead of immediately upon submission.

6 Steps to Implementing an Effective Lead Management Process

Hubspot

Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Lead management bridges the gap between marketing and sales. Step 1: Identify and Understand Your Leads.

10 Things Event Managers Should Do During A B2B Event

Lead Liaison

We’ve created several process resources to help B2B event planners, like our Trade Show Preparation Checklist , Questions to Ask When Integrating Independent Lead Capture , or our Post-Show Questionnaire. Test your lead retrieval on each other. You should manage the unexpected.

10 Ways to Optimize Your Lead Conversion Rate

B2B Lead Generation

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. I’m going to share 10 levers you can use to improve your lead conversion right now: 1. The more you can humanize your lead follow-up the better. Create content geared toward lead progression, not lead capture.

How to Start a Lead Management Program in 9 Easy Steps

Hubspot

No two ways about it, starting a lead management program from scratch can be daunting. Long gone are the days of simply sending out a direct mail piece or placing an ad and waiting for the leads to roll in. What do you hope to accomplish with your lead management program?

Why Direct Mail Should Be Part Of Your Post-Event Marketing

Lead Liaison

The event helped you capture a lot of leads. You captured leads at the trade show. Now, post-event, you need to nurture those leads. You have already harnessed the power of connecting with your leads face to face. So your trade show was a big success!

Mail 87

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

In fact, what was most impressive was the relative consistency of the rankings, with ead nurturing, analytics, and lead scoring at the top in both surveys, email and campaign management in the middle, and list segmentation is at the bottom.