Valasys

JUNE 13, 2019

Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. Businesses on Twitter generate twice as much leads as businesses on other platforms (Source: HubSpot, 2018). Source: HubSpot). Steps to Measure Social Media ROI.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

SEPTEMBER 19, 2019

In the present blog, we comprehend how marketers can prioritize & refine their social media quantification strategies for LinkedIn. LinkedIn KPIs. 94% of the B2B marketers on social media use LinkedIn to publish content & 91% of executives rate LinkedIn as their first choice for professionally relevant content.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

JUNE 18, 2019

Not only is the process of targeting hassle-free but it also facilitates the marketers to tag their audiences & prospects on the basis of their preferences & then allows the creation of personalized content for them, in order to attract their attention to optimize the Return on Marketing Investment (ROMI).

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

MARCH 12, 2020

Optimized in-store applications contribute to the optimized omnichannel experiences of the customers & lead to the optimized sales revenue & the Return on Marketing Investment (ROMI). Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

DECEMBER 4, 2019

In such a scenario, the best time to make a sales call is quizlet & the only one that needs to be researched & sought answers to for the marketers to effectively carry out their tasks of prospecting & to scale up the Return on the Marketing Investment (ROMI) from their sales endeavors.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). According to a report by Loyalty360.org org over 78% of customers will only engage with offers if they have been personalized to their previous engagements with the brand.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Televerde

NOVEMBER 3, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19-year tenure with SAP Global Marketing. Connect with her on LinkedIn and follow her on Twitter.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

AUGUST 12, 2019

This can include an array of out-of-box ideas such as direct mail ideas, personalized videos to LinkedIn InMail campaigns & much more. . Moreover, intent-data can also be used to execute highly targeted lead generation campaigns. . When creating campaigns, marketers should implement technics that might work.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Online Marketing Institute

NOVEMBER 8, 2010

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Today, 3 factors are driving organizations large and small to focus on ROMI: The recent economic downturn, tight budgets, and the added emphasis on cost accountability. Especially for new ventures.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Valasys

MARCH 25, 2020

A data-driven decision making and follow-up strategy allow marketers to align with their core business objectives better while simultaneously focusing on optimizing the Return on Marketing Investment (ROMI) from individual campaigns. Wrapping Things Up. The modern age B2B marketing tactics are witty and quirky at the same time.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

SEPTEMBER 26, 2019

In the previous sections of the blog, we have unraveled how brands can define, measure & optimize their social media KPIs for channels such as Facebook , Twitter , Instagram & LinkedIn. In the current section, let’s delve into how brands can strategize, define & optimize their social media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

SEPTEMBER 6, 2019

Return On Investment: Marketers don’t mind investing in an ad or a lead generation campaigns only as long as they get enough leads, potential customers or the desired conversions on the website to justify the currency invested in those campaigns. Session reserved for Talkwalker on Day 2). PANEL DISCUSSION.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

JULY 29, 2019

The marketers can create blog posts about the trending topics being researched by a niche-specific audience so that accordingly the audiences can be attracted, engaged & converted by the blog costs, thereby optimizing the Return on Marketing Investment (ROMI) from the omnichannel marketing endeavors.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

markempa

APRIL 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Adobe Experience Cloud Blog

JULY 20, 2009

I've effectively turned our company inside-out, and now whenever we generate a new piece of content, not only do we post it to our web site, we also post it to sites such as YouTube, Vimeo, Scribd, Slideshare, LinkedIn and Twitter. LinkedIn and Twitter went from zero to being in our top 20 traffic sources.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Valasys

SEPTEMBER 4, 2019

Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. LinkedIn and social media ABM for improving relationships and enhancing engagement and revenues. PANEL DISCUSSION.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Oktopost

NOVEMBER 12, 2020

With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. . Reaching the right people by leveraging data is bound to result in an increase in lead quality. The tool allows the tracking of and aggregated metrics for unlimited LinkedIn accounts.

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Valasys

SEPTEMBER 25, 2019

A popular content syndication technique is cross-posting the blog posts to websites like Medium, Quora or LinkedIn with a tagline at the bottom such as, “Republished with Permission _” or “The post first appeared on _”. The brands need to have systems in place to track & capture leads generated through syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

NOVEMBER 22, 2019

Nurture examined that 81% of the businesses reported blogs being imperative to B2B lead generation. Clearly, a lack of confidence in answering delineates that probably you are not executing an optimal blog content strategy focused on bolstering the Return on Marketing Investment (ROMI).

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Valasys

AUGUST 6, 2019

Get the most out of LinkedIn’s Surge: This vitality by LinkedIn in B2B marketing is impeccably unmatchable. While having a well-strategized LinkedIn is a thing that the B2B marketers can’t afford to miss , the website recently also integrated with Google Marketing Platform. And that’s all about it.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

SEPTEMBER 13, 2019

LinkedIn proclaims that the marketers who aren’t exploring their alternatives within the programmatic advertising realm might soon be left behind of those who are using it already in one way or the other. All that is required is an investment in terms of human resources, money & time.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

SnapApp

FEBRUARY 5, 2019

Other popular activities listed as significantly helpful include automating email messages from marketing (50%), standardizing email templates used throughout the sales process (28%), lead scoring (22%), and implementing meeting-booking tools so prospects can schedule time with salespeople easily (22%).

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Valasys

OCTOBER 3, 2019

Most of the companies spend a considerable amount of their time & resources in trying to define & measure the social media KPIs like FB , Twitter , Instagram , LinkedIn , YouTube , Pinterest, etc. . “How to set Social Media KPIs” remains a vital question at the back of the head of every marketer.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

AUGUST 28, 2019

Aligning the innovative strategies to meaningful metrics & linking those metrics with the business Key Performance Indicators (KPIs) of the brands helps the marketers in tracking their endeavors & justifying their returns on marketing investment (ROMI) along with A/B testing their tactics for optimizing their sales revenues.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

APRIL 3, 2020

This not only helps in improving the efficiency of marketing campaigns but also helps in optimizing the Return on Marketing Investment (ROMI). Follow Us on LinkedIn: Follow Us on Facebook: Subscriber Us on Youtube: Contact us to discover pathways to perennially healthy sales pipelines.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Navigate the Channel

JUNE 7, 2023

3 More than 86% of B2B marketers use LinkedIn to drive sales. While it’s true 94% of B2B marketers use LinkedIn, more than 66% regard the platform as the most effective social media tool in the B2B marketing space. # Are you concerned with lead generation, or do you want online visibility and good search results for brand awareness?

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Anteriad

APRIL 25, 2023

Lead A lead is someone who had shown interest in a product or service, either by filling out a lead generation landing page, subscribe to a blog or shared contact information at a B2B conference. Lead generation The initiation of consumer interest or inquiry into products or services of a business.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Lead A lead is someone who had shown interest in a product or service, either by filling out a lead generation landing page, subscribe to a blog or shared contact information at a B2B conference. Lead generation The initiation of consumer interest or inquiry into products or services of a business.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84