Martech

FEBRUARY 28, 2024

Now, marketing needs to show ROI quickly. For various reasons, lead generation has become one of the dominant strategies of B2B marketing teams to satisfy this pressure. The post Why B2B marketing needs brand building more than lead gen appeared first on MarTech. In your inbox.

Lead Gen 139

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 139

Inbox Insight

MAY 24, 2024

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Contently

APRIL 13, 2017

But for many marketers, demonstrating the long-term effect that content marketing has on lead generation and customer acquisition can be a daunting task, especially if you’re not a Marketo and Salesforce wizard. Leads influenced: The number of people who engaged with a piece of content and converted into a lead within the next 90 days.

Lead Gen 166

Lead Gen Lead Scoring Lead Ranking ROI 166

PureB2B

JANUARY 3, 2022

Sometimes companies keep lead generation teams in-house; sometimes they outsource lead gen efforts to a third-party company. Either way, the goal remains the same: attract target customers, keep them engaged, and maintain a padded pipeline of sales-qualified leads. How’s My Lead Gen Looking?

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

KoMarketing Associates

NOVEMBER 20, 2017

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. Previous research has highlighted the importance of email marketing to B2B marketers, but it has also shed light on the growing ROI of content marketing.

Lead Gen 222

Lead Gen B2B Marketing B2B Leads 222

Oktopost

SEPTEMBER 12, 2023

The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Adobe Experience Cloud Blog

JULY 22, 2021

As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. The ROI of LinkedIn Ads and Bizible. Bizible proves the revenue contribution and ROI of advertising to win more budget. Do they pay you back many times over in revenue growth? But more on that in a bit.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Martech

APRIL 27, 2023

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars.

Lead Generation 99

Lead Generation ROI Webinar Metrics Marketing & Strategy 99

KoMarketing Associates

FEBRUARY 11, 2020

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. Lead Gen Remains a Top Priority Among Marketers. List fatigue (36%) and deliverability (26%) also made the list.

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

Oktopost

SEPTEMBER 12, 2023

The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

markempa

AUGUST 25, 2014

This effort led to lead generation through website form registration, and even phone calls from prospects who initially found the company through the digital marketing. 150% increase in lead generation from 2010 to 2011. 1,500% ROI on SEO in 2011. 200% ROI on PPC in 2011. This particular campaign resulted in a 300% ROI.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Televerde

MAY 25, 2021

But with the help of lead gen triggers, you can get the focus back on you. Lead generation is tricky. That is where lead gen triggers come into play. What Are Lead Gen Triggers? A lead generation trigger automatically sends a message or notification after users meet certain conditions.

Lead Gen 52

Lead Gen Trigger Marketing Leads Lead 52

Adobe Experience Cloud Blog

JULY 22, 2021

As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. The ROI of LinkedIn Ads and Bizible. Bizible proves the revenue contribution and ROI of advertising to win more budget. Do they pay you back many times over in revenue growth? But more on that in a bit.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

markempa

FEBRUARY 26, 2012

It can be helpful to have a reliable plan for generating leads when challenges loom (just like it can be helpful to have an evacuation plan before the building is on fire). Unfortunately, an astounding 75% of lead-gen marketers do not have a formal lead-generation process, Doyle says. Search engine optimization.

Lead Gen 120

Lead Gen Tactics Sales Qualified Leads Trade Show 120

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Social media marketing What is a Lead Scoring System? What are the criteria for lead scoring? What is marketing automation?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Listen for Lead Gen opportunities.

ROI 100

ROI Lead Gen Lead Scoring Lead Ranking 100

The Point

OCTOBER 20, 2014

(Ascend2’s research also reported that marketers view email as the least difficult lead gen tactic to execute.) Where marketing technologies are falling short – that is, until now – is helping marketers make smart decisions about the type of campaigns, content, and audience profiles most likely to generate real ROI.

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. Industry: Asked in a form or tracked through content engagement to identify high value leads based on persona research. Stay Tuned In to Your Target Audience. Re-Optimize Existing Content.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. If you think about it, sales enablement is the easiest way to drive marketing ROI. Sara, New York.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

Launch Marketing

DECEMBER 6, 2023

This comprehensive checklist covers: The components of a successful product launch Key tactics to include in the product launch Marketing elements to focus on leading up to the launch Article: B2B Marketing Webinars: How to Create a Lead Gen Webinar Webinars prove to be one of the most successful lead-generating tactics for B2B organizations.

Resources 123

Resources B2B Marketing Planning B2B 123

Outgrow

JUNE 13, 2021

How to Build an ROI Calculator in Just 4 Easy Steps? Wouldn’t it be much more helpful if you could use a quick calculator to determine your ROI of using a tool before paying for it? . Well, the answer to it couldn’t be simpler - ROI calculator! Well, the answer to it couldn’t be simpler - ROI calculator! .

ROI 69

ROI Outgrow Ad Building Conversion Rate 69

FunnelEnvy

JUNE 10, 2024

In general, here’s how A/B testing can benefit your B2B lead gen forms: Identify Conversion Killers. Beyond Design: Conversion-Focused Features for High-Quality Leads Aesthetics are important, but a truly high-converting lead gen form goes beyond just looking good. Is it the length? Let’s talk!

Sales Qualified Leads 62

Sales Qualified Leads Design Lead Scoring Lead Ranking 62

Contently

OCTOBER 20, 2021

How to Measure Content ROI in 10 Steps. Content Strategy Course: Lead Generation. Lead gen is content marketers’ #1 goal. In this course, you’ll learn how to create valuable lead gen content and nurture prospects until they’re sales ready. The good news? They’re all free.

Resources 210

Resources Content Marketing Lead Gen Course 210

markempa

DECEMBER 3, 2012

My colleague Dave Green and I were essentially giving marketers the ingredients they needed to thrive in a pressure-cooker lead-gen environment: Build the foundation for lead generation programs. ( Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target ).

Lead Gen 120

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 120

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

NetLine

OCTOBER 12, 2018

To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. To achieve greater visibility, your lead generation solution should have the capability to connect to CRM, MAS or other data systems – it’s also nice when that setup doesn’t involve developers.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Marketing Insider Group

DECEMBER 21, 2020

Ambiguous ROI and direct relationship to sales. Neglecting customer retention to focus on lead generation. Shift from lead gen to customer retention. With more attention to direct ROI, marketers must consistently evaluate their results and methods for tracking. What to do: Evaluate your PPC ROI and spending.

Marketing Budget 344

Marketing Budget Marketing Budget Creation Budget Programs Research 344

Velocity Partners

JUNE 7, 2024

Our thinking was based around a definition of an audience as ‘a group (or community) of potential, highly relevant prospects who subscribe to receive your content and regularly return to get it,’ Back then, we were making content in short bursts to hit largely short-term goals — essentially, to feed the ravenous maw of the lead gen stack. (I

Communities 81

Communities Paid Search Agency Lead Ranking Marketing Analytics Tools 81

Webbiquity

JUNE 7, 2018

And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI. SEO has the potential to drive torrents of traffic and new leads. B2B brands are looking to tap the increased social media penetration for generating more leads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Outgrow

JUNE 13, 2021

How to Build an ROI Calculator in Just 4 Easy Steps? Wouldn’t it be much more helpful if you could use a quick calculator to determine your ROI of using a tool before paying for it? . Well, the answer to it couldn’t be simpler – ROI calculator! Well, the answer to it couldn’t be simpler – ROI calculator! .

ROI 52

ROI Outgrow Ad Building Conversion Rate 52

NetLine

OCTOBER 10, 2019

Only 2.35% of visitors coming to your landing page actually become leads. . To say that another way, roughly 97% of all lead gen budget spend is wasted. Considering how vital new leads are to B2B organizations, this is something that should be addressed immediately. That’s right. The best part?

Lead Gen 45

Lead Gen Vendors Lead Ranking Sales Qualified Leads 45

Contently

JULY 12, 2016

Asking too many questions in a gated form before a prospective partner shows interest in your product is a lead gen mistake—just one of the many that marketers consistently make. The most effective way to generate leads changes over time and is different for every business.

Lead Gen 60

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 60

Content Standard

JUNE 28, 2019

Here’s what was missing from the 2014 conversation: an awareness of the pressure we marketers felt to prove content marketing ROI in our own departments by year’s end. The post Want Real Content Marketing ROI? The founder of the Content Marketing Institute (CMI) countered by saying inbound is a subset of content marketing.

Top of Funnel 102

Top of Funnel ROI Sales Management Webinar Metrics 102

Lake B2B

JANUARY 22, 2024

B2B lead generation is an integral part of any business’s sales and marketing strategy. Lead generation helps businesses maintain sustainability, ensures conversions and ROI, and also helps to remain relevant and competitive in the market.

Lead Generation 52

Lead Generation B2B Sales Generation Leads 52

markempa

JANUARY 26, 2009

B2B marketing efforts heavily rely on content as a lead generation incentive. To be effective in the lead gen cycle, this content has to be something your prospects yearn to read or view. Use third-party content for inexpensive lead nurturing programs. Create site and product tours that produce higher ROI.

Lead Gen 120

Lead Gen Conversion Leads Lead 120

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

SWZD

MARCH 28, 2018

Knowing how to determine B2B social media ROI within the specifics of your program is the first step. The Real Time Report writes that 61% of marketers claim calculating social media ROI is a top challenge, while $5.4 Social Media ROI: Managing Expectations. Lead gen returns show your sales team your strategy is working.

Social Media 48

Social Media ROI Demand Generation Agencies Media 48