The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Test offers with lead capture strategy. Accompany the video with a related white paper as CTA. That brings us to a discussion of video marketing for B2B.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

NuSpark Consulting

AUGUST 23, 2012

Remember: helpful content builds trust- trust builds leads- leads become sales. Direct lead capture opportunities. Not in the blog itself, but surrounding the blog you can provide ample opportunities for lead capture. Download our white paper….).

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

Remember: helpful content builds trust- trust builds leads- leads become sales. Direct lead capture opportunities. Not in the blog itself, but surrounding the blog you can provide ample opportunities for lead capture. Download our white paper….).

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

KoMarketing Associates

APRIL 7, 2021

If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. But before we go too far, let’s be clear about what demand generation is and is not. It’s often referred to as if it was the same as lead generation.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. Increased leads. Phase Two: Lead Generation.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. Increased leads. Phase Two: Lead Generation.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Content Standard

NOVEMBER 6, 2014

Video content is taking center stage for B2B lead generation, according to new research from Software Advice. Among various content types, marketers most frequently pointed to video as producing a “very high” quantity of leads. Case studies ranked least effective for producing very high numbers of leads.

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Video Marketing 40

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. H- Headline. Keep It Simple Stupid. Q- Qualification. U- Usability.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Contently

OCTOBER 4, 2016

Like that first-time nervous driver with her hands on 10 and 2, we set out on a journey that ultimately led us to an award-winning publication—which also happens to be our biggest lead generator. Optimized for lead gen. Analytics that track lead capture and conversions back to the content that works.

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. Create content geared toward lead progression, not lead capture.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Marketing Insider Group

AUGUST 4, 2015

Registration required – no they didn’t ask me for a promo, but I respect a good lead capture!). Overall, more than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

FunnelEnvy

FEBRUARY 19, 2024

The awareness stage can be the best landing page for lead generation. A common desired conversion is to capture email addresses for email marketing. Frictionless Lead Capture. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

SugarCRM

DECEMBER 11, 2013

Lead Capture. Internet Lead Capture. Lead Routing. White Papers. Marketing Platform Lead To Revenue Management. Lead Capture. Lead Scoring. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Microsites.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Only B2B

FEBRUARY 1, 2023

Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material. Each of these lead magnets may be put together into a series of actions that guide your customer to your product.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

NuSpark Consulting

SEPTEMBER 9, 2012

A Look at Online Display Advertising for Lead Generation. Lead generation and lead nurturing both can be done via a targeted display campaign. Lead Capture and Lead Nurturing. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages.

Display 100

Display Advertisements Advertising Lead Ranking 100

markempa

DECEMBER 19, 2016

With eBooks and white papers, you can see that someone downloads the asset, but you lose visibility on how engaged they really are. One of the things we really like about the platform, aside from our ability to personalize videos and integrate calls-to-action and lead capture forms at any point in the video, is the rich analytics.”

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Only B2B

JANUARY 31, 2022

However, lead generation is the most crucial step in the sales process. It’s quiet simple to generate leads. What is not simple is to generate high-quality leads that are relevant to your company. The Herculean task that is B2B lead generation! The Dynamics of B2B Lead Generation.

Lead Generation 118

Lead Generation Generation Leads Lead 118

Golden Spiral

NOVEMBER 11, 2016

Whether it’s a white paper, toolkit, or template, your content creation efforts are focused on one thing: engaging prospective clients with valuable, relevant thought leadership. In fact, research from HubSpot shows that companies see a 55% increase in leads when they up their number of landing pages from 10 to 15.

Landing Pages 59

Landing Pages Conversion B2B B2B Thought Leadership 59

The Lead Agency

JUNE 22, 2020

of contacts dropping off annually, marketers need to consider ways to generate more leads to recover these losses and continue to build up your email list. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. With 22.5%

Email Marketing 48

Email Marketing Opt-out Buyer Personas Paid Search Agency 48

markempa

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Leadspace

SEPTEMBER 10, 2019

An ambiguous homepage that forces the visitor to guess what to do next leads to lower conversions, but a simple, clear lead-capture page with the right elements is more likely to bring in the leads you want. Each campaign you run and each offer you create should have its own custom landing page.

Landing Pages 48

Landing Pages Privacy Policies Privacy Correlation 48

NuSpark Consulting

AUGUST 26, 2011

However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. PDFs are also indexed; a valuable way to get white papers to appear on search results if optimized properly. Changing content. Search engines don’t like stale sites.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. PDFs are also indexed; a valuable way to get white papers to appear on search results if optimized properly. Changing content. Search engines don’t like stale sites.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Valasys

JULY 26, 2021

In this blog post, we’ll break down the most important B2B strategies and look at some of the most effective approaches to generate leads. How can lead generation happen? Promote a Lead Generator via Advertising. You may provide a white paper, playbook, newsletter, or eBook in this instance.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

ClearVoice

SEPTEMBER 7, 2022

Some can turn your content marketing campaigns into lean, mean, lead generation machines, while others yield little to no results. How do you know which type of content to produce to maximize your lead generation efforts? In this post, we break down the top ten content types to use for lead generation.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 52

The ROI Guy

MAY 14, 2012

He knew this was going to be a heck of a challenge, but he did have some good value oriented white papers to start with. All with one click, the interactive white paper wasgenerated, prospect engaged, and lead captured, helping Tony fulfill his lead generation goals.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Scoring 40

Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Ultimately a generic email gate like this isn’t great for video you might want to share securely with select customers or groups.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

The ROI Guy

AUGUST 24, 2018

This could mean automatically preparing results based on their known profile, and certainly could help bypass asking for lead capture information a second time. Shares a copy of the assessment report – We’ve all gotten that follow-up call, “I noticed you downloaded a white paper from our site”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Webbiquity

MARCH 17, 2023

But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. Image credit: Scott Graham on Unsplash More than half of B2B companies struggle to consistently generate high-quality leads. What is B2B Lead Generation?

Tactics 311

Tactics Sales Qualified Leads Generation Lead Scoring 311

Albacross

APRIL 24, 2019

What is Lead Generation? lead generation ? If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. But contrary to popular belief, lead generation isn’t just about cold-calling or ? What Is A Lead. In a nutshell, ?lead

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Oktopost

JULY 23, 2020

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. 68% say they also use it to nurture and qualify leads. Here they need their questions answered in-depth and the more general upper-level content won’t cut it.

Top of Funnel 169

Top of Funnel Lead Generation Paid Content Sales Qualified Leads 169

LeadSquared

NOVEMBER 24, 2015

As a general rule of thumb, provide value – adding content behind a lead capture form. So think of e-books, white paper downloads, a free trial, perhaps a free consultation or a discount – something that encourages the visitor to take the effort to sign up. We are already using FB for lead generation.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

Optinmonster

MARCH 13, 2024

With all the noise and competition around you, finding new and creative ways to capture your audience’s attention can be extraordinarily challenging. So how do you build a healthy lead generation pipeline to ensure rapid business growth? You just have to set it up once and see the leads flow through the website.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Inbox Insight

MARCH 27, 2018

In some cases, this cuts down on the amount of time you can spend optimising your marketing & sales alignment, and mapping the path from lead generation to conversion. Here is an example of a white paper we created with Citrix GoToMeeting. This was an asset designed to generate top of the funnel interest and leads.

Top of Funnel 75

Top of Funnel Work Management B2B Marketing Marketing Management 75

Valasys

JANUARY 2, 2023

Lead generation and appointment setting are two businesses that many know they need. Inbound marketing can be a great solution for firms that want to increase demand generation and appointment setting. The Use of Inbound Marketing for B2B Lead Generation and Appointment Setting. Use a Lead Capture Form.

Inbound Marketing 40

Inbound Marketing Lead Generation B2B Marketing Generation 40