Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions. All that said, the most interesting results are the ones that challenge conventional wisdom.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

B2B Marketing Directions

APRIL 28, 2024

B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this lack of trust can weaken the impact of all marketing efforts. In a business context, the decision to trust a prospective vendor depends on buyers' perceptions of three vendor attributes.

Ethics 71

Ethics Vendors Lead Scoring Lead Ranking 71

Customer Experience Matrix

JUNE 27, 2021

In the world of customer data management, I’d say the reason for the new interest in building systems is that corporate IT is more involved than before. Marketing and sales leaders had no interest in building software, and even martech and salestech groups were more oriented to selecting and implementing systems than building their own.

Work Management 296

Work Management Marketing Management Buy Ad Building 296

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. why does adoption remain low?

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

KoMarketing Associates

JULY 14, 2021

However, as their marketing teams continue to evolve, there is an increasing interest in this resource to drive revenue and achieve key objectives. Although marketers are now interested in increasing their use of martech, previous research indicates that the COVID-19 pandemic negatively impacted their investment in this area.

Spending 292

Spending Budget Programs Gartner CMO 292

Martech

MARCH 7, 2024

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Most interesting vendors Writer.

Marketing AI 91

Marketing AI Work Management Marketing Management Vendors 91

Customer Experience Matrix

JANUARY 27, 2021

The drive to build suites clarifies why predictive analytics vendors Bloomreach, RichRelevance, and Gpredictive are such frequent partners: stand-alone predictive tools are missing nearly all the features needed for a full marketing platform, so they have the most to gain from buying a CDP that fills those gaps.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

MARCH 9, 2020

This showed especially fast growth in Europe, with a year-on-year increase of 74% in the number of European vendors and 80% in European CDP employment, compared with growth outside of Europe of 38% in vendors and 59% in employment. Each market is served by native national vendors. France is a market of its own.

Work Management 177

Work Management Marketing Management Vendors Paid Search Agency 177

Smashmouth Marketing

AUGUST 6, 2021

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Customer Experience Matrix

FEBRUARY 3, 2020

Events in the past six months (stretching a bit to include early January 2020) include seven new funding rounds, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four asset sales by CDP companies. What’s particularly intriguing is the industry position of the firms in these deals.

Buy 240

Buy Work Management Marketing Management Acquisitions 240

Zoominfo

AUGUST 2, 2020

This engagement activity suggests interest or demand from an audience that they want to purchase a product or service. Accuracy: Generally speaking, the closer a vendor is to the data source — the more accurate the data will be. If a vendor did nothing to maintain the accuracy of their data, they would have very few customers.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

DECEMBER 15, 2020

This valuable information indicates interest from users in a certain product or service. A solid passive recruiting strategy attracts talent that is actually interested in what your organization is all about. Streamline Recruits by Getting on Approved Vendor Lists. B2B Tips for Sales, Marketing, Recruitment, and More.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Zoominfo

APRIL 24, 2020

Its purpose is to help customers identify prospects interested in specific subject matter and topics related to a customer’s value propositions. With an account purview, customers can use “surges” displaying interest, as well as apply benchmarks, to better quantify the traffic. Risk Management with Vendors. What is Intent Data?

Work Management 227

Work Management Marketing Management Intent Data Business 227

Zoominfo

MARCH 10, 2021

So the company begins defining requirements for new CRM software, and two months later selects a vendor. These figures account for a combination of companies installing CRMs for the first time and other organizations switching CRM vendors. billion doing so, according to new analysis from ZoomInfo. billion estimate.

Work Management 246

Work Management Analysis Marketing Management Cost 246

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Defining and communicating your needs is crucial when preparing for vendor negotiations.

Work Management 105

Work Management Marketing Management Vendors Lead Scoring 105

Sprout Social

APRIL 25, 2024

Use it to outline goals, draft usage policies and vet AI technology vendors so you can continue to innovate with your strategy. Procurement teams are made up of people like you and me, and people want entertaining, visually interesting, valuable content. Download the template 8.

Social Media 107

Social Media Template Work Management Marketing Management 107

Martech

AUGUST 25, 2023

It seems that many, many organizations are deeply unhappy that SaaS vendors, including martech vendors, are failing to engage year-round (especially as they’re able to collect data on usage of their services). ” Dig deeper: Real Story on MarTech: Is that vendor a zombie? .” “No health check. Why we care.

Marketing Management 86

Marketing Management Vendors Paid Search Agency Advertising Agencies 86

Martech

JANUARY 17, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive. Based on our discussions with vendors, we expect to see more innovation in this arena in the coming years.

Marketing AI 92

Marketing AI Enterprise Management Features Marketing Management 92

Zoominfo

DECEMBER 28, 2020

The most straightforward way to access buying signals data is through a third-party vendor. Every week, vendors collect and aggregate internet search activity from thousands of B2B websites and online publishers, creating a baseline for content consumption. Maybe they’re interested in a particular product. Consider this.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Webbiquity

MAY 12, 2020

They want sensitivity to current conditions, but also straight talk from vendors about how they can help. Asked if it’s appropriate for B2B vendors to be marketing their products and services right now, a whopping 81% of buyers acknowledge that business has to go on—they just want marketers to be more sensitive. Help with costs.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Zoominfo

MAY 23, 2023

This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor. By using intent data, you can identify which industries are showing the most interest in those services and which specific solutions are most in demand. The best part?

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

APRIL 21, 2020

Getting on the IT staffing approved vendor list will make your life a lot easier. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies. Getting on an IT staffing approved vendor list depends upon credibility and relationship potential.

Work Management 221

Work Management Marketing Management Vendors RFI 221

Zoominfo

MAY 27, 2021

When research on a particular topic of interest is higher than usual, the account spikes on those topics. Oh, very interesting. If you’re an information security vendor, for instance, you can track what companies are doing more research on cybersecurity or fraud prevention. Interested in learning more about Intent?

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Webbiquity

OCTOBER 5, 2021

” But that is potentially good news for vendors that are able to deliver and keep price increases in check. Here are six more interesting results from the SWZD research. Today’s tech buyers are much more interested in hearing, seeing, and reading what your customers say about you than your marketing collateral.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Walker Sands

OCTOBER 25, 2023

So that’s what initially sparked my interest in technology and I ended up joining CIO Dive after I graduated from college. What kind of stories around AI are the most interesting to you right now? Other than that, when a source has an interesting insight or a unique perspective that can push a narrative further, that’s always welcome.

PR 98

PR Media Case Studies Vendors 98

Martech

NOVEMBER 20, 2023

This will help you avoid choosing a vendor that doesn’t offer the critical features you need. This research will help you narrow down your list of potential vendors. This is a personal preference, but ensure that each vendor receives the same list of capabilities for fair comparison. Do I need a digital events platform?

Enterprise Management 106

Enterprise Management Marketing Management RFI RFP 106

Only B2B

FEBRUARY 11, 2024

Intent data helps you identify prospects at each stage, allowing you to: Know what they’re interested in and personalize your communication. It’s like the treasure mcap you’ve created, offering deep insights into your audience’s interests and behaviors. Then, they research solutions (following clues).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

ANNUITAS

NOVEMBER 28, 2023

If these tools work as promised, it makes an interesting case for some sales and marketing teams to be able to streamline some of their tech stack, potentially eliminating some standalone call recording tools in place. These include vendors like Outreach, Revenue.io, Appolo.io, and Groove.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

chiefmartech

MAY 3, 2022

You can filter by a vendor’s HQ country. Missing vendor? Vendor that’s changed categories or gone away? It’s a point in time, which is interesting to see year-over-year. Of course, one of the perennial reactions to the martech landscape is: how can there be so many vendors?

Search Marketing 145

Search Marketing Paid Search Agency Vendors Marketing Report 145

Martech

AUGUST 12, 2022

A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. Vendors like Infor, SAS, and Pega acquired and merged much of this tech into larger suites and slowly adapted them to the digital age. At the same time, a handful of independent, born-digital JOE vendors emerged.

Vendors 128

Vendors Lead Ranking Advertising Agencies Touchpoints 128

Biznology

DECEMBER 15, 2021

Vendor consolidation. But Brinker pointed out in an interview recently that the martech product list (at 8,000 in 2020) is an ever-evolving organic entity, with vendors entering and leaving all the time. B2B has always been more complex that consumer marketing, which is one reason we find it so interesting. More complexity.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Martech

JANUARY 4, 2023

You can read the first part (selecting a DAM vendor) here. You’ve selected your DAM vendor, now where do you go from here? The vendor is only one layer of a strong foundation, and it needs the reinforcement of an implementation partner before you start framing out the full DAM. Do you really need an implementation partner?

Digital Asset Management 95

Digital Asset Management Advertising Agencies Work Management Marketing Management 95

Martech

APRIL 23, 2024

A simple example is using historic product interest among a group of customers to predict future product interest. Clustering assigns data to categories based on data characteristics. Marketing-related examples might include demographics, sentiment or purchasing behavior. Outliers models. Predictive personalization.

Analytics 98

Analytics Marketing AI Lead Ranking Forecasting 98

Martech

MAY 22, 2023

Ask your vendors for their visions Pull your vendors into conversations about their plans for this technology. I am interested in knowing what my vendors are planning. Another option: If your vendors have customer advisory boards, ask them if you could join. AI could get us there.

Marketing AI 108

Marketing AI RFP Vendors Planning 108

Martech

SEPTEMBER 20, 2022

Selecting a digital asset management (DAM) vendor and an implementation partner puts in place the foundation you’ll use to grow your DAM. In the first article of this two-part series, we’ll focus on selecting your DAM vendor. There’s a wealth of DAM vendors on the market today for every budget. Show me the money.

Digital Asset Management 95

Digital Asset Management Work Management Marketing Management Ad Building 95

Martech

JANUARY 25, 2024

AI-driven real-time decisioning to recommend next-best-actions has actually been available from some vendors for a number of years. What’s interesting is seeing how one of the longest-established, independent CDPs is integrating these solutions with its platform and into the workflow of its platform’s users.

Marketing AI 99

Marketing AI Copywriting Vendors User-Generated Content 99