Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Advertising Agencies 99

Advertising Agencies Advertisements Advertising Tactics 99

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Let’s get going!

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Marketing Insider Group

APRIL 6, 2021

With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. We would even go so far as to say that “retention” and “advocacy” should be added to the bottom of the sales funnel.

Top of Funnel 335

Top of Funnel Work Management Marketing Management Content Marketing 335

Content4Demand

FEBRUARY 16, 2021

As marketers look to take their strategies further, one area that can deliver big results includes the most effective advocates for your company: your customers. When you successfully incorporate their experiences and voices into your strategy, your marketing efforts will go further. Why Advocacy Marketing Matters.

Paid Search Agency 115

Paid Search Agency Marketing & Strategy Marketing Strategy B2B Marketing 115

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out.

Video Marketing 293

Video Marketing Content Marketing Content Paid Search Agency 293

Webbiquity

NOVEMBER 29, 2022

Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. But to choose the best automation tool for your brand, you need to compare marketing automation software.

Loyalty 314

Loyalty Lead Ranking Lead Scoring Budget Programs 314

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. It offers each buyer a customized experience through brand messaging, marketing, recommendations, and offers.

Loyalty 258

Loyalty Personalization Budget Programs Marketing Automation Services 258

Marketing Insider Group

NOVEMBER 3, 2020

In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. I see companies making this mistake time and time again. As human beings and as marketers, it’s natural to want to focus on what’s new rather than what we’re already familiar with.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Martech

MAY 16, 2024

Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand. More importantly, it’s the feelings, emotions and perceptions customers have about those interactions. What is customer experience (CX)? to deliver a better experience. ‘The

Customer Satisfaction 100

Customer Satisfaction Work Management Lead Scoring Lead Ranking 100

Sharpspring

MARCH 21, 2022

Have you ever caught yourself saying something like “I do social media for companies, but I don’t really look at my own channels!” As agencies, sometimes the work we’re best at for clients is the work we’re worst at doing for ourselves. The quest for agencies to get new clients is a constant one. We know how it goes.

Advertising Agencies 81

Advertising Agencies Paid Search Agency Ad Agencies Webinar Metrics 81

Top Rank Marketing

OCTOBER 19, 2023

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create.

Rules 134

Rules B2B Marketing Work Management Customer Satisfaction 134

Contently

JANUARY 24, 2023

Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. Consumers expect these channels to interact with one another so that actions taken in one reflect in the others to deliver one seamless experience. As you plan the year, keep these five consumer behavior trends in mind.

Marketing AI 195

Marketing AI Trends Planning Advertising Agencies 195

Martech Advisor

JANUARY 13, 2020

In this piece, Dmitry Shapiro, co-founder and CEO of GoMeta, dives into trends marketers should take advantage of in 2020 if they want to capture the attention of consumers and ultimately compete in the digital era. While 90 percent of marketers use social media, only 58 percent believe they’re truly effective at it.

Interactive Marketing 93

Interactive Marketing Paid Search Agency Marketing Analytics Tools First-Mover Advantage 93

Marketing Insider Group

JANUARY 31, 2022

Chances are that your small business has explored a variety of marketing strategies over the years. However, business owners can sometimes overlook ways to enhance their marketing that are right in front of them, such as their point of sale system. Your POS system is actually not as unorthodox a marketing tool as it might first seem.

POS 232

POS Planning Loyalty Word of Mouth 232

Spiralytics

APRIL 16, 2023

Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. It’s a compelling force, which is why more brands have incorporated various emotional marketing tactics into their strategies. Emotional Marketing in General 1.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Content Standard

JULY 23, 2016

The adage goes that word of mouth is the best form of advertising. It’s not just that word-of-mouth marketing is being sized up alongside digital strategies possessing unprecedented value. The bigger question is what those forms now look like, and how word of mouth drives value on the digital front.

Word of Mouth 40

Word of Mouth Marketing & Strategy Paid Search Agency Video Marketing 40

Navigate the Channel

MARCH 29, 2021

Thinking about integrating paid ads into your construction company’s marketing plan ? If so, there are a few concepts you need to be aware of before you start tossing money towards paid social media marketing. Choose an Ad Format and Structure. Define Your Target Audience. How is this done?

Paid Search Agency 65

Paid Search Agency Paid Social Agency Facebook Ads 65

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

Marketing Insider Group

FEBRUARY 7, 2023

It also aligns messaging between different teams within your company, ultimately aiding in closing more deals, more efficiently. Image Source: Marketing Profs Your messaging framework acts as the foundation for building your business’s functions: Marketing & Advertising. When it comes to marketing, consistency is key.

Brand Identity 202

Brand Identity Branding Word of Mouth Guidelines 202

Goodish Agency

DECEMBER 6, 2020

Doubtless throughout, you’ve had innumerable interactions with various people & brands vying for your attention (and hard-earned money). This has been something companies have been striving to do for as long as I can remember. This is where we, finally, get to customer support directly. Consider your day. Know thy customer.

Paid Search Agency 98

Paid Search Agency Marketing AI Marketing Analytics Tools FAQ 98

Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. That’s where a shift in the way we see marketing can make a difference. Instead, marketing can leverage customer data to segment audiences based on demographics, purchase history, and behavior.

Lead Scoring 60

Lead Scoring Lead Ranking Acquisitions B2B Marketing 60

sagefrog

DECEMBER 13, 2023

1] So, while there’s no doubt that this sector is expanding, how much of the pie a facility management company can take depends largely on its marketing. With a growing market of sophisticated customers, understanding how to market to them is critical to the success of your facilities services business. billion by 2030.[1]

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Huptech Web

JANUARY 29, 2024

Growth markеting is an intеgratеd, data-driven approach to marketing that concentrates on the entire customer journey. Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. You know, the person who buys the products and keeps the company in business?

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

Sprout Social

DECEMBER 9, 2020

Agency owners and professionals have been pushed to their limits in 2020. In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable. . This renewed focus on aligning agency services to client needs isn’t just for the client’s benefit.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Ad Agencies Work Management 101

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

BenchmarkONE

DECEMBER 15, 2022

Organizations, especially agencies, thrive on strong collaboration between employees. Remember: your agency is a creative business, and it takes diverse skill sets and knowledge to deliver projects that exceed clients’ expectations. Know their strengths : Agency employees bring specific skills and versatility to the team.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Work Management 76

Vision Edge Marketing

APRIL 27, 2021

This can include awareness, discovery, attraction, interaction, purchase, use, expansion, and advocacy.”. The Marketing (this includes website, content, promotion, etc.), User design, Implementation, Customer Service, Technical Support, and Customer Success processes are in the spotlight on your CXM.

Touchpoints 228

Touchpoints Word of Mouth Work Management Customer Satisfaction 228

Sprout Social

MAY 11, 2021

When it comes to building and managing strong client-agency partnerships, no detail is too small. It’s often the repeated micro-interactions that create a foundation for long-term trust and loyalty. A few tweaks can completely transform a cumbersome process into an experience that positions your agency as a true creative partner.

Efficiency 125

Efficiency Paid Search Agency Advertising Agencies Generation 125

Buffer

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business Marketing 95

Small Business Marketing Paid Search Agency Planning Business 95

Hubspot

NOVEMBER 27, 2020

and other companies participating in Black-owned Fridays — an initiative to drive visibility and support for Black-owned businesses. to learn more about what businesses, and consumers, can do to support Black-owned businesses during this holiday season. How to Support Black-Owned Businesses. Black Chambers, Inc.,

Paid Search Agency 101

Paid Search Agency Peer-to-peer Business Advertising Agencies 101

Stevens & Tate

MAY 13, 2022

Most companies will have a brand marketing strategy. Brand advocates are dedicated fans whom the company should build closer relationships with. The best way to advertise is through word of mouth and advocates in the community will do that. How Brands Market To the Different Generations .

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Oktopost

MARCH 22, 2022

Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. What Is Customer Advocacy Marketing?

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88