Marketing Insider Group

OCTOBER 16, 2024

We all know that consumers are using social media to interact, but the tool’s reach is far greater than that. B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers.

Social Media 293

Social Media Social Marketing B2B Marketing Marketing & Strategy 293

Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. Implementing a content marketing test or two helps you uncover insights that lead to higher engagement, better conversions, and a stronger competitive edge.

Content Marketing 311

Content Marketing Marketing Analytics Tools Click Rate Content 311

Marketing Insider Group

AUGUST 5, 2024

You’ve launched your paid media campaign. Ads are running, money is spent, but now comes the million-dollar question: Is it working? Analyzing paid media performance isn’t just a good idea; it’s essential. At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind.

Cost Per Click 317

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 317

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

Marketing Analytics Tools 293

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 293

Marketing Insider Group

JANUARY 28, 2025

Whether through consistent use of colors, logos, or typography, these visuals make your ads instantly recognizable and match your brand’s identity. According to Venngage, original graphics are the best-performing visual for 43% of marketers. This article will show how branded graphics can transform your paid ads on social media.

Social Media 232

Social Media Paid Search Agency Ads Brand Identity 232

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement.

Inbound Marketing 292

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 292

markempa

NOVEMBER 8, 2024

In today’s AI-driven, data-saturated marketing world, everyone claims to be “customer-centric.” Dr. Johannes Huttula conducted research with 480 experienced marketing managers – professionals who spent their careers trying to understand customers. This creates THE paradox for marketers. The results?

Work Management 254

Work Management Planning Barriers Marketing Management 254

Trade Press Services Newsletter

OCTOBER 3, 2024

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Emphasize Authenticity in Messaging Gen Z highly values authenticity and can spot marketing that lacks a meaningful message from a mile away.

B2B Marketing 282

B2B Marketing B2B Peer-to-peer Marketing & Strategy 282

Vision Edge Marketing

OCTOBER 1, 2024

Just as fireflies illuminate the darkness, capturing and analyzing customer behavior—how they act—is an essential part of being a customer-centric company. The data on how your customers interact with your products, services, or brand serves a luciferase for detecting and anticipating customer behavioral patterns.

POS 312

POS Marketing Analytics Tools Marketing Management Word of Mouth 312

Marketing Insider Group

MAY 20, 2025

Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you.

Small Business Marketing 194

Small Business Marketing Work Management Paid Search Agency Advertising Agencies 194

Marketing Insider Group

SEPTEMBER 3, 2024

In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. Craft visually appealing photos and videos to share on your account’s main feed and use hashtags and influencer marketing to boost visibility. Foster a sense of community.

Webinar Metrics 176

Webinar Metrics Marketing & Strategy Marketing Strategy Paid Search Agency 176

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts.

Marketing AI 176

Marketing AI Paid Content Social Media Social Marketing 176

Marketing Insider Group

MARCH 25, 2025

Over the past several years, social media completely changed how people interact with brands. Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Quick Takeaways Influencer marketing uses trusted voices to build connections.

Social Media 223

Social Media Social Marketing Advertising Agencies Work Management 223

Vision Edge Marketing

OCTOBER 29, 2024

With the evolution from traditional search queries to AI-driven prompts, B2B companies must adapt to ensure their content and SEO are optimized for AI interactions. What must B2B companies do to adapt to this new aspect in the customer buying journey? This makes your customers’ searches more intuitive and accessible.

Marketing AI 312

Marketing AI Buy Marketing Analytics Tools Demand 312

Webbiquity

DECEMBER 3, 2024

Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. Developing a content marketing calendar takes some upfront effort. Within each quarter, what kind of content might best support those goals?

Top of Funnel 189

Top of Funnel Planning Content Marketing Paid Search Agency 189

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. But in 2025, smart marketers recognize that these numbers can be misleading.

Top of Funnel 194

Top of Funnel Marketing AI ROI Multi-Touch Attribution 194

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Yes, it’s an ad.

Paid Content 169

Paid Content Marketing AI Content Marketing Planning 169

Webbiquity

AUGUST 8, 2024

In other words, when you leverage storytelling in your marketing, you create a deeper connection with your audience, which will, in turn, help your brand come across as more appealing and trustworthy. Yes, it’s an ad. Affiliate sales support independent publishing. How did you decide to start your company?

Storytelling 300

Storytelling Tactics Marketing Websites Product 300

Webbiquity

JULY 1, 2025

Video marketing has become a staple for software-as-a-service (SaaS) companies, from new startup launches to the big names everyone knows. It’s not a trend—it’s smart marketing based on real data. 96% of marketers say videos improve user understanding of their products. But in the world of marketing, it’s not that simple.

Top of Funnel 141

Top of Funnel Video Marketing Paid Search Agency Trends 141

Vision Edge Marketing

OCTOBER 8, 2024

Scanning for signals is one way to support strategic planning , scenario analysis, and future-proofing your company. We’d suggest that before the pandemic people were already working remotely and companies had virtual offices. Perhaps you are thinking what’s being done now is working, so why rock the boat?

Planning 334

Planning Terms and Conditions Lead Ranking Lead Scoring 334

Trade Press Services Newsletter

JANUARY 9, 2025

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. A documented strategy is foundational to marketing success.

Planning 220

Planning Marketing Plans B2B Marketing Allocation 220

Convince & Convert

JUNE 19, 2025

Did you know that 61% of marketers already use AI in their strategies ? And according to Statista, 44% of those marketers say AI has saved them time on repetitive tasks. The truth is, if you’re still avoiding AI tools in your marketing game plan, you are working harder, not smarter. Human-verified facts!) Let’s gooooo.

Paid Search Agency 135

Paid Search Agency Advertising Agencies Planning Tips 135

Vision Edge Marketing

JANUARY 28, 2025

In increasingly competitive markets, this approach is no longer optionalits essential for sustained growth and long-term success. We recommend adopting these best practices: Culture and Cross-Functional Collaboration : Customer-centricity goes beyond marketing or sales. As such it requires implementing best practices.

Practices 263

Practices Work Management Marketing Management Best Practices 263

Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. What is a B2B Marketing Funnel? Here are seven ways you can focus your efforts in each stage of the marketing funnel.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

Marketing Insider Group

AUGUST 14, 2024

These services promise enhanced analytics, ad-free experiences, and exclusive content, enticing businesses to invest in their potential. Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options.

Paid Content 319

Paid Content Social Media Media Lead Ranking 319

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Marketing Insider Group

JANUARY 14, 2025

Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies. Targeting also helps you create personalized content, leading to more meaningful interactions and improved brand loyalty.

Social Media 298

Social Media Media Psychographics B2B Thought Leadership 298

WordAgents

JUNE 24, 2025

What Social Media ROI Actually Means Social media ROI refers to the value a business receives from its social media marketing investments. ROI helps decision-makers see if social media efforts support business goals or waste budget. Why Social Media ROI Matters Marketing teams face more pressure than ever to prove results.

Social Media 195

Social Media ROI Practices Media 195

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Content optimization and testing (28.6%) : Marketers use AI to refine content performance.

Paid Search Agency 139

Paid Search Agency Marketing AI Lead Ranking Lead Scoring 139

Vision Edge Marketing

NOVEMBER 11, 2024

A PWC study of CEOs revealed that 45% of the 4,702 respondents believe their company will not be viable in 10 years if it stays on its current path. Resource Allocation : Companies focusing on massive action allocate resources more effectively. As Tony Robbins aptly put it, “The path to success is to take massive, determined action.”

Lead Ranking 321

Lead Ranking Allocation Lead Scoring Business 321

Marketing Insider Group

NOVEMBER 21, 2024

As businesses interact with customers through social platforms more, CRM systems have had to adapt. Understanding how social media management will continue to develop in CRM platforms helps marketers prepare for future shifts.

Social Media 264

Social Media Work Management CRM Marketing Management 264