Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Such a cool site! I cant wait to share!

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Hubspot

OCTOBER 31, 2017

In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus. And, in case you're wondering, we dressed as a bunch of bananas last year.) 7) Twitter. If you have any HubSpot certifications , you know that doesn't have to be the case.

Personalization 101

Personalization Examples Hubspot Amazon 101

Valasys

MARCH 27, 2023

Sales enablement is more than just a catchphrase; it is an approach that delves deeply into the customer journey to provide the sales team with the resources, information, and know-how they require to close deals. Sales professionals need to be able to get the right information at the right time and the right help from their coworkers.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

Hinge Marketing

MARCH 14, 2016

In traditional services marketing, a firm goes out into the world and steadily builds awareness and trust —through networking, public speaking and word of mouth referrals. In many cases, leads that are nurtured through content marketing become “converts” to a particular firm's approach or way of thinking.

Planning 48

Planning Marketing Plans Service Content Marketing 48

Hubspot

MARCH 10, 2016

After all, word of mouth is one of the most powerful, genuine, and authentic marketing channels. But strong ‘word of mouth’ marketing campaigns don’t happen by accident. When audiences search for content around your cause, they’re typically seeking out information. Likely not. The reason?

Communities 28

Communities Bundling Word of Mouth Advertising Agencies 28

Webbiquity

MARCH 17, 2023

B2B lead generation is the first stage in the buying process that aims at gathering information about the ideal client and then attracting them into the sales funnel. Your target audience is looking for insightful information, real-life examples, and insider secrets that will help fix their problem.

Tactics 314

Tactics Sales Qualified Leads Generation Lead Scoring 314

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Industrial Marketing Today

SEPTEMBER 13, 2010

According to the same research study done by GlobalSpec, during the initial Research phase, 42% of buyers evaluate four or more suppliers, but as buyers move closer to Procurement, only 26% get quotes from four or more suppliers. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. According to a Universal McCann study cited by Brightcove , people find product information and research most compelling when delivered in video format. Repurpose webinars and establish thought leadership.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. The differences may then lie in use cases and expectations.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 28, 2010

million followers on Twitter? In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Much of the challenge stems from the engagement mid funnel is often seperated from point of conversion. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Jason Baer Thanks very much for the kind words. You are indeed the perfect case study. j Jason Baer Thanks very much for the kind words. You are indeed the perfect case study. It’s about humanization.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities? How does a Marketing Team use a Case Study? Cindy King.

Case Studies 100

Case Studies Case Study Activities Studies 100

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. SaaS marketers today must find a balance between educating their audience and drowning them with information. New content (webinars, blog posts). Feature announcements.

Webinar Metrics 93

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 93

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. link] jaybaer If there were thousands of blogs, Webinars, books, etc. It's true.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MARCH 23, 2010

That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. I wish more twitter users understood this. I wish more twitter users understood this. link] jaybaer Thanks Jordy.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

KoMarketing Associates

OCTOBER 27, 2015

Without a clear understanding of who it is you’re selling to, your marketing team’s initiatives will likely be released into a deep abyss of information, and turn into “stuff,” especially online. Attending live webinars, industry conferences, sales events and meeting with sales reps are still valued by today’s B2B buyers.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth WOM 120

Hinge Marketing

SEPTEMBER 25, 2019

While the B2B community still thrives on word-of-mouth referrals for winning new business, prospective clients – even in the most traditional industries – have learned to turn to digital channels first when they’re looking for someone to solve their problem. You can certainly try. What is a B2B Content Marketing Strategy? Builds trust.

Marketing & Strategy 98

Marketing & Strategy Webinar Metrics Marketing Strategy B2B Marketing 98

Convince & Convert

SEPTEMBER 21, 2010

Second – Are there any special types of information you’ll need? In other words, how accurate does it need to be? but I hadn’t heard that they actually delete or purge information after a certain amount of time. applications like Facebook, Twitter, Skype, etc. That said there are some options.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

BenchmarkONE

AUGUST 5, 2021

Blog posts, like this one on free email marketing providers , are an excellent way to share information with people in a format that is traditional and reliable. They’re highly flexible, allow for high word counts, and offer backlinks to older content. Of course, you will need to consider how you present the information in each format.

Top of Funnel 95

Top of Funnel Webinar Metrics Marketing & Strategy Content 95

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Martech Advisor

JANUARY 28, 2020

On the other hand, B2B brands focus on a wide range of content formats that demonstrate their subject matter expertise to inform, inspire, and engage the prospective buyers while helping them resolve their pain points. Infographics (Information Graphics) condense text, data, and information in a visual format. Infographics.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Haven’t you? The founders leave.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

SnapApp

MARCH 21, 2018

Leads are looking for information to solve a specific problem, carefully evaluating your competitors, and contacting sales when they are ready to buy. . The old marketing funnel — the one that stops at the sale — overlooks the importance of product reviews, word of mouth, and referrals. . . The result? Source ). .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Convince & Convert

MARCH 18, 2010

Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding. Twitter and Facebook are not strategies. It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. They are tools. Tools are easy.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. Awesome information!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Sprout Social

FEBRUARY 10, 2020

With a more targeted and informed approach, you’re able to attract leads who are more likely to be interested in your solutions. This includes blogging, making videos and publishing case studies, e-books and guides that address the pain points of your audience. Quality traffic and leads. Opportunity to learn and evolve.

Inbound Marketing 135

Inbound Marketing Work Management Marketing Management Marketing Automation Services 135

SnapApp

MARCH 2, 2018

Is the first touch (like clicking a facebook ad) more important than the webinar that generated the sign up? In this article, we’ll review the basics of why attribution matters , and evaluate seven different marketing attribution models by looking at how they work, the pros, cons and best use cases for different campaign types. . .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

Convince & Convert

SEPTEMBER 1, 2010

Just to make it a little more painful, the publication then proceeded to lose all lead information, so we couldn’t even say for sure what REALLY happened. The problem with online advertising “tear sheets&# was (and still is, in some cases huge). There’s no market for reselling Facebook fans or Twitter followers.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

FEBRUARY 9, 2010

But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Trust in TV news?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

seo.co

NOVEMBER 1, 2021

This will be targeted to both unfamiliar prospective users and current subscribers, and its main purpose will be to provide practical information. Take a look at Kroll’s unique content offerings, which include events and webinars to attend in addition to basic content—you can even submit your own. Image Source: Kroll ). Dig deep here.

Paid Search Agency 98

Paid Search Agency Paid Content Work Management Marketing Management 98

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. link] Alan Rapp In the couple cases I used Wufoo it did what I needed it to.

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111