SmartBug Media

OCTOBER 31, 2022

On a recent episode of the SmartBug on Tap podcast , we discussed all things marketing attribution. And it should come as no surprise why: Marketing leaders are increasingly being asked about ROI. How do you know if your marketing spend is generating real value?”. We’ve all been there as marketers.

Marketing Attribution 52

Marketing Attribution Demand Generation Agencies Paid Social Agency Paid Search Agency 52

Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. If your company isn’t blogging—it’s time to start. 33% of B2B companies use blogs ( source ). Blogs have been rated as the 5th most trusted source for accurate online information ( source ). In 2016, 36% of Fortune 500 companies had a public blog ( source ).

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Stevens & Tate

OCTOBER 14, 2022

Once your buyer has been made aware of their problem, searched through your content, and become a lead, their true “shopping” experience begins. Email marketing and marketing automation are the primary avenues for marketing to your buyers at this point. Drip Emails. Lead Nurturing Campaigns.

Lead Nurturing 102

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Lead Ranking 102

The Point

MARCH 18, 2020

Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. Offer free information on how to cope, certainly. Right now, people want empathy and information of value, not a sales pitch. How to Approach Demand Gen in Challenging Times #B2B Click To Tweet.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Sharpspring

NOVEMBER 10, 2020

Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. In this all-inclusive guide to internet marketing, you will learn everything there is to know about expanding your business into the digital realm. What Is Internet Marketing?

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Metadata

OCTOBER 30, 2023

Marketing teams are like snowflakes. Study ten marketing teams from seemingly identical companies, and their structures will vary. But despite the differences, marketing teams are (or at least should be) marching down the same path—a path leading them to a structure that looks different than team structures of the past.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

Metadata

MAY 13, 2021

Like the rest of the marketing world, we had to make significant budget cuts when the pandemic hit last year. We discovered LinkedIn Conversation Ads , a new ad type that’s generated more revenue for us than we could have ever imagined. Our monthly advertising budget was cut by 60% so we only had $17,000 to play with each month.

Linkedin 95

Linkedin Paid Search Agency Conversion Ads 95

SmartBug Media

JUNE 5, 2020

Guest author Brad Beutler is the Director of Content at Terminus. An account-based marketing (ABM) strategy helps B2B manufacturers with finite addressable markets take a personalized approach to targeting, engaging, acquiring, and keeping best-fit accounts. Think of TAM as all of the companies you could possibly ever sell to.

Account Based Marketing 95

Account Based Marketing Ideal Customer Profiles Paid Search Agency Advertising Agencies 95

Vision6

OCTOBER 20, 2021

A healthy list is an email marketer’s best friend. That’s why we’re here to help you generate more leads with email marketing so that you have even more chances of converting new customers. Offer lead magnets with gated content. Want to learn more about the different types of lead nurture emails?

Email Marketing 98

Email Marketing Generation Leads Lead 98

Metadata

JULY 22, 2020

Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. It’s only over the last several years that software vendors have tried building platforms to help marketers deliver an end-to-end ABM program.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The answer is internet marketing. Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

SmartBug Media

SEPTEMBER 9, 2022

Paid media and inbound marketing are often considered at odds or even opposite approaches to marketing. In fact, no intelligent inbound marketing plan is truly complete without the right paid media ad strategy. What Is Paid Media Advertising?

Paid Content 98

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 98

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. When done right, PPC can earn you quality leads.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. The B2B Marketing Exchange covers all areas in – you guessed it – B2B marketing.

Conference 94

Conference Planning Content Marketing Content 94

Hubspot

SEPTEMBER 24, 2019

But because of this mix of traditional and digital marketing, “Disgraceland” has over 100 million downloads for a podcast that’s less than two years old. The debate between traditional and digital marketing is long and lasting. It ultimately comes down to which one fits the needs of your company. What is Traditional Marketing?

Paid Search Agency 78

Paid Search Agency Classified Ads Marketing & Strategy Paid Social Agency 78

SmartBug Media

AUGUST 18, 2020

Over the course of my career in marketing, I’ve worked with a wide range of customers in various industries. One of my former roles was that of marketing director for a finance company that provided outsourced CFO and finance services to startups, primarily in the SaaS realm. You will always have customer churn.

Acquisitions 98

Acquisitions Allocation Paid Social Agency Paid Search Agency 98

SmartBug Media

OCTOBER 30, 2020

It also allows the presenter to accommodate conversations around the content being presented. Multi-Faceted Marketing and Promo Strategy. In order to achieve this goal, you need to develop a marketing and promotional strategy that has multiple layers in order to maximize your reach to prospective attendees. Paid Social Media.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Albacross

DECEMBER 25, 2018

For a long time, B2B brands have disregarded the business value that social media offers. Social media has evolved into a booming marketing frontier, where businesses of all shapes and sizes flock. Social media is a tumultuous landscape that never sleeps— conversations take place around the clock.

Social Media 65

Social Media Lead Generation Top of Funnel Sales Qualified Leads 65

SmartBug Media

AUGUST 18, 2020

Over the course of my career in marketing, I’ve worked with a wide range of customers in various industries. One of my former roles was that of marketing director for a finance company that provided outsourced CFO and finance services to startups, primarily in the SaaS realm. You will always have customer churn.

Acquisitions 71

Acquisitions Allocation Paid Social Agency Paid Search Agency 71

Hubspot

JUNE 10, 2015

Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. That said, each comes with its own strengths and weaknesses, and acknowledging these can help you put out the most suitable, engaging content possible. 1) LinkedIn.

Paid Content 28

Paid Content Social Networks Advertising Agencies Advertisements 28

SmartBug Media

DECEMBER 13, 2021

The more data you put in the hands of a marketer, the more informed and strategic their decisions become. That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. Why they are important for marketers to use.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

seo.co

FEBRUARY 2, 2021

Are you planning to update the looks, content, and functionality of your website? The main goal of your marketing efforts is to build online visibility and brand recognition. If you don’t have the proper authorizations, you won’t be able to update the old website information and replace it with the new one.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

SmartBug Media

JUNE 11, 2020

B2B marketers are always under immense pressure to fill the sales pipeline with qualified leads and to generate conversions. I would say that the three most typical objectives a marketer gets from sales and management are: “More leads.”. Account-based marketing (ABM) offers a way to address all of those objectives.

Account Based Marketing 89

Account Based Marketing ABM Webinar Metrics Lead Ranking 89

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

SmartBug Media

JUNE 16, 2021

Brand messaging isn’t just a trendy marketing phrase. It’s a powerful strategy that weaves together all of your business’s content and processes. But your company’s brand messaging doesn’t start with your customers or how your customers view your brand. Helps Drive Strong Marketing Strategies That Produce Quality Leads.

Inbound Marketing 116

Inbound Marketing Tips Brand Identity Branding 116

Single Grain

MARCH 24, 2022

It’s no secret that inbound marketing is the most effective way to convert leads and boost sales: Properly executed inbound marketing is 10x more effective for lead conversion than outbound. SEO-generated inbound leads have a 14.6% Inbound leads can cost up to 62% less than their outbound counterparts.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 52

SmartBug Media

APRIL 18, 2022

One of the core functions of the marketing department is not only to ensure the website is visible, but also to work toward getting more quality traffic to landing pages.There are several ways to increase visibility of the website—through paid, owned, and earned media. Why Choose Paid Media? Optimize for Mobile.

Landing Pages 98

Landing Pages Lead Generation Practices Generation 98

BenchmarkONE

DECEMBER 18, 2019

Inbound marketing is one of the most impactful types of marketing that you can do for your brand. When executed consistently and adequately, it can be 10x more effective than outbound marketing at converting leads and can reduce the average cost-per-lead by as much as 80% in just five months. Sharing Gated Content.

Inbound Marketing 83

Inbound Marketing Social Media Cost per Lead Social Marketing 83

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Hubspot

JULY 21, 2015

On top of the soul searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with. Over the years, we’d evolved from a local SEO and web design shop to a full blown digital agency, and we knew it was time our brand reflected that. Considering a rebrand?

Paid Social Agency 28

Paid Social Agency Paid Search Agency Process SEO 28

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. About Ad Fatigue. Advanced Ad Formats.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Single Grain

APRIL 1, 2022

Hiring an Instagram marketing agency can be the best way to transform your social media strategy. Currently, Instagram stands as one of the most valuable social platforms on the web, attracting a massive 2 billion active monthly followers. TABLE OF CONTENTS: ↓ What Is an Instagram Marketing Agency?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Marketing Agencies 1 52

Single Grain

MARCH 4, 2022

More and more businesses have started using different digital marketing tactics, including search engine optimization and content marketing, to enhance their online visibility. But if you really want to grow your business on the Internet, you probably need the help of marketing experts. Content Marketing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Velocity Partners

FEBRUARY 13, 2024

15 years ago, just after Doug and I founded Velocity, we wrote a piece called the B2B Marketing Manifesto. But B2B marketing was actually on the cusp of becoming a key part of every company’s revenue engine, of becoming accountable to the rest of the business for the first time. But lots haven’t. A bit like a relay race.

Work Management 107

Work Management Top of Funnel Marketing Management B2B Marketing 107