Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Both events mark a continued expansion of their product.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. This could be a real game-changer in the small business marketing automation landscape. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Hubspot

OCTOBER 3, 2019

As someone who manages HubSpot's learning technology, I've gone about buying software the wrong way at times. From these experiences, and from working with others at HubSpot who procure and implement software, I've learned a lot. Lesson #1: Establish a business reason before seeking buy-in.

Work Management 73

Work Management Hubspot Software Buy 73

KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). HubSpot is a CRM platform widely used by B2B marketers. I work on a small team. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Customer Experience Matrix

DECEMBER 2, 2010

Summary: HubSpot has continued to grow its customer base and expand its product. It's looking more like a conventional small-business marketing automation system every day. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

chiefmartech

MARCH 4, 2023

We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com ) that will be released on #MartechDay, May 2. Now — disclosure — I’m the VP of platform ecosystem at HubSpot, which is a leading platform in that space. ”) Another 24% — 1 in 4 — plan to switch out martech vendors.

SMB 106

SMB Planning Elasticity Advertising Agencies 106

Martech

MARCH 21, 2023

Businesses are under increasing pressure to optimize expenses and find ways to do more with less. Tech stacks , which have grown from a small portion of the budget a decade ago to a significant piece of the pie, are often the first to go under scrutiny. It’s worth exploring options or negotiating a better deal with your vendor.

Enterprise Management 97

Enterprise Management Lead Scoring Lead Ranking Work Management 97

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Small businesses willing to invest some effort should be pleased with the results. That would greatly limit the marketing automation vendors' business. Hubspot has accepted this challenge.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. According to a recent Wall Street Journal story , “…almost 37% of small businesses are ‘fully adapted’ to cloud-based applications.” Email marketing hub.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. Look for firms that have recently started utilizing Hubspot in your ICP if your product works with it. What is a Trigger Event? Image credit: Diego PH on Unsplash. Customer Role Changes.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

TrustRadius Marketing

OCTOBER 23, 2022

Companies often forget about team input, review sentiment, and research the vendor’s reputation. Customer relationship management ( CRM ) software solution provides small businesses and major enterprises with services to improve workflows. CRM platforms have extremely powerful solutions for meeting business goals.

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

chiefmartech

DECEMBER 27, 2021

From the perspective of advancing digital business, these past 21 months have seen leaps and bounds forward. It stands to reason, if there are more software vendors, there’s more adoption of software in companies’ tech stacks. Congratulations on making it to the end of 2021. Did somebody say The Great App Explosion ?

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Vidyard

MARCH 5, 2021

With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. Online Video Platform Built for Business. Focus on what business problems you’re trying to solve by evaluating a new platform.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Martech

JULY 30, 2021

Emphasizing the importance of pushing data on customer engagement with education hubs into marketing systems of record, Northpass recently announced a partnership with HubSpot CRM. “We We know that initiatives pick up steam when marketing gets ownership – that makes HubSpot so instrumental,” said Northpass CEO Steve Cornwell.

Advertising Agencies 112

Advertising Agencies Work Management Paid Search Agency Marketing Management 112

Hubspot

MAY 7, 2020

Artificial intelligence is continuing to make an impact on the business world. You probably also hear about these technologies and think to yourself, "My business definitely can't afford that.". You probably also hear about these technologies and think to yourself, "My business definitely can't afford that.". This makes sense.

Marketing AI 89

Marketing AI Enterprise Management Work Management Paid Content 89

Martech

JANUARY 3, 2022

It’s not uncommon for small/medium businesses to have 25-50 marketing software applications in their martech stack, while enterprise-level organizations can have more than 250, according to stack management firm Cabinet M. Negotiate business terms of purchasing marketing technology products 42.3% marketing directors, and 6.4%

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 120

Customer Experience Matrix

JULY 31, 2015

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. The only new vendor to make a splash recently has been SharpSpring , which went from zero to 500 agency clients in the past year. Look here for more information or to make a purchase.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Hubspot

DECEMBER 13, 2022

It’s become pretty impossible to escape those themes, particularly if you’re a small business owner or on a sales team. Companies around the world are trying to figure out how to address these challenges while continuing to grow their business. The Case for Taking Your Business (& Sales Transactions) Online.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Customer Experience Matrix

MARCH 6, 2016

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. This all makes perfect sense and is wholly consistent with Infusionsoft’s historical focus on helping small business grow. million $1.6 million $1.6

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

FEBRUARY 13, 2014

The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. This varies hugely from the usual survey results, which often show something like 50% penetration. Features Don''t Drive Decisions.or

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. This is always a fun project because it gives me an overview of what all the vendors have been up to for the past six months. lots of new vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

SmartBug Media

MAY 30, 2023

Instead, formulate an action plan to address the problem of why visitors aren’t turning into customers with these fast tips for busy marketers. Source: HubSpot Let’s be honest—does any marketer really know what that means? Of course it does,” might be a busy marketer’s first thought. What Is Conversion Rate Optimization?

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Biznology

SEPTEMBER 12, 2019

That’s good for a start but the promise of marketing technology is delivering marketing activity that more directly connects to the business results. Marketing technology was supposed to make marketers more relevant to the business. More focused on business results. They may be the unattainable holy grails of business.

Marketing Automation Services 91

Marketing Automation Services Top of Funnel API Fulfillment 91

Customer Experience Matrix

JULY 10, 2013

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. Its primary clients were then, and still remain, digital marketing agencies.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

FEBRUARY 6, 2014

Both of the acquired vendors had bright prospects at one time but fell by the wayside. Interestingly, both pursued a “freemium” strategy of offering their system for free to users with small databases. I’d also guess that freemium appealed most to small companies which didn’t generate much revenue even after they started to pay.

Loopfuse 120

Loopfuse Marketing Automation Services Banners Vendors 120

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The VEST provides by far the most detailed, objective information available on industry vendors. For those of us who don’t get out much, that’s downright exciting. Myth busted.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

NuSpark Consulting

FEBRUARY 5, 2017

” What to Look for in a Vendor. Most predictive analytics vendors make use of multiple data points to help “feed” the models and forecast potential high-value accounts. This offers opportunities for business expansion. Research Vendors. More successful lead qualification. Filling the Gaps. Making it Personal.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Customer Experience Matrix

JULY 11, 2011

Our just-released update to the B2B Marketing Automation Vendor Selection Toolkit (VEST) shows that client counts grew just over 50% over the year ending in June, compared with nearly 100% growth for the year ending last December. You might think the slower rate is expected because each period starts from a larger base. Not necessarily.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

ANNUITAS

OCTOBER 27, 2023

If GTM software is going to deliver truly predictable productivity gains within the enterprise similar to the impact of ERP adoption, it needs a combination of software and methodology — a gap for Salesforce and for many of the GTM technology vendors in today’s marketplace.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Hubspot

OCTOBER 19, 2020

Let's review some tips from HubSpot's remote workforce on how to host a virtual holiday party. Kara Korosec, a remote senior customer success manager at HubSpot, says, "I used to coordinate Secret Santa at my last company, a 100% remote company. Marrinan says, "The end of the year is busy. Really busy! Plan in advance.

Work Management 100

Work Management Hubspot Marketing Management Planning 100

BOP Design

FEBRUARY 22, 2022

For instance, in B2B companies, there are often a number of stakeholders that weigh in on the purchase decision when considering new vendors. Hubspot has an excellent in-depth overview , but in a nutshell, it’s this: A buyer persona is a profile of your typical prospective customer. The answer starts with your buyer personas.

Buyer Personas 109

Buyer Personas Marketing Websites B2B Ideal Customer Profiles 109

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

chiefmartech

OCTOBER 31, 2022

Martech is complex, especially at organizations that are bigger than a small business. This generally isn’t the fault of martech vendors, even if it might make you feel better to blame them sometimes. It’s good or bad in the context of the martech organizational maturity of the business running it.

Enterprise Management 126

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 126

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Cost per click multiplied by the small percentage of people who fill out your lead form and multiplied again by the small number of people who convert into a customer. You do a search.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Hubspot

JANUARY 3, 2022

If you’re a HubSpot user , your CRM is also connected with your sales, service, marketing, and operations software. Meaning your CRM can power your entire business. But what about your online business and your need for conducting payments? Provide different teams within your business (e.g. HubSpot Payments.

Sales Cycle 64

Sales Cycle CRM Enterprise Management Work Management 64

Zoominfo

AUGUST 19, 2021

Data is the foundation of business in the 21st century. Data as a service, or DaaS, helps businesses solve this costly problem by hiring specialized providers whose sole focus is delivering accurate, insightful, and reliable business data, allowing leaders to focus on growing their business. Get a Demo What is DaaS?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Customer Experience Matrix

OCTOBER 11, 2011

Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Most of these aren’t of interest to small business, and several involve additional charges even for Marketo’s regular packages. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher.

Small Business Marketing 120

Small Business Marketing Marketo Marketing Automation Services Work Management 120