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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates.

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Using HubSpot Lead Flows To Improve Conversion Rates

Stevens & Tate

In fact, a recent study showed that pop-ups convert 1375 percent better than traditional opt-in forms. If you do decide to use pop-ups in an attempt to convert leads, then you should be sure to use HubSpots’s Lead Flow feature. Lead Flows are HubSpot’s version of pop-up ads. What Is Lead Flow?

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Contact Data Hacks for Advanced HubSpot Users

SmartBug Media

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. However, consider those contacts that have simply opted out of communication.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. No wonder building an email list remains a priority for businesses of every type and industry.

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How to Build a B2B Email List that Converts: Proven Strategies and Future Trends

Only B2B

Your marketing efforts will be focused on the correct audience if you build a targeted, opt-in B2B email list, improving the likelihood of engagement and conversions. Optimize your website for lead capture: Place prominent and strategically positioned opt-in forms on your website to capture leads.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales.

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Email marketing data to track and manage for success

illumin

Key email marketing data points There are several different data points marketers can opt to track for email marketing optimization; choosing to follow all of them may be unnecessary (or impossible) for all teams. In the same Hubspot survey, 31% of marketers listed open rate as one of their top two metrics – right behind CTR.