Hubspot

MARCH 18, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell. What is this sales strategy, you ask?

Pricing 74

Pricing Price Tactics Customer Satisfaction 74

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Focus on building value for customers over driving sales. Add more value, and the sales will come.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Inbox Insight

MARCH 7, 2023

When the demand generation engine is neglected, what happens to sales acceleration? Demand gen is paramount to driving sales pipeline velocity, remaining the most vital pillar of the sales acceleration formula. Read on to discover the role it plays in sales success. Simply put, it stalls. What does this formula look like?

Demand Generation Agencies 97

Demand Generation Agencies Demand Generation B2B Sales Top of Funnel 97

Marketing Insider Group

MARCH 30, 2021

Product marketing is where sales, marketing, and product development overlap. A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully. It’s where marketing, sales, and product development come together. Driving demand and sales for the product.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Hubspot

SEPTEMBER 6, 2022

According to HubSpot’s 2022 Sales Strategy Report , the third most popular goal for sales professionals in 2022 is prioritizing relationships with existing customers over new ones, and they’ll do so through upselling and cross-selling. How are reps upselling? How are reps upselling? How are reps cross-selling?

Cross-Selling 67

Cross-Selling Bundling Budget Programs Comparison 67

Spiralytics

APRIL 25, 2024

Surely, you’d use CRM basics to manage leads and track sales. How about understanding its implications to uncover the patterns, behaviors, and pain points that strengthen customer loyalty? We have some tactics to share that help harness your CRM into a powerful customer retention engine.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Hubspot

NOVEMBER 22, 2023

That's where Customer Relationship Management (CRM) software comes in. In this blog post, we'll highlight CRM tips to help you elevate your customer relationships and drive business success, including advice from HubSpot experts who've used their CRM to help business thrive.

Hubspot 61

Hubspot CRM Tips Lead Ranking 61

Vision Edge Marketing

JUNE 6, 2023

The CGO, on the other hand, has a more comprehensive view of growth and is responsible for identifying and executing growth opportunities across all areas of the organization, including sales, marketing, product development, and CX. These numbers demonstrate the importance of CX in building customer loyalty and advocacy.

Touchpoints 184

Touchpoints CMO Work Management Cross-Selling 184

FunnelEnvy

FEBRUARY 19, 2024

They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. This post explores landing pages in the context of the SaaS funnel buyer stages: Awareness, Activation/Purchase, and Expansion/Upsell. For inspiration, HubSpot offers many examples of best practices for landing pages.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Imagine a scenario where your business is trying to convert consumers in the bottom stages of the sales funnel.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. Having ICPs clearly defined helps your sales and marketing teams to understand which businesses would make great prospects.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Hubspot

SEPTEMBER 27, 2023

Picture this: You're a sales leader determined to drive revenue growth for your business. They're spending hours manually managing subscriptions and dealing with frustrated customers. In this post, we will go over: What is Subscription Management? How Does Subscription Management Work? Why Manage Subscriptions?

Work Management 60

Work Management Budget Programs Churn Rate Allocation 60

Martech

AUGUST 16, 2023

With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. It’s not just about making a sale. If you’re taking advantage of a service platform, it’s easy to manage live chat, and to quickly route leads/inquiries based on who is available. And why shouldn’t they?

Ideal Customer Profiles 96

Ideal Customer Profiles Work Management Marketing Management B2B 96

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SmartBug Media

JUNE 13, 2023

Shopify: Key Features Aside from easy integrations with popular software such as HubSpot , Shopify boasts several valuable features for any e-commerce business, including: Optimization for B2C and E-Commerce Brands Shopify users can sell manufactured goods at a larger scale without extensive knowledge of design, coding, or e-commerce.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. Our Social Inbox now supports managing LinkedIn private messages so that your company pages can respond to inquiries on LinkedIn directly from the Oktopost Social Inbox. What’s in it for you?

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Hubspot

MARCH 19, 2022

The goal of any sales organization is, ultimately, to increase revenue. Which means the goal of any effective sales leader is to inspire and motivate their sales team to hit, or exceed, their revenue targets. Creating a healthy, effective goal-driven sales environment is vital for long-term success and employee satisfaction.

Effectiveness 86

Effectiveness Cold Calling Lead Ranking Work Management 86

Tomorrow People

MAY 30, 2022

After all, you can’t build brand loyalty if you don’t have customers. Leaders should…work together with sales operations and customer success operations to maximize customer lifetime value. Treat it as an iterative process that can help you prove the hypotheses you have about people who use your product. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Hubspot

JANUARY 11, 2021

If you're looking for another article about why your sales team should only hire ESFJs, you've come to the wrong place. While it's true that not everyone is a perfect fit for the sales profession, most people just need the right motivation and management to thrive. Sales Personality Types. ESFJ (The Provider).

Work Management 95

Work Management Personalization Fulfillment Creativity 95

Hubspot

OCTOBER 29, 2020

This is where segmentation, targeting, and positioning come into play. Let’s unpack each part of the segmentation-targeting-positioning model. Segmentation refers to the process of dividing your audience into smaller groups based on certain characteristics. Is it accessible by all members of Marketing and Sales?

Segmentation 100

Segmentation Positioning Planning Psychographics 100

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Offer expansion. Company transformation. Market expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Valasys

NOVEMBER 13, 2023

Introduction The importance of having an effective CRM system in today’s digital age cannot be overstated, as it can make all the difference in how you manage your sales leads and ultimately close deals. And let me tell you, the right CRM system can be a game-changer for your sales game. What is a CRM?

Sales Leads 52

Sales Leads CRM Enterprise Management Work Management 52

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Companies need content, and great content marketers know how to position it… at the right place, at the right time, and on the right channel.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Navigate the Channel

NOVEMBER 22, 2022

You’re trying to make a sale, but you can’t seem to connect with your clients on a deep enough level to close the deal. B2B lead nurturing is the process of building strong relationships with your current or potential customers. It’s a process much more in-depth than simply looking to generate new leads. We’ve all been there.

AIDA 65

AIDA Ideal Customer Profiles Lead Ranking Sales Qualified Leads 65

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 60

Marketing Budget Trends Cross-Selling Marketing & Strategy 60

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Personalized marketing allows brands to increase brand loyalty and build lasting relationships with their customers.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Tomorrow People

MARCH 23, 2021

The Attract phase encompasses three essential metrics which marketers will already be very familiar with, form an important basis for any solid set of marketing metrics: cost per lead (CPL), marketing qualified lead (MQL), and sales qualified lead (SQL). For an ecommerce site, you'd equate conversion to a completed online sale.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Valasys

MAY 16, 2023

Introduction The importance of having an effective CRM system in today’s digital age cannot be overstated, as it can make all the difference in how you manage your sales leads and ultimately close deals. And let me tell you, the right CRM system can be a game-changer for your sales game. What is a CRM?

Sales Leads 52

Sales Leads CRM Enterprise Management Work Management 52

Webbiquity

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. Practice Proper Channel Management.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. Key Account Management.

Work Management 87

Work Management Marketing Management Cross-Selling Customer Satisfaction 87

SalesIntel

MARCH 20, 2024

Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. One of the significant reasons for email success in the recent past is executing sales email sequences tactfully. This article will help you know the pitfalls to avoid when crafting sales email sequences.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Vision Edge Marketing

APRIL 25, 2023

Most B2B companies we’ve worked with don’t have unlimited marketing, sales, or R&D resources, which means targeting is critical. This in turn helps guide R&D priorities, sales efforts, and marketing campaign development. This in turn helps guide R&D priorities, sales efforts, and marketing campaign development.

Work Management 179

Work Management Marketing & Strategy Marketing Management B2B 179

Contently

APRIL 6, 2023

This, in turn, leads to higher conversion rates, increased brand loyalty, and a better return on investment for your marketing efforts. The campaign encouraged women to join Dove on the mission to turn to more positive and accepting beauty messages. You can also analyze sales data to identify patterns or trends in customer behavior.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Navigate the Channel

JANUARY 8, 2024

What are the reliable tactics that deliver? The continuing significance of micro-moments for digital marketing lies in their potential to shape consumer decisions and foster brand loyalty. A well-told story can make customers feel connected to a brand, fostering loyalty and trust. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

AUGUST 30, 2019

This is what we call brand management. That’s why we created this guide — to cover the basics of brand management and equip you with the tools you need to manage and maintain a fantastic brand. What is brand management? In short, your brand needs a manager to ensure its success. Build customer loyalty.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Brand Identity 77