Zoominfo

MARCH 19, 2018

Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites. Top Ten Social Selling Tools: 1. LinkedIn Sales Navigator. LinkedIn offers the most comprehensive amount of customer information – making it the most essential B2B social selling platform. Keep reading!

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. This next tool is a no-brainer. Let’s get into it!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

EveryoneSocial

AUGUST 3, 2021

Facebook, Twitter, LinkedIn, and other social networks were once primarily personal tools, but today, social media for business is essential — especially if you’re in sales. People want to connect with — and do business with — people, so your profile image should be a picture of you. Add a high-quality headshot.

Ideal Customer Profiles 98

Ideal Customer Profiles Social Media Profiling Optimization 98

Brandwatch Marketing

JULY 4, 2022

Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. Social Bakers offer a free Instagram analytics tool. Quintly is a dashboard tool that covers several social networks.

Analytics 95

Analytics Tools Best Practices Tagging 95

Marketing Insider Group

JUNE 16, 2021

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? Follow these best practices for writing social media posts for the big five : Twitter, Facebook, LinkedIn, Pinterest, and Instagram. Posting on LinkedIn.

Social Media 262

Social Media Media Content Linkedin 262

Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. It’s easy to do that on LinkedIn. And it’s not just enterprise accounts.

Twitter 320

Twitter Enterprise Management Business Work Management 320

EveryoneSocial

MARCH 23, 2023

In addition to new filter options for searching EveryoneSocial content, users will also be able to tag and @mention companies on LinkedIn now. (As Mentioning Companies on LinkedIn When Sharing Value: Tag LinkedIn company pages without leaving EveryoneSocial Status: Live!

Tagging 52

Tagging Linkedin Press Profiling 52

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. It’s ok to be conversational but the content you share on your company page and your personal profile should depict yourself and your organization in a professional light. What is the best type of content to post on LinkedIn?

Linkedin 86

Linkedin Distribution Practices Webcast 86

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

EveryoneSocial

JUNE 29, 2022

We make quick judgments and form first impressions upon meeting someone, and research shows that we do the same thing when browsing social media profiles. Today, even before someone spends any actual face time with you, they can view your LinkedIn or Instagram profiles and make assumptions about who you are both personally and professionally.

Ideal Customer Profiles 56

Ideal Customer Profiles Social Media Profiling Media 56

Stevens & Tate

FEBRUARY 16, 2024

Applies to websites and social media profiles/content : SEO is not limited to websites alone; it extends to social media profiles and their content. By optimizing social media posts and profiles with relevant keywords and metadata, you can boost their discoverability both on social platforms and search engines.

Social Media 98

Social Media SEO Optimization Media 98

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 102

Education Linkedin Practices Best Practices 102

TrustRadius Marketing

MARCH 2, 2022

A good social media marketing tool can help you quickly make strong social media content. A social media marketing tool will allow you to access all your social media accounts in one place. Below is a quick overview of the 6 tools we have chosen, before an in-depth exploration. Enter, social media marketing software.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Oktopost

SEPTEMBER 26, 2019

New Publishing Tools. Some of them are now also available to advocates, such as an emoji picker and hashtag autocomplete. The new autocomplete feature offers trending hashtags, which is a great way to amplify your content reach and help your advocates grow their networks. For Advocates. Reshares (Finally!). For Admins.

Trends 79

Trends Custom Publishing Display Network Marketing 79

Golden Spiral

SEPTEMBER 10, 2021

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. LinkedIn is one of the best ways to make that happen. Forty percent of professionals access LinkedIn daily which adds up to over one billion interactions per month. How well are you leveraging this tool? Hashtag Wisely.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. It’s a useful tool for positioning yourself as an expert in your industry.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Bluetext

MARCH 19, 2024

With platforms like LinkedIn, Instagram, TikTok, and Reddit constantly evolving, staying ahead means adapting and refreshing your approach. From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Directive Agency

APRIL 26, 2023

Posting on LinkedIn is easy, but figuring out how to make posts that resonate with your target audience requires skill. Our LinkedIn engagement grew by 22% in just 1 month and yours can, too! An effective way to boost engagement on LinkedIn is by creating posts that feature real data. Did you start working with a new tool?

Linkedin 52

Linkedin Demand Generation Content Paid Search Agency 52

BenchmarkONE

MARCH 4, 2021

We generally think about LinkedIn as a hub for networking and sharing industry information. And with 675 million monthly users and 50 percent engagement growth year after year, LinkedIn has the potential to open a lot of doors for you when used wisely. Treat Your Profile Like a Marketing Landing Page — Because That’s What It Is.

Small Business Marketing 70

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 70

Marketing Insider Group

JANUARY 21, 2021

According to LinkedIn Business, only 3 percent of employees share company content, but they are responsible for driving 30 percent of total engagement. Setting up employees as thought leaders and subject matter experts matter when buyers are using social media as a tool to seek out information about a product or service.

Ideal Customer Profiles 298

Ideal Customer Profiles Social Media Trust Marketing Tagging 298

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Top Research Tools for B2B Sales Reps 1. Check it out!

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. LinkedIn is obviously a prime place for this. You can do this very well with Brandwatch Analytics , but there are free social media monitoring tools that can get some of the same results.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. If you think we missed a notable profile, feel free to let us know in the comments section. Twitter Profile : @Intel. to the masses.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. LinkedIn is obviously a prime place for this. You can do this very well with Brandwatch Analytics , but there are free social media monitoring tools that can get some of the same results.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. We’ve all been there: you open up your LinkedIn messages and find a sloppily-written note from a recruiter that hasn’t done their homework. Candidate personas are semi-fictional profiles of your ideal candidates.

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

BenchmarkONE

MARCH 4, 2021

We generally think about LinkedIn as a hub for networking and sharing industry information. And with 675 million monthly users and 50 percent engagement growth year after year, LinkedIn has the potential to open a lot of doors for you when used wisely. Treat Your Profile Like a Marketing Landing Page — Because That’s What It Is.

Small Business Marketing 52

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 52

BenchmarkONE

MARCH 4, 2021

We generally think about LinkedIn as a hub for networking and sharing industry information. And with 675 million monthly users and 50 percent engagement growth year after year, LinkedIn has the potential to open a lot of doors for you when used wisely. Treat Your Profile Like a Marketing Landing Page — Because That’s What It Is.

Small Business Marketing 52

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 52

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. Social media doesn’t replace your existing selling or relational tools. Instead, it is a different tool that helps leverage the selling skills and the relationship-building skills that one has already fostered in their career. Engage With Purpose.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Brandwatch Marketing

FEBRUARY 15, 2019

Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. Social Bakers offer a free Instagram analytics tool. Quintly is a dashboard tool that covers several social networks.

Analytics 85

Analytics Tools Best Practices Tagging 85

KoMarketing Associates

APRIL 23, 2019

According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media. Otherwise, stale profiles or a presence that doesn’t match the brand’s voice or offerings won’t be worth the effort.

Paid Content 141

Paid Content Social Media Media B2B 141

Optinmonster

NOVEMBER 14, 2019

Are you wondering how to create a LinkedIn business page? In this article, we’ll show you how (and why) to create a LinkedIn business page, including LinkedIn company page best practices and tips to help you show off your best self to potential customers and peers alike—and get more followers on this often-overlooked platform.

Linkedin 74

Linkedin Business Ideal Customer Profiles Peer-to-peer 74