Biznology

FEBRUARY 15, 2021

When building your network. Avoid cookie-cutter invitation messages like “I’m trying to grow my network” or “I notice we’re in the same industry,” says Jeremy Woolf , fractional CMO. But it won’t be distributed to your network. Do tag people who are truly relevant to the post. Fill out your profile 100%.

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs. What is the LinkedIn Algorithm?

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

SocialPilot

FEBRUARY 26, 2024

It is the go-to platform for building meaningful connections, sharing valuable insights, and positioning yourself as a thought leader in the industry. To stop irrelevant content from going viral, LinkedIn has refined its algorithms to better suit the B2B social networking environment. Use only 3 – 5 hashtags.

Linkedin 81

Linkedin Tips Lead Scoring Lead Ranking 81

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. It extends out to posts that write about your brand without tagging you. Monitoring is different from listening.

Social Media 134

Social Media Branding Brand Identity Media 134

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Track branded hashtags and related keywords. Placements can be restricted by content topic, format and source.

Paid Content 129

Paid Content Tools Branding Brand Identity 129

Convince & Convert

SEPTEMBER 30, 2021

Grow Your Network . Industry peers and competition . Peers from a group, event, or networking event. However, don’t rule out the importance of developing connections with adjacent peers and competitors or others in the peripherals of your network. Join adjacent and industry groups of your target personas.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Sprout Social

JULY 21, 2022

From social networking to video sharing and social messaging, there’s something for everyone (and every business). Social networking. Social shopping networks. Social networking sites. Overview: Social networking sites allow people to connect with each other through a shared online space. Video sharing.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. The first step is evaluating your organic data , or the performance of social content that you publish from your brand’s social profiles, across all of your networks. Assess performance by network. How to measure owned data.

Advertising Agencies 122

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 122

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . This is especially true if you’re active on multiple networks. Is it time to step up your social media monitoring ?

Social Media 123

Social Media Tools Campaigns Media 123

Sprout Social

FEBRUARY 8, 2021

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. This social media report provides comprehensive performance metrics broken down by network and tracks progress across weeks, months and years. Instagram Outbound Hashtag Performance.

Social Media 129

Social Media Media Paid Social Agency Ideal Customer Profiles 129

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

Copywriting 125

Copywriting Social Media Practices Marketing AI 125

Biznology

JULY 28, 2021

However, the abrupt and very quick axing of Fleets just eight months after its release leads me to raise two bigger industry-wide questions: Why do social media platforms feel they have to copy each other? Hashtags are a great example of true social media innovation. Note my hashtags example above. Let’s dive in….

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Sprout Social

JUNE 27, 2023

Social listening enables you to track thousands of direct mentions and comments across social networks to identify what’s resonating with your audiences, to build a positive brand perception, like the Atlanta Hawks did, with Sprout. Track comments using keywords or hashtags and analyze them in real-time or historically.

Ideal Customer Profiles 127

Ideal Customer Profiles Branding Brand Identity Customer Satisfaction 127

Sprout Social

OCTOBER 6, 2021

First, consider taking a look at competitors and influencers in your industry. Keep in mind that it’s all trial and error, especially with a new and virally-driven network like TikTok. Include the right hashtags. Just like on Instagram, Twitter and many other social media platforms, hashtags help users find your content.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Golden Spiral

SEPTEMBER 10, 2021

Tag People and Pages in Your Industry. Hashtag Wisely. Don’t let your first sentence become truncated by LinkedIn’s …see more tag. Tag People and Pages in Your Industry. Spend time compiling a list of all those you want to tag over time and add a couple of names to each post. Hashtag Wisely.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. This includes @mentions of your brand and tagged posts. User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. ” Random photo tag?

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Sprout Social

JANUARY 10, 2024

Some industries attract more complaints than others. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond.

Work Management 103

Work Management Branding Brand Identity Customer Satisfaction 103

Content Marketing Institute

DECEMBER 10, 2018

peers, prospects, partners) and help you increase thought leadership in your industry. Tag people in posts. The LinkedIn version of this question is: If you share a post but don’t tag people, does anyone see it? If you know people mentioned in an article, tag them, says Viveka. Add hashtags for discoverability.

Linkedin 105

Linkedin Peer-to-peer Branding Brand Identity 105

Sprout Social

MAY 8, 2019

Cross-promote your Instagram posts across other networks. For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook. Experiment with branded and industry hashtags. Brands should ramp up if they want to keep up.

Paid Content 109

Paid Content Promotion Ideal Customer Profiles Tagging 109

Sprout Social

MAY 11, 2020

These tips apply to other social networks as well, though. In addition to a professional headshot, some other key elements of your typical journalist’s Twitter bio include: @Tag organizations you currently (or formerly) report for. Tag any other projects or accounts associated with your professional life (think: podcasts). @Tag

Social Media 120

Social Media Effectiveness Media Ethics 120

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. Instagram might be a great place to share photos of the massive ice cream sundae that you had during the weekend, but unless it pertains to your business, industry, or marketing strategy, it may not be the best type of content for LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Oktopost

MARCH 20, 2022

It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. Social listening is also a great way to analyze how your presence stacks up against competitors and industry leaders. Benchmarking and competitor analysis.

Conversion 118

Conversion Business Ideal Customer Profiles Paid Search Agency 118

SocialPilot

JANUARY 21, 2024

In the dynamic digital era, establishing a commanding online presence is paramount in the hospitality industry. LinkedIn LinkedIn is a professional networking platform that can be a powerful tool for hotels. This positions your hotel as a leader in the hospitality industry and attracts a professional audience.

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not AI tools extract key data points from thousands of social conversations across multiple networks within minutes, giving you actionable insights that impact your market growth and revenue. Add to that, tight budgets and limited manpower.

Marketing AI 85

Marketing AI Branding Brand Identity Planning 85

Sprout Social

MAY 11, 2021

For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans). As a side note, you may have slightly different links, promotions and bios across multiple networks.

Social Media 130

Social Media Optimization Media Marketing & Strategy 130

Sprout Social

MARCH 13, 2019

Meanwhile, there’s arguably no better place to conduct competitive analysis and track industry trends. People don’t take the time to tag you for no reason. Call-out culture isn’t going anywhere, which is why B2B social listening is so important for maintaining a positive relationship with your customers and industry at large.

Ad Building 104

Ad Building B2B Business Skype 104

Circle Studio

OCTOBER 31, 2019

While most people are familiar with hashtags, many B2B marketers don’t know the best way to use them or may even consider them irrelevant to their social media strategy. When you use hashtags, anyone who follows or searches for that hashtag can see and interact with the posts you’ve tagged. Find your niche. Pain points?

Social Media 68

Social Media Social Marketing B2B Marketing Media 68

Thinkers360

MARCH 22, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Something that’s a true measure of expertise and hard to fake. How can I get on the Thinkers360 list in the future?

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Sprout Social

SEPTEMBER 30, 2022

Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged. You can also find people already in your network that can help introduce and connect you to them. Expand your network.

Tips 131

Tips Ideal Customer Profiles Work Management Marketing Management 131

Oktopost

NOVEMBER 16, 2023

It’s not just about networking anymore. Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

EveryoneSocial

JUNE 29, 2022

you work in a creative field vs. a highly regulated industry like financial services ). Use the same photo across your social networks to consistently communicate your personal brand and make it easy for people to identify you. That’s why your social media profiles need to contain relevant keywords and hashtags in the right places.

Ideal Customer Profiles 56

Ideal Customer Profiles Social Media Profiling Media 56

Optinmonster

NOVEMBER 3, 2021

These types of posts can quickly spread beyond your direct social media followers, especially if you make sharing or tagging friends part of the entry rules. Also, ask them to tag you or use a company-specific hashtag if you have one. Use the Social Media Networks Your Audience Uses. More eyes and engagement=more sales.

Social Media 77

Social Media Media Tips Ideal Customer Profiles 77

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim. Content ideas for social media and the beauty industry. View this post on Instagram. How-to’s and tutorials.

Social Media 101

Social Media Media Tagging User-Generated Content 101

Convince & Convert

NOVEMBER 8, 2016

Using Open Graph Tags on Facebook. If employees are involved in social communication, they can be encouraged to share the posts with their own personal networks. Use Industry-Specific Hashtags. One of my previous posts on this blog talks about ways you can find relevant hashtags for your business.

Social Media 166

Social Media Promotion Media Clickthrough 166

Marketing Insider Group

JUNE 14, 2021

Choose the platform(s) that best align with your business goals, industry, market, and audience potential. It can be an excellent network for generating quality leads and growing an international audience. Share company or industry news, or weigh in on a recent announcement. Remember that each one serves a different purpose.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Thinkers360

APRIL 20, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Something that’s a true measure of expertise and hard to fake. How can I get on the Thinkers360 list in the future?

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 117

Thinkers360

APRIL 28, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Something that’s a true measure of expertise and hard to fake. How can I get on the Thinkers360 list in the future?

B2B Thought Leadership 115

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 115